Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. - Among other things, he provides:Completely updated text and examples - Great headline formulas - New exercises to spark creativity - The best way to use graphics - Kennedy is the most successful, highly paid direct-response copywriter in the country.