WO2004012041A3 - Method/system providing filtered/masked internet advertisements - Google Patents

Method/system providing filtered/masked internet advertisements Download PDF

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Publication number
WO2004012041A3
WO2004012041A3 PCT/US2003/023010 US0323010W WO2004012041A3 WO 2004012041 A3 WO2004012041 A3 WO 2004012041A3 US 0323010 W US0323010 W US 0323010W WO 2004012041 A3 WO2004012041 A3 WO 2004012041A3
Authority
WO
WIPO (PCT)
Prior art keywords
distribution partner
listings
internet
provider
internet distribution
Prior art date
Application number
PCT/US2003/023010
Other languages
French (fr)
Other versions
WO2004012041A2 (en
Inventor
Chistopher J Barry
Eric Robert Bronnimann
Jacob Paul Ewerdt
William C Day
Kevin Rjb Donovan
Brian Hammond
James Keith Toothman
Dan C Porter
Ron Mccoy
Sara Frances Plath
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Priority to EP03771741A priority Critical patent/EP1547118A2/en
Priority to AU2003254136A priority patent/AU2003254136B2/en
Priority to JP2004524720A priority patent/JP4991105B2/en
Priority to CA2493612A priority patent/CA2493612C/en
Priority to KR1020057001391A priority patent/KR101230771B1/en
Priority to KR1020117011146A priority patent/KR101248269B1/en
Publication of WO2004012041A2 publication Critical patent/WO2004012041A2/en
Publication of WO2004012041A3 publication Critical patent/WO2004012041A3/en

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

Abstract

Methods and Systems that allow an Internet distribution partner (105) of an advertisement listings provider (120) to receive filtered and masked listings for display on the website of the Internet distribution partner (105). The Internet distribution partner (105) defines filters to be applied to ranked advertising listings provided by an advertising listing provider (120). The advertisement listings provider (120) system applies the filter to the listings in its database and identifies matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider (120) may then send the Internet distribution partner (105) advertisement listings based on the application of one or more filters selected by the distribution partner (105). Thus, the advertisement listings provider (120) and the Internet distribution partner (105) are able to generate additional revenue without risking the Internet distribution partner's (105) valuable relationships with its exclusive advertisers and without jeopardizing the Internet advertising distribution partner's (105) relationships with its end users.
PCT/US2003/023010 2002-07-25 2003-07-24 Method/system providing filtered/masked internet advertisements WO2004012041A2 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
EP03771741A EP1547118A2 (en) 2002-07-25 2003-07-24 Method and system for providing filtered and/or masked advertisements over the internet
AU2003254136A AU2003254136B2 (en) 2002-07-25 2003-07-24 Method/system providing filtered/masked internet advertisements
JP2004524720A JP4991105B2 (en) 2002-07-25 2003-07-24 Method and system for providing filtered and / or masked advertisements using the Internet
CA2493612A CA2493612C (en) 2002-07-25 2003-07-24 Method and system for providing filtered and/or masked advertisements over the internet
KR1020057001391A KR101230771B1 (en) 2002-07-25 2003-07-24 Method and system for providing filtered and/or masked advertisements over the internet
KR1020117011146A KR101248269B1 (en) 2002-07-25 2003-07-24 Method and system for providing filtered and/or masked advertisements over the internet

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US39810102P 2002-07-25 2002-07-25
US60/398,101 2002-07-25
US10/388,166 2003-03-14
US10/388,166 US8050970B2 (en) 2002-07-25 2003-03-14 Method and system for providing filtered and/or masked advertisements over the internet

Publications (2)

Publication Number Publication Date
WO2004012041A2 WO2004012041A2 (en) 2004-02-05
WO2004012041A3 true WO2004012041A3 (en) 2005-04-28

Family

ID=30772922

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2003/023010 WO2004012041A2 (en) 2002-07-25 2003-07-24 Method/system providing filtered/masked internet advertisements

Country Status (7)

Country Link
US (2) US8050970B2 (en)
EP (1) EP1547118A2 (en)
JP (1) JP4991105B2 (en)
KR (2) KR101230771B1 (en)
AU (1) AU2003254136B2 (en)
CA (1) CA2493612C (en)
WO (1) WO2004012041A2 (en)

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