WO2006031888A3 - Methods and systems for conducting internet marketing experiments - Google Patents

Methods and systems for conducting internet marketing experiments Download PDF

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Publication number
WO2006031888A3
WO2006031888A3 PCT/US2005/032747 US2005032747W WO2006031888A3 WO 2006031888 A3 WO2006031888 A3 WO 2006031888A3 US 2005032747 W US2005032747 W US 2005032747W WO 2006031888 A3 WO2006031888 A3 WO 2006031888A3
Authority
WO
WIPO (PCT)
Prior art keywords
experiment
engine
design
conducting
experiments
Prior art date
Application number
PCT/US2005/032747
Other languages
French (fr)
Other versions
WO2006031888A2 (en
Inventor
Chad R Allred
Original Assignee
Univ Brigham Young
Chad R Allred
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Univ Brigham Young, Chad R Allred filed Critical Univ Brigham Young
Publication of WO2006031888A2 publication Critical patent/WO2006031888A2/en
Publication of WO2006031888A3 publication Critical patent/WO2006031888A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Abstract

A system for conducting experiments over the Internet and related methods are disclosed. The system may be modular and include an experiment design engine (108) to construct an experiment over designated web pages (104). A distributed experiment control engin may execute the experiment design constructed by the design engine. Desired user behavior in response to each possible experimental path is recorded. The data recorded and the experiment design may be stored on an experiment database (114). The system may also include a web page parsing engine (106) to configure a designated web page for experimentation. The system may also include an experiment analysis engine (111) to analyze experiments and an optimization engine (112) to determine which experimental path is optimum upon conducting the experiment.
PCT/US2005/032747 2004-09-13 2005-09-13 Methods and systems for conducting internet marketing experiments WO2006031888A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US60958404P 2004-09-13 2004-09-13
US60/609,584 2004-09-13
US67171705P 2005-04-14 2005-04-14
US60/671,717 2005-04-14

Publications (2)

Publication Number Publication Date
WO2006031888A2 WO2006031888A2 (en) 2006-03-23
WO2006031888A3 true WO2006031888A3 (en) 2008-01-17

Family

ID=36060674

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/032747 WO2006031888A2 (en) 2004-09-13 2005-09-13 Methods and systems for conducting internet marketing experiments

Country Status (2)

Country Link
US (1) US20060064339A1 (en)
WO (1) WO2006031888A2 (en)

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US8924558B2 (en) 2005-11-30 2014-12-30 John Nicholas and Kristin Gross System and method of delivering content based advertising
US8417569B2 (en) 2005-11-30 2013-04-09 John Nicholas and Kristin Gross Trust System and method of evaluating content based advertising
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CN103853654B (en) * 2012-11-30 2017-03-01 国际商业机器公司 The system of selection of webpage test path and device
US9697551B1 (en) * 2012-12-07 2017-07-04 Amazon Technologies, Inc. Transparency in hidden transaction details
US10255173B2 (en) * 2016-12-27 2019-04-09 Optimizely, Inc. Experimentation in internet-connected applications and devices
US11392896B2 (en) * 2017-06-02 2022-07-19 Apple Inc. Event extraction systems and methods
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Publication number Publication date
WO2006031888A2 (en) 2006-03-23
US20060064339A1 (en) 2006-03-23

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