WO2004079522A3 - Identifying related information given content and/or presenting related information in association with content-related advertisements - Google Patents

Identifying related information given content and/or presenting related information in association with content-related advertisements Download PDF

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Publication number
WO2004079522A3
WO2004079522A3 PCT/US2004/005979 US2004005979W WO2004079522A3 WO 2004079522 A3 WO2004079522 A3 WO 2004079522A3 US 2004005979 W US2004005979 W US 2004005979W WO 2004079522 A3 WO2004079522 A3 WO 2004079522A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
related information
advertisements
association
presenting
Prior art date
Application number
PCT/US2004/005979
Other languages
French (fr)
Other versions
WO2004079522A2 (en
Inventor
Jeffrey A Dean
Krishna Bharat
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Priority to CN200480007633XA priority Critical patent/CN1761963B/en
Priority to EP04715709A priority patent/EP1604302A4/en
Priority to AU2004216795A priority patent/AU2004216795A1/en
Priority to JP2005518883A priority patent/JP2006519425A/en
Priority to CA2516818A priority patent/CA2516818C/en
Priority to BRPI0407912-4A priority patent/BRPI0407912A/en
Publication of WO2004079522A2 publication Critical patent/WO2004079522A2/en
Publication of WO2004079522A3 publication Critical patent/WO2004079522A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

The usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content (310) may be text, a Web page, a URL, a search query, etc. The additional content might be related suggested queries (e.g. 'Try a search for….”), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, user group messages, etc.
PCT/US2004/005979 2003-02-28 2004-02-27 Identifying related information given content and/or presenting related information in association with content-related advertisements WO2004079522A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
CN200480007633XA CN1761963B (en) 2003-02-28 2004-02-27 Identifying related information given content and/or presenting related information in association with content-related advertisements
EP04715709A EP1604302A4 (en) 2003-02-28 2004-02-27 Identifying related information given content and/or presenting related information in association with content-related advertisements
AU2004216795A AU2004216795A1 (en) 2003-02-28 2004-02-27 Identifying related information given content and/or presenting related information in association with content-related advertisements
JP2005518883A JP2006519425A (en) 2003-02-28 2004-02-27 Identify relevant information for a given content and / or present relevant information in connection with content-related advertisements
CA2516818A CA2516818C (en) 2003-02-28 2004-02-27 Identifying related information given content and/or presenting related information in association with content-related advertisements
BRPI0407912-4A BRPI0407912A (en) 2003-02-28 2004-02-27 identifying the given content of related information and / or presenting related information in association with content related advertisements

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US45077503P 2003-02-28 2003-02-28
US60/450,775 2003-02-28
US10/748,870 US8140965B2 (en) 2003-02-28 2003-12-29 Identifying related information given content and/or presenting related information in association with content-related advertisements
US10/748,870 2003-12-29

Publications (2)

Publication Number Publication Date
WO2004079522A2 WO2004079522A2 (en) 2004-09-16
WO2004079522A3 true WO2004079522A3 (en) 2005-03-17

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/005979 WO2004079522A2 (en) 2003-02-28 2004-02-27 Identifying related information given content and/or presenting related information in association with content-related advertisements

Country Status (9)

Country Link
US (5) US8140965B2 (en)
EP (2) EP2312467A1 (en)
JP (1) JP2006519425A (en)
KR (1) KR100799095B1 (en)
CN (1) CN1761963B (en)
AU (2) AU2004216795A1 (en)
BR (1) BRPI0407912A (en)
CA (1) CA2516818C (en)
WO (1) WO2004079522A2 (en)

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Also Published As

Publication number Publication date
US11367112B2 (en) 2022-06-21
AU2009200599A1 (en) 2009-03-05
AU2009200599B8 (en) 2012-01-12
KR100799095B1 (en) 2008-01-29
US9672525B2 (en) 2017-06-06
EP2312467A1 (en) 2011-04-20
WO2004079522A2 (en) 2004-09-16
US20110119139A1 (en) 2011-05-19
AU2004216795A1 (en) 2004-09-16
JP2006519425A (en) 2006-08-24
US10332160B2 (en) 2019-06-25
US20180341991A1 (en) 2018-11-29
CA2516818C (en) 2010-07-06
US10572911B2 (en) 2020-02-25
US20120209726A1 (en) 2012-08-16
CA2516818A1 (en) 2004-09-16
EP1604302A2 (en) 2005-12-14
AU2009200599B2 (en) 2011-12-08
US20170249676A1 (en) 2017-08-31
US8140965B2 (en) 2012-03-20
US20200151776A1 (en) 2020-05-14
EP1604302A4 (en) 2006-05-24
CN1761963B (en) 2010-06-23
BRPI0407912A (en) 2006-03-01
AU2009200599B9 (en) 2012-03-29
KR20050112088A (en) 2005-11-29
CN1761963A (en) 2006-04-19

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