WO2004068317A3 - Targeted and dynamic advertising impressions using a mixture of price metrics - Google Patents

Targeted and dynamic advertising impressions using a mixture of price metrics Download PDF

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Publication number
WO2004068317A3
WO2004068317A3 PCT/US2004/002556 US2004002556W WO2004068317A3 WO 2004068317 A3 WO2004068317 A3 WO 2004068317A3 US 2004002556 W US2004002556 W US 2004002556W WO 2004068317 A3 WO2004068317 A3 WO 2004068317A3
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WO
WIPO (PCT)
Prior art keywords
message
targeted
mixture
selection criterion
dynamic advertising
Prior art date
Application number
PCT/US2004/002556
Other languages
French (fr)
Other versions
WO2004068317A2 (en
Inventor
Eduardo F Llach
Original Assignee
Eduardo F Llach
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Eduardo F Llach filed Critical Eduardo F Llach
Publication of WO2004068317A2 publication Critical patent/WO2004068317A2/en
Publication of WO2004068317A3 publication Critical patent/WO2004068317A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0263—Targeted advertisements based upon Internet or website rating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

A system for and method of distributing advertisements to a medium are disclosed. In one embodiment, the method comprises classifying a plurality of messages according to a target criterion, selecting a message from the plurality of messages using a selection criterion, and delivering the selected message to a content site comprising a medium adapted to display a corresponding advertisement of the message (Figure 3). The selection criterion comprises a cost associated with the message. Preferably, another selection criterion is that the content site meets one of a target, payment, and constraint of a message deal associated with the selected message. The message is either a text message, a video message, or an audio message.
PCT/US2004/002556 2003-01-28 2004-01-28 Targeted and dynamic advertising impressions using a mixture of price metrics WO2004068317A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US44335803P 2003-01-28 2003-01-28
US60/443,358 2003-01-28

Publications (2)

Publication Number Publication Date
WO2004068317A2 WO2004068317A2 (en) 2004-08-12
WO2004068317A3 true WO2004068317A3 (en) 2005-04-21

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PCT/US2004/002556 WO2004068317A2 (en) 2003-01-28 2004-01-28 Targeted and dynamic advertising impressions using a mixture of price metrics

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US (1) US20040186776A1 (en)
WO (1) WO2004068317A2 (en)

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