WO2002015023A1 - Method and system for website development and management - Google Patents

Method and system for website development and management Download PDF

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Publication number
WO2002015023A1
WO2002015023A1 PCT/US2001/025601 US0125601W WO0215023A1 WO 2002015023 A1 WO2002015023 A1 WO 2002015023A1 US 0125601 W US0125601 W US 0125601W WO 0215023 A1 WO0215023 A1 WO 0215023A1
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WO
WIPO (PCT)
Prior art keywords
web page
website
information
data
server
Prior art date
Application number
PCT/US2001/025601
Other languages
French (fr)
Inventor
Dennis P. Barba, Jr.
Original Assignee
Barba Dennis P Jr
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Barba Dennis P Jr filed Critical Barba Dennis P Jr
Priority to AU2001286501A priority Critical patent/AU2001286501A1/en
Publication of WO2002015023A1 publication Critical patent/WO2002015023A1/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Definitions

  • the present invention relates to a user-friendly method and system that enables the development and management of websites.
  • the present invention will help level the playing field by providing small business or any other Internet user with the electronic tools necessary to create and maintain a website which is capable of participated in the increasingly common e-commerce channel of trade.
  • the present invention will also provide users with the electronic tools necessary to create and maintain a website without the need of specialized computer skills.
  • Prior art tools generally impose a relatively steep, initial learning curve in which naive users must master complex, new techniques and concepts. What is truly desired is a computer-based Web publishing tool that leverages the basic user interface concepts and metaphors that are already familiar to a typical naive user. Ideally, publishing a document on the Web should be an immediately intuitive process for the user who knows enough about personal computers to create and manipulate electronic documents, but who does not necessarily know much else about computer and network technologies. The present invention bridges this gap of knowledge by enabling the typical naive user to develop and manage websites by utilizing pre-designed easy-to- use menus.
  • the present invention enables a user to develop and manage a website though a wizard- type application and method containing templates having preformatted choices of styles and/or the ability to receive information. Consequently, this invention will level the playing field by opening the e-commerce channel of trade to users who historically either had to hire a website developer or obtain specialized training themselves.
  • the invention includes a computer system or network of computer systems comprising one or more interconnected CPU's, computer memories and interactive input/output devices.
  • Computer software processes executing at one or more locations throughout the computer system may include a browser, a Web server and a Web publishing application program operatively coupled to and/or operating on various directories, an HTML homepage template and scripts, so as to enable a Web publishing application user to publish documents on a homepage over the Internet or World Wide Web.
  • a software program (“Website Development and Management Tool”) which includes a variety of features for facilitating the development and management of websites.
  • the program runs and is accessible via an internet-connected PC, and utilizes the standard protocols and conventions of the World Wide Web (“Web").
  • Web World Wide Web
  • the website development and management tool utilizes templates to allow the user to create and manage the look and content of the website.
  • templates By providing template-based options for determining the content and style of a website, users can create a customized website with little or no computer training. Further, users can easily add new information to their websites by using the templated format of this invention.
  • the invention also provides the ability to create and manage a web page in real time over the internet.
  • the present invention creates both a basic homepage to the templated specifications identified by the user and also provides links in the homepage to additional templated information provided by the user.
  • This invention provides users with the capability to create and manage their own websites using this Website Development and Management Tool. Utilization of the Website Development and Management Tool will not require any specific computer programming or HTML knowledge.
  • the Website Development and Management Tool will permit creation of the sites from a series of templates (industry specific) selected by the subscriber, h creating their own website, this invention enables subscribers to create a virtual storefront on the Internet complete with a configurable product catalog, a shopping cart, and support for credit card purchases.
  • FIG. 1 High level schematic diagram of a method and system for website development and management according the invention
  • FIG. 2 Screenshot of the Intranet Management Homepage for a business which allows access to manage website
  • FIG. 3 Screenshot of the builder/manager Homepage accessible from the
  • FIG. 4 Screenshot of a view of a site in progress which is accessible through the builder/manager Homepage to view a build in progress or view a modification in progress
  • FIG. 5 Screenshot of the Create/Edit page accessible from the builder/manager
  • FIG. 6 Screenshot of the Create/Edit The Content of Your Homepage pages accessible from Create/Edit page
  • FIG. 7 Screenshot of the Create/Edit The Content of Your Homepage pages accessible from Create/Edit page
  • FIG. 8 Screenshot of the Create/Edit The Content of Your Contact Us Page pages accessible from the Create/Edit page
  • FIG. 9 Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page
  • FIG. 10 Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page
  • FIG. 11 Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page
  • FIG. 12 Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page
  • FIG. 13 Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page
  • FIG. 14 Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page
  • FIG. 15 Screenshot of the Create/Edit Content of Your Service Page pages accessible from Create/Edit page
  • FIG. 16 Screenshot of the Create/Edit Content of Your Service Page pages accessible from Create/Edit page FIG. 17 - Screenshot of the Create/Edit The Content of Your Our People Page pages accessible from the Create/Edit page
  • FIG. 18 Screenshot of the Create/Edit The Content of Your Our People Page pages accessible from the Create/Edit page
  • FIG. 19 Screenshot of the Create/Edit Content for Your Menu Page pages accessible from the Create/Edit page
  • FIG. 20 Screenshot of the Create/Edit Content for Your Open an Account Page pages accessible from the Create/Edit page
  • FIG. 21 Screenshot of the Create/Edit Content for Your Referrals Page pages accessible from Create/Edit page
  • FIG. 22 Screenshot of the Create/Edit Content for Your Referrals Page pages accessible from Create/Edit page
  • FIG. 23 Screenshot of the Create/Edit Content for Your Upcoming Events Page pages accessible from the Create/Edit page
  • FIG. 24 Screenshot of the Create/Edit Content for Your Upcoming Events Page pages accessible from the Create/Edit page
  • FIG. 25 Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page
  • FIG. 26 Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page
  • FIG. 27 Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page
  • FIG. 28 Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page
  • FIG. 29 Screenshot of the Create/Edit Content for Your Locations Page pages accessible from Create/Edit page
  • FIG. 30 Screenshot of the Create/Edit Content for Your Locations Page pages accessible from Create/Edit page
  • FIG. 31 Screenshot of the Create/Edit the Content of Your Coupons and Specials
  • Page pages accessible from the Create/Edit page FIG. 33 - Screenshot of the Delete page
  • FIG. 34 Screenshot of the Change Style/Content of Website page
  • FIG. 35 Screenshot of he Change the Style of your Website page
  • FIG. 36 Screenshot of the Basic Color Theme page templates
  • FIG. 37 Screenshot of the Contemporary Styles page templates
  • FIG. 38 Screenshot of the Retro Style page templates
  • FIG. 39 Screenshot of the Industrial Style page templates
  • FIG. 40 Screenshot of the Other General Style page templates
  • FIG. 41 Screenshot of the Business Specific Automotive Styles page templates
  • FIG. 42 Screenshot of the Beauty and Fashion Style page templates
  • FIG. 43 Screenshot of the Books and Music Style page templates
  • FIG. 44 Screenshot of the Computer and Electronics page templates
  • FIG. 45 Screenshot of the Change the Layout of your Homepage pages accessible from the Change Style/Content of Website page
  • FIG. 46 Screenshot of the Change the Layout of your Homepage pages accessible from the Change Style/Content of Website page
  • FIG. 47 Screenshot of the Publish Site to the Web page
  • Fig. 1 a method and system for website development and management is indicated generally.
  • the schematic diagram shows the utility programs, actions and steps according to the invention.
  • the end user has a personal computer or terminal that can be of a conventional type.
  • the computer is comiected to a network or server system and is capable of accessing a website that is mounted on a host computer.
  • the method and system of the invention described herein can be produced using many operating systems, platforms, and software functions available in the art. Because one skilled in the art could reproduce the invention as claimed utilizing any of these know systems, platforms, or functions, and there is no system, platform, or function considered superior in practicing the invention, no further description of such systems, platforms, or functions is given herein.
  • templates are provided that permit users to create and modify functional and design features presently used for websites. It would be impossible for this application to list all functional and design website features known in the art. However, one skilled in the art would recognize the present invention's ability to create and modify any know functional or design feature and all combinations thereof.
  • this invention enables a user to access an online website that gives the user access to the Website Development and Management Tool to create
  • the tool allows the user to choose parameters in order to create or edit a web page.
  • the user can build a custom e-commerce capable website, and do so with little or no specialized computer or Internet training.
  • This invention is particularly suited for small businesses and users without specialized training to create and maintain a website for e- commerce capabilities.
  • this invention is also suitable for other organizations, communities, individuals, product specialists and anyone who wishes to have an Internet business presence. Because this invention is suitable for many types of individuals and businesses, the disclosure will describe such persons or companies as users and/or subscribers.
  • Website Development and Management Tool which allows users and subscribers to create or maintain customized web sites and pages in a wizard-type format.
  • Fig. 2 is a screenshot of a subscriber's Web homepage. A subscriber is able to obtain access to the development and management tool by clicking on the hyperlink 20 located on the homepage. This hyperlink 20 is automatically placed on the subscriber's Intranet homepage following use of the development and management tool to build a website. The hyperlink 20 gives a subscriber the ability to use the tool to manage or modify their site. This hyperlink 20 takes the user to the site builder/manager homepage where post-creation management can be performed.
  • Fig. 3 is a screenshot of the web site builder/manager homepage. The builder/manager tool facilitates access to specific design and production utilities of the present invention in order to create and modify the existing format of a web page.
  • Examples of the function of a utility include, adding a web page 30, creating/editing a web pages 31, deleting a web page 32, changing style of website 33, and publishing the site to the web 34. Identifying and choosing such a utility will provide the user with the ability to perform the action identified by the utility (e.g. by clicking on the edit utility, the user can perform the editing action). While the utility examples included herein identify numerous options from which the user may choose, it is understood that many additional utilities could be incorporated and would still be within the scope of this invention.
  • templates that allow the user to choose from many different styles and forms.
  • the user can easily build and modify a website without having an extensive computer based background. It is understood that templates could be used for numerous design, style, and functional elements of websites. While the screen shots included herein identify numerous templated elements from which the user may choose, it is understood that many additional elements could be templated and would still be within the scope of this invention.
  • This invention provides users with the capability to create and manage their own websites using this Website Development and Management Tool ("website tool").
  • This invention enables subscribers to create a virtual storefront on the Internet complete with a configurable product catalog, a shopping cart, and support for credit card purchases.
  • the subscriber will be able to perform website maintenance and/or management via the Intranet.
  • Subscribers will also be able to configure their product offerings (products listed, descriptions, prices, etc.) from the Intranet site.
  • the Intranet Management Homepage contains development and management options available to the user. Upon selecting the Builder/Manager Homepage the user is supplied with a real-time Progress Report as well as a control panel of options for creation of new web pages and/or maintenance of existing web pages as shown in Fig. 3.
  • the wizard-type template format of the present invention eliminates the need for any specialized programming skill or HTML knowledge.
  • the website tool will allow the subscriber to select from a series of industry specific templates when creating a website.
  • the Builder/Manager Homepage enables access to all features and utilities of the system. Each of the features and utilities of the preferred embodiment are described below individually:
  • the Progress Report 37 information conveys the status of a particular website via commonly understood graphical characters. For example, a smiley face 35 indicates that a function has been sufficiently accomplished and approved whereas a frowning face 36 indicates an incomplete, unapproved or insufficient status. Additionally, the Builder/Manager Homepage enables access to development and management routines via the control panel 39.
  • Fig. 4 is a screenshot example of the information returned when a subscriber selects to take a look or view a site in progress. Duiing creation of the website or during maintenance and/or modification of the website, the user can preview their website creation/maintenance/modification in progress at any time by clicking on the "View your site in progress" hyperlink 38 on the builder/manager home. This feature allows all changes and/or modifications of the web pages to be viewed prior to their publication on the Internet.
  • This page contains numerous hyperlink buttons which allow the subscriber to create or edit Web pages and options.
  • Figs. 5 through 32 are screenshot examples of the information and menus available when various buttons on the Create/Edit web page options are chosen. This segment of the system allows users the ability to select multiple styles of web pages from templates that change the look and feel of the site as well as the layout of the page content.
  • the Edit Your Home Page hyperlink 50 enables a user to return to the home page options in order to edit or modify previously selected options.
  • Figs. 6 and 7 are screenshots of the options available to a subscriber through this hyperlink.
  • the Edit Contact Us Page hyperlink 51 enables a user to update or modify information that directs a web page visitor to contact the company.
  • Fig. 8 is a screenshot of the options available to a subscriber through this hyperlink.
  • the Edit Products Page hyperlink 52 enables a user to add, update or modify product offerings information that is desired to appear on the user company's e-commerce website.
  • Figs. 9, 10, 11, 12, 13 and 14 are screenshots of the options available to a subscriber through this hyperlink.
  • the Edit Services Page hyperlink 53 enables a user to add, update or modify service offerings information that is desired to appear on the user company's e-commerce website.
  • Figs. 15 and 16 are screenshots of the options available to a subscriber through this hyperlink.
  • the Create Our People Page hyperlink 54 enables a user to add, update or modify the company's management team and/or personnel who are desired to appear on the company's e-commerce website.
  • Figs. 17 and 18 are screenshots of the options available to a subscriber through this hyperlink.
  • the Create Menu Page hyperlink 55 enables a user to create content for the company's desired menu.
  • Fig. 19 is a screenshot of the options available to a subscriber through this hyperlink.
  • the Create Open Account Page hyperlink 56 enables a user to create language that will be conveyed to a e-commerce customer to add names to the "House Charge" account list.
  • Fig. 20 is a screenshot of the options available to a subscriber through this hyperlink.
  • the Create Referrals Page hyperlink 57 enables a user to create language to entice e- commerce visitors and customers to send testimonials that may later be used as advertisements.
  • Figs. 21 and 22 are screenshots of the types of language to be included in the Referrals Page.
  • the Create Events Page hyperlink 58 enables a user to add, delete, update or modify the company's upcoming events in order to help promote and advertise the company's products and services.
  • Figs. 22 and 24 are screenshots of the options available to a subscriber through this hyperlink.
  • the Create FAQs Page hyperlink 59 enables a user to post frequently asked questions regarding the website and the company's products and services in order to expedite customer service and quality.
  • Figs. 25, 26, 27 and 28 are screenshots of the options available to a subscriber through this hyperlink.
  • the Create Locations Page hyperlink 60 enables a user to post, add, modify or delete business locations and supply e-commerce visitors a map to each location.
  • Figs. 29 and 30 are screenshots of the options available to a subscriber through this hyperlink.
  • the Edit Coupons & Specials hyperlink 61 enables a user to post, add, modify or delete product or service specials, promotions or on-line coupons.
  • Figs. 31 and 32 are screenshots of the options available to a subscriber through this hyperlink.
  • the preferred embodiment allows users to easily upload and automatically re-size graphic images to fit on the website.
  • business owners may maintain a profile of their business that determines the vertical industry for local directory listings and communities in which they wish to focus on. '
  • Business websites can have associated keywords for search engine purposes. As shown herein, the present invention offers many diverse features through the preferred embodiment hyperlinks. Businesses are able to easily setup an online product catalog and easily receive orders online for product shipments and gift certificates.
  • the gift certificate service allows the user to purchase a gift certificate online from a merchant and send it directly through the postal service or electronically via e-mail to the recipient.
  • This invention allows business owners to create, maintain, and sell gift certificates from their website. The consumer can purchase a gift certificate online and specify the recipient's address to have the gift certificate sent directly to the recipient. The cost of the certificates can be charged to a credit card or v-check.
  • Business owners can create coupons that are linked to their website. This service also includes the ability for the owner to modify the coupons online.
  • the coupon service allows the user to place coupons on the merchant's website. Customers can print and redeem these coupons at the merchant's place of business.
  • Coupons and current specials can be easily maintained by a business owner and are listed throughout the business' site and searchable in a directory. This invention provides the infrastraeture for consumers and merchants to support secure online purchases. Businesses can feature their special products or promotions on their site.
  • Fig. 33 is a screenshot of the Delete a Web Page option.
  • check boxes 331 are included that correspond to the various pages included in the complete website.
  • This hyperlink 33 enables a user to change template styles or change the layout of the homepage.
  • Fig. 34 is a screenshot of the options available through this hyperlink.
  • the Change the Style of your Web Site hyperlink 341 enables a user to change the previously selected styles used on the e-commerce Web homepage.
  • Figs. 35 through 44 are screenshots of the preferred embodiment's options available to a subscriber through this hyperlink.
  • the Change Home Page Content Layout hyperlink 342 enables a user to change the layout of the e-commerce Web homepage.
  • Figs. 45 and 46 are screenshots of the options available to a subscriber through this hyperlink.
  • Fig. 47 is a screenshot of the page that is used to approve or publish the site on the Web.
  • a "staging" version of the website can be edited before it is "published” to the Internet.
  • the user can select the type of address they wish for their site such as company.e2grow.com or in the event that a company has an existing web address which is desired (i.e. www.company.com), the subscriber may also specify the existing address for publication.
  • This invention enables the user to create a virtual storefront on the Internet complete with a configurable product catalog, a shopping cart, and support for credit card purchases. Subscribers will be able to configure their product offerings (products listed, descriptions, prices, etc.) from the Intranet site using this invention. The user can edit or modify a number of different items shown on the website and any descriptions or prices associated therewith.
  • the user can easily create and modify site content.
  • the user can handle site maintenance through an Intranet that can be vertical market specific.
  • such creatable and modifiable site content includes advertising, coupons, gift certificates, news, information, and the look and feel of a web page.
  • Additional site content controllable by the user may also include additional website development and management features known in the art.
  • Such features can include the ability to register the site with search engines and optimizing programs, managing keywords or metatags, providing email capabilities and email distribution options, providing statistical reports on website use, providing bamier ad creation and maintenance capabilities, creating online product catalogs, custom chat rooms/message boards, downloads, classified ads, market data reports, and numerous other functional and design features of a website.
  • Providing the user with the templated ability to modify all features of the site and to provide specific information to be used on the site with little or no sophisticated computer training will give the user an opportunity to attract more site visitors.
  • the user can view information pertinent to decisions regarding the modification of their site. Specifically, the user can view statistics regarding their web site use, retrieve e-mail, read customer feedback, etc.

Abstract

This invention provides users with the capability to create and manage (31) their own websites using this website development and management tool which utilizes a series of templates (industry specific) (Fig. 35) selected by the subscriber to build a customized website with little or no computer training. This invention enables subscribers to create a virtual storefront on the Internet complete with a configurable product catalog (52), a shopping cart, and support for credit card purchases.

Description

METHOD AND SYSTEM FOR WEBSITE DEVELOPMENT AND MANAGEMENT
Cross-Reference to Related Applications
This application claims the benefit of U.S. Provisional Application Serial No. 60/225,245 filed on August 15, 2000 by Dennis P. Barba, Jr. and entitled "Website Development and Management Tool".
Field of the Invention
The present invention relates to a user-friendly method and system that enables the development and management of websites.
Background of the Invention
While the sales of goods online represents only a small fraction of commerce, the Internet seemingly presents almost unlimited commerce and communication possibilities. Online e-commerce including retail sales and inter-company e-commerce has become a common method for advertising, buying and selling of goods and services.
I
Virtually every large company has a web presence and is using the capabilities of the web for daily business functions. Small business, on the other hand, has shown little presence on the Internet. Although more than 50% of all small businesses have Internet access, a much smaller percentage operate e-commerce websites. Whether due to a lack of resources or information, small businesses have currently been unable to harness the opportunities and advantages offered by the Internet. Therefore, there is a need to provide Internet services tailored to small business to allow them to compete in this growing internet economy. Research demonstrates the average small business owner is not only concerned about the potential threat of the Internet, but also not educated with regard to the time, money and hardware necessary to establish an Internet e-commerce presence. And with Internet commerce growing at such a rapid pace, small businesses must establish an Internet presence to compete with the national chains so as not to be left out of the market completely. Thus, there is a need to "level the playing field" by providing small businesses with the tools necessary to compete on the Internet in this new economy. The present invention will help level the playing field by providing small business or any other Internet user with the electronic tools necessary to create and maintain a website which is capable of participated in the increasingly common e-commerce channel of trade. The present invention will also provide users with the electronic tools necessary to create and maintain a website without the need of specialized computer skills.
With the increasing popularity and complexity of Internet and intranet applications, the task of developing and managing website content and maintaining website effectiveness has become increasingly difficult. Company Webmasters, business managers, and all types of people are routinely faced with a wide array of burdensome maintenance tasks and tools which make the development, maintenance, management, and updating of information onto the website difficult for the person with average person. These development and management problems are particularly troublesome for small businesses that wish to do business on the Internet but do not have the computer skills, knowledge or training required to develop and maintain a website.
In light of the remarkable and growing popularity of the Internet among millions of users, an important challenge for technologists is to provide convenient, computer- based tools to assist users in the process of "publishing" (making available) their own content on the Internet. In the Internet's early days, relatively little help for website development and maintenance was available to ordinary users. Internet publishing therefore remained the exclusive province of sophisticated Internet enthusiasts and their clients. More recently, however, a number of computer-based tools to assist in the publishing process have begun to emerge.
Prior art tools generally impose a relatively steep, initial learning curve in which naive users must master complex, new techniques and concepts. What is truly desired is a computer-based Web publishing tool that leverages the basic user interface concepts and metaphors that are already familiar to a typical naive user. Ideally, publishing a document on the Web should be an immediately intuitive process for the user who knows enough about personal computers to create and manipulate electronic documents, but who does not necessarily know much else about computer and network technologies. The present invention bridges this gap of knowledge by enabling the typical naive user to develop and manage websites by utilizing pre-designed easy-to- use menus.
Because of the truly explosive growth of interest in the Web among just such users, the importance of suitably intuitive tools to serve this niche of users is clear. A solution to this challenge will be equally valuable in the context of "private webs" in large organizations, i.e., secure networks that support http but that are not necessarily accessible publicly through the Internet.
Summary of the Invention
The present invention enables a user to develop and manage a website though a wizard- type application and method containing templates having preformatted choices of styles and/or the ability to receive information. Consequently, this invention will level the playing field by opening the e-commerce channel of trade to users who historically either had to hire a website developer or obtain specialized training themselves.
In accordance with the present invention, and as embodied and broadly described herein, the invention includes a computer system or network of computer systems comprising one or more interconnected CPU's, computer memories and interactive input/output devices. Computer software processes executing at one or more locations throughout the computer system may include a browser, a Web server and a Web publishing application program operatively coupled to and/or operating on various directories, an HTML homepage template and scripts, so as to enable a Web publishing application user to publish documents on a homepage over the Internet or World Wide Web. Objects and advantages of the invention will be set forth in part in the description which follows and in part will be obvious from the description or may be learned by practice of the invention.
In accordance with the present invention, a software program ("Website Development and Management Tool") is provided which includes a variety of features for facilitating the development and management of websites. In the present invention, the program runs and is accessible via an internet-connected PC, and utilizes the standard protocols and conventions of the World Wide Web ("Web"). The website development and management tool utilizes templates to allow the user to create and manage the look and content of the website. By providing template-based options for determining the content and style of a website, users can create a customized website with little or no computer training. Further, users can easily add new information to their websites by using the templated format of this invention. Additionally, the invention also provides the ability to create and manage a web page in real time over the internet.
In creating a website, the present invention creates both a basic homepage to the templated specifications identified by the user and also provides links in the homepage to additional templated information provided by the user. This invention provides users with the capability to create and manage their own websites using this Website Development and Management Tool. Utilization of the Website Development and Management Tool will not require any specific computer programming or HTML knowledge. The Website Development and Management Tool will permit creation of the sites from a series of templates (industry specific) selected by the subscriber, h creating their own website, this invention enables subscribers to create a virtual storefront on the Internet complete with a configurable product catalog, a shopping cart, and support for credit card purchases. Brief Description of the Drawings
These and other features, aspects, and advantages of the present invention will become better understood with regard to the following description, appended claims, and accompanying drawings where:
FIG. 1 - High level schematic diagram of a method and system for website development and management according the invention FIG. 2 - Screenshot of the Intranet Management Homepage for a business which allows access to manage website
FIG. 3 - Screenshot of the builder/manager Homepage accessible from the
Management Page for editing/managing the site or accessible independently to initially build the site FIG. 4 - Screenshot of a view of a site in progress which is accessible through the builder/manager Homepage to view a build in progress or view a modification in progress FIG. 5 - Screenshot of the Create/Edit page accessible from the builder/manager
Homepage FIG. 6 - Screenshot of the Create/Edit The Content of Your Homepage pages accessible from Create/Edit page
FIG. 7 - Screenshot of the Create/Edit The Content of Your Homepage pages accessible from Create/Edit page FIG. 8 - Screenshot of the Create/Edit The Content of Your Contact Us Page pages accessible from the Create/Edit page FIG. 9 - Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page FIG. 10 - Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page FIG. 11 - Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page
FIG. 12 - Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page FIG. 13 - Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page FIG. 14 - Screenshot of the Create/Edit The Content of Your Products Page pages accessible from the Create/Edit page FIG. 15 - Screenshot of the Create/Edit Content of Your Service Page pages accessible from Create/Edit page FIG. 16 - Screenshot of the Create/Edit Content of Your Service Page pages accessible from Create/Edit page FIG. 17 - Screenshot of the Create/Edit The Content of Your Our People Page pages accessible from the Create/Edit page
FIG. 18 - Screenshot of the Create/Edit The Content of Your Our People Page pages accessible from the Create/Edit page FIG. 19 - Screenshot of the Create/Edit Content for Your Menu Page pages accessible from the Create/Edit page FIG. 20 - Screenshot of the Create/Edit Content for Your Open an Account Page pages accessible from the Create/Edit page FIG. 21 - Screenshot of the Create/Edit Content for Your Referrals Page pages accessible from Create/Edit page FIG. 22 - Screenshot of the Create/Edit Content for Your Referrals Page pages accessible from Create/Edit page
FIG. 23 - Screenshot of the Create/Edit Content for Your Upcoming Events Page pages accessible from the Create/Edit page FIG. 24 - Screenshot of the Create/Edit Content for Your Upcoming Events Page pages accessible from the Create/Edit page FIG. 25 - Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page FIG. 26 - Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page FIG. 27 - Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page
FIG. 28 - Screenshot of the Create/Edit Content for Your FAQ's Page pages accessible from Create/Edit page FIG. 29 - Screenshot of the Create/Edit Content for Your Locations Page pages accessible from Create/Edit page FIG. 30 - Screenshot of the Create/Edit Content for Your Locations Page pages accessible from Create/Edit page FIG. 31 - Screenshot of the Create/Edit the Content of Your Coupons and Specials
Page pages accessible from the Create/Edit page FIG. 32 - Screenshot of the Create/Edit the Content of Your Coupons and Specials
Page pages accessible from the Create/Edit page FIG. 33 - Screenshot of the Delete page FIG. 34 - Screenshot of the Change Style/Content of Website page FIG. 35 - Screenshot of he Change the Style of your Website page FIG. 36 - Screenshot of the Basic Color Theme page templates FIG. 37 - Screenshot of the Contemporary Styles page templates FIG. 38 - Screenshot of the Retro Style page templates FIG. 39 - Screenshot of the Industrial Style page templates
FIG. 40 - Screenshot of the Other General Style page templates
FIG. 41 - Screenshot of the Business Specific Automotive Styles page templates,
(other business styles possible) FIG. 42 - Screenshot of the Beauty and Fashion Style page templates FIG. 43 - Screenshot of the Books and Music Style page templates FIG. 44 - Screenshot of the Computer and Electronics page templates FIG. 45 - Screenshot of the Change the Layout of your Homepage pages accessible from the Change Style/Content of Website page FIG. 46 - Screenshot of the Change the Layout of your Homepage pages accessible from the Change Style/Content of Website page
FIG. 47 - Screenshot of the Publish Site to the Web page
Detailed Disclosure of the Invention
Referring now to the drawings where the illustrations are for the purpose of describing the preferred embodiment of the present invention and are not intended to limit the invention described herein, in Fig. 1 a method and system for website development and management is indicated generally. The schematic diagram shows the utility programs, actions and steps according to the invention. The end user has a personal computer or terminal that can be of a conventional type. The computer is comiected to a network or server system and is capable of accessing a website that is mounted on a host computer. The method and system of the invention described herein can be produced using many operating systems, platforms, and software functions available in the art. Because one skilled in the art could reproduce the invention as claimed utilizing any of these know systems, platforms, or functions, and there is no system, platform, or function considered superior in practicing the invention, no further description of such systems, platforms, or functions is given herein.
The detailed disclosure herein is accompanied by screen shots that depict the preferred embodiment of this invention. The description of the preferred embodiment is not meant to limit the invention, as there are readily apparent modifications to this invention that would still be within the scope of the invention. The preferred embodiment screen shots presented herein supplement the disclosure of the invention and supply an additional detailed disclosure of the capabilities of this invention.
Utilizing the present invention, templates are provided that permit users to create and modify functional and design features presently used for websites. It would be impossible for this application to list all functional and design website features known in the art. However, one skilled in the art would recognize the present invention's ability to create and modify any know functional or design feature and all combinations thereof.
In the preferred embodiment, this invention enables a user to access an online website that gives the user access to the Website Development and Management Tool to create
? and maintain a website. The tool allows the user to choose parameters in order to create or edit a web page. Using the template structure of the development and management tool along with inputting particular information supplied by the user, the user can build a custom e-commerce capable website, and do so with little or no specialized computer or Internet training. This invention is particularly suited for small businesses and users without specialized training to create and maintain a website for e- commerce capabilities. However, this invention is also suitable for other organizations, communities, individuals, product specialists and anyone who wishes to have an Internet business presence. Because this invention is suitable for many types of individuals and businesses, the disclosure will describe such persons or companies as users and/or subscribers.
Users or subscribers wishing to create or perform maintenance on a website will gain access to the Website Development and Management Tool which allows users and subscribers to create or maintain customized web sites and pages in a wizard-type format. The system and its features are described in detail below.
Fig. 2 is a screenshot of a subscriber's Web homepage. A subscriber is able to obtain access to the development and management tool by clicking on the hyperlink 20 located on the homepage. This hyperlink 20 is automatically placed on the subscriber's Intranet homepage following use of the development and management tool to build a website. The hyperlink 20 gives a subscriber the ability to use the tool to manage or modify their site. This hyperlink 20 takes the user to the site builder/manager homepage where post-creation management can be performed. Fig. 3 is a screenshot of the web site builder/manager homepage. The builder/manager tool facilitates access to specific design and production utilities of the present invention in order to create and modify the existing format of a web page. Examples of the function of a utility include, adding a web page 30, creating/editing a web pages 31, deleting a web page 32, changing style of website 33, and publishing the site to the web 34. Identifying and choosing such a utility will provide the user with the ability to perform the action identified by the utility (e.g. by clicking on the edit utility, the user can perform the editing action). While the utility examples included herein identify numerous options from which the user may choose, it is understood that many additional utilities could be incorporated and would still be within the scope of this invention.
These functions rely on hyperlinks that access templates that allow the user to choose from many different styles and forms. By supplying templates having a variety of choices with regard to style and layout, the user can easily build and modify a website without having an extensive computer based background. It is understood that templates could be used for numerous design, style, and functional elements of websites. While the screen shots included herein identify numerous templated elements from which the user may choose, it is understood that many additional elements could be templated and would still be within the scope of this invention.
This invention provides users with the capability to create and manage their own websites using this Website Development and Management Tool ("website tool"). This invention enables subscribers to create a virtual storefront on the Internet complete with a configurable product catalog, a shopping cart, and support for credit card purchases. The subscriber will be able to perform website maintenance and/or management via the Intranet. Subscribers will also be able to configure their product offerings (products listed, descriptions, prices, etc.) from the Intranet site.
The Intranet Management Homepage contains development and management options available to the user. Upon selecting the Builder/Manager Homepage the user is supplied with a real-time Progress Report as well as a control panel of options for creation of new web pages and/or maintenance of existing web pages as shown in Fig. 3. The wizard-type template format of the present invention eliminates the need for any specialized programming skill or HTML knowledge. The website tool will allow the subscriber to select from a series of industry specific templates when creating a website. The Builder/Manager Homepage enables access to all features and utilities of the system. Each of the features and utilities of the preferred embodiment are described below individually:
Progress Report indicators: The Progress Report 37 information conveys the status of a particular website via commonly understood graphical characters. For example, a smiley face 35 indicates that a function has been sufficiently accomplished and approved whereas a frowning face 36 indicates an incomplete, unapproved or insufficient status. Additionally, the Builder/Manager Homepage enables access to development and management routines via the control panel 39.
Take a Look or View your site in progress 38:
Fig. 4 is a screenshot example of the information returned when a subscriber selects to take a look or view a site in progress. Duiing creation of the website or during maintenance and/or modification of the website, the user can preview their website creation/maintenance/modification in progress at any time by clicking on the "View your site in progress" hyperlink 38 on the builder/manager home. This feature allows all changes and/or modifications of the web pages to be viewed prior to their publication on the Internet.
Create/Edit Web Pages 31:
This page contains numerous hyperlink buttons which allow the subscriber to create or edit Web pages and options. Figs. 5 through 32 are screenshot examples of the information and menus available when various buttons on the Create/Edit web page options are chosen. This segment of the system allows users the ability to select multiple styles of web pages from templates that change the look and feel of the site as well as the layout of the page content.
The Edit Your Home Page hyperlink 50 enables a user to return to the home page options in order to edit or modify previously selected options. Figs. 6 and 7 are screenshots of the options available to a subscriber through this hyperlink. The Edit Contact Us Page hyperlink 51 enables a user to update or modify information that directs a web page visitor to contact the company. Fig. 8 is a screenshot of the options available to a subscriber through this hyperlink.
The Edit Products Page hyperlink 52 enables a user to add, update or modify product offerings information that is desired to appear on the user company's e-commerce website. Figs. 9, 10, 11, 12, 13 and 14 are screenshots of the options available to a subscriber through this hyperlink.
The Edit Services Page hyperlink 53 enables a user to add, update or modify service offerings information that is desired to appear on the user company's e-commerce website. Figs. 15 and 16 are screenshots of the options available to a subscriber through this hyperlink.
The Create Our People Page hyperlink 54 enables a user to add, update or modify the company's management team and/or personnel who are desired to appear on the company's e-commerce website. Figs. 17 and 18 are screenshots of the options available to a subscriber through this hyperlink.
The Create Menu Page hyperlink 55 enables a user to create content for the company's desired menu. Fig. 19 is a screenshot of the options available to a subscriber through this hyperlink.
The Create Open Account Page hyperlink 56 enables a user to create language that will be conveyed to a e-commerce customer to add names to the "House Charge" account list. Fig. 20 is a screenshot of the options available to a subscriber through this hyperlink.
The Create Referrals Page hyperlink 57 enables a user to create language to entice e- commerce visitors and customers to send testimonials that may later be used as advertisements. Figs. 21 and 22 are screenshots of the types of language to be included in the Referrals Page. The Create Events Page hyperlink 58 enables a user to add, delete, update or modify the company's upcoming events in order to help promote and advertise the company's products and services. Figs. 22 and 24 are screenshots of the options available to a subscriber through this hyperlink.
The Create FAQs Page hyperlink 59 enables a user to post frequently asked questions regarding the website and the company's products and services in order to expedite customer service and quality. Figs. 25, 26, 27 and 28 are screenshots of the options available to a subscriber through this hyperlink.
The Create Locations Page hyperlink 60 enables a user to post, add, modify or delete business locations and supply e-commerce visitors a map to each location. Figs. 29 and 30 are screenshots of the options available to a subscriber through this hyperlink.
The Edit Coupons & Specials hyperlink 61 enables a user to post, add, modify or delete product or service specials, promotions or on-line coupons. Figs. 31 and 32 are screenshots of the options available to a subscriber through this hyperlink.
Special features are included within the hyperlinks. For example, the preferred embodiment allows users to easily upload and automatically re-size graphic images to fit on the website. Additionally, business owners may maintain a profile of their business that determines the vertical industry for local directory listings and communities in which they wish to focus on. '
Business websites can have associated keywords for search engine purposes. As shown herein, the present invention offers many diverse features through the preferred embodiment hyperlinks. Businesses are able to easily setup an online product catalog and easily receive orders online for product shipments and gift certificates. The gift certificate service allows the user to purchase a gift certificate online from a merchant and send it directly through the postal service or electronically via e-mail to the recipient. This invention allows business owners to create, maintain, and sell gift certificates from their website. The consumer can purchase a gift certificate online and specify the recipient's address to have the gift certificate sent directly to the recipient. The cost of the certificates can be charged to a credit card or v-check. Business owners can create coupons that are linked to their website. This service also includes the ability for the owner to modify the coupons online. The coupon service allows the user to place coupons on the merchant's website. Customers can print and redeem these coupons at the merchant's place of business.
Additionally, consumers can redeem coupons through authorization numbers and individual membership cards. Advanced capabilities include coupon management tools, coupon search services, notification mechanisms, etc. Users can also1 use the invention to create or modify coupons along with their style and content. Coupons and current specials can be easily maintained by a business owner and are listed throughout the business' site and searchable in a directory. This invention provides the infrastraeture for consumers and merchants to support secure online purchases. Businesses can feature their special products or promotions on their site.
Delete A Web Page 32:.
Fig. 33 is a screenshot of the Delete a Web Page option. In order to allow a user or subscriber with little or no computer training to accomplish this task, check boxes 331 are included that correspond to the various pages included in the complete website.
Change Style of Web Site 33:
This hyperlink 33 enables a user to change template styles or change the layout of the homepage. Fig. 34 is a screenshot of the options available through this hyperlink.
The Change the Style of your Web Site hyperlink 341 enables a user to change the previously selected styles used on the e-commerce Web homepage. Figs. 35 through 44 are screenshots of the preferred embodiment's options available to a subscriber through this hyperlink. The Change Home Page Content Layout hyperlink 342 enables a user to change the layout of the e-commerce Web homepage. Figs. 45 and 46 are screenshots of the options available to a subscriber through this hyperlink.
Publish Site to the Web 34:
Fig. 47 is a screenshot of the page that is used to approve or publish the site on the Web. During creation of the website, a "staging" version of the website can be edited before it is "published" to the Internet. The user can select the type of address they wish for their site such as company.e2grow.com or in the event that a company has an existing web address which is desired (i.e. www.company.com), the subscriber may also specify the existing address for publication.
This invention enables the user to create a virtual storefront on the Internet complete with a configurable product catalog, a shopping cart, and support for credit card purchases. Subscribers will be able to configure their product offerings (products listed, descriptions, prices, etc.) from the Intranet site using this invention. The user can edit or modify a number of different items shown on the website and any descriptions or prices associated therewith.
Consumers are attracted to sites having specific content. Utilizing this invention, the user can easily create and modify site content. The user can handle site maintenance through an Intranet that can be vertical market specific. As described above, such creatable and modifiable site content includes advertising, coupons, gift certificates, news, information, and the look and feel of a web page.
Additional site content controllable by the user may also include additional website development and management features known in the art. Such features can include the ability to register the site with search engines and optimizing programs, managing keywords or metatags, providing email capabilities and email distribution options, providing statistical reports on website use, providing bamier ad creation and maintenance capabilities, creating online product catalogs, custom chat rooms/message boards, downloads, classified ads, market data reports, and numerous other functional and design features of a website. Providing the user with the templated ability to modify all features of the site and to provide specific information to be used on the site with little or no sophisticated computer training will give the user an opportunity to attract more site visitors.
When accessing the creation or modification functions of this invention, the user can view information pertinent to decisions regarding the modification of their site. Specifically, the user can view statistics regarding their web site use, retrieve e-mail, read customer feedback, etc.
Research indicates that there is a strong consumer interest in local content on internet websites. Utilizing this invention, users can easily create and modify web sites having truly local content useful to community members, consumers, and other persons interested in the local community. Such additional website development and management functions or content could also include, but is not limited to, the following information: a) Local Schools b) Local News c) Local Weather d) Local Movie Listings e) Link to local news from community papers f) Local Government information: including recaps of meetings etc. g) Local sports information h) Articles written by local citizens and business owners i) Local events j) Local visitors guide k) Local organizations, clubs, and associations
1) Local Calendar of events m) Local classified/personal ads n) Local auctions arter sites 0) Local coupons (allow users to view coupons on the merchant's web site, print, and redeem them at the merchant's place of business. Additionally, consumers will be able to redeem coupons through authorization numbers and individual membership cards. Advanced capabilities include coupon management tools, coupon search services, notification mechanisms, etc.) p) Ability to purchase gift certificates from local merchants (allow user to purchase gift certificates online from a merchant and send it directly through the postal service or electronically via email.) q) Local bamier advertising system on the site r) Directory of local merchants
Other features could include, but are not limited to, the following:
a) National news, financial, sports, weather links b) Expanded merchant search services c) Link to Internet search capabilities d) Free branded e-mail accounts (by providing email accounts, it will be possible to supply direct information to the consumer such as specials from local merchants, new local merchants, or important information regarding the community.) e) Free downloads of software f) Free e-greeting cards g) Children's section h) Free personal web pages i) Message boards/chat rooms j) Game section k) Online national mall for consumers to transact secures e-commerce with well-known merchants
1) Ability to create a geographical or virtual search for merchants
These and other features for developing and maintaining websites can be provided by thin invention using user accessible templates and template selections. Therefore, each website created utilizing this invention would be custom as selected from numerous development and maintenance options. However, the templates themselves or the template selections therein could be customize as requested by the user. Therefore, website customization achieved by the user could be obtained on several different levels using this invention.
While the preferred embodiment of this invention has been disclosed, it should be understood that modifications and adaptations thereof could occur to persons skilled in the art. Other features and aspects of this invention will be appreciated by those skilled in the art upon reading and comprehending this disclosure. Such features, aspects, and expected variations and modifications of this invention are clearly within the scope of the invention where the invention is limited solely by the scope of the following claims.

Claims

Having thus defined the invention, we claim:
1. A method of designing and managing a web page comprising the steps of: displaying at least one website utility corresponding to a specific action; selecting one of said at least one website utility; executing said action by a server system; displaying said at least one website utility template corresponding to said selected utility; inputting data into said at least one template; sending said data to said server system; receiving said data by said server system; and generating a web page specific to said received data.
2. The method of claim 1, further comprising the step of storing said data on said server system.
3. The method of claim 1, wherein said web page is an e-commerce web page.
4. The method of claim 1, wherein said action is selected from the group consisting of supplying a preview of a web page, deleting a web page, modifying the style of a web page, modifying the layout of a web page or sending said website to said server for publication.
5. The method of claim 1, wherein said action is selected from the group consisting of creating a web page and editing a web page.
6. The method of claim 5, wherein said action further comprises the step of importing video files.
7. The method of claim 5, wherein said action further comprises the step of importing audio files.
8. The method of claim 1, wherein said data is selected of the group consisting of client contact information, product offering information, service offering information, employee information, event information, location information or coupon information.
9. A system for developing and managing a website comprising: an end user terminal capable of connection to a network; a website development tool accessible by said terminal through a hyperlink displayed on a homepage on said network; at least one website design utility that in response to an input by a user to perform a specific action, sends a request to a server, receives and displays at least one website development template, accepts inputted data and communicates to a server; and a production utility on said server that stores predefined templates, receives said data from said user terminal, and generates a web page specific to said data.
10. The system of claim 9, wherein said action is selected from the group consisting of supplying a preview of a web page, deleting a web page, modifying the style of a web page, modifying the layout of a web page and sending said website to said server for publication.
11. The system of claim 9, wherein said action is selected from the group consisting of creating a web page and editing a web page.
12. The system of claim 11, wherein said action further comprises importing video files.
13. The system of claim 11, wherein said action further comprises importing audio files.
14. The system of claim 9, wherein said data is selected from the group consisting of client contact information, product offering information, service offering information, employee information, event information, location information and coupon information.
15. The system of claim 9, wherein said production utility stores said data.
16. The system of claim 9, wherein said website is an e-commerce website.
17. A method of designing and managing a web page comprising the steps of: displaying at least one website design utility corresponding to an action selected from the group consisting of supplying a preview of a web page, creating a web page, editing a web page, deleting a web page, modifying the style of a web page, modifying the layout of a web page and sending said website to said server for publication.; selecting one of said at least one website design utility; executing said action by a server system; displaying said at least one website utility template corresponding to said selected utility; inputting data into said at least one template, said data is selected of the group consisting of client contact information, product offering information, service offering information, employee information, event information, location information and coupon information; storing said data on said server system; sending said data to said server system; receiving said data by said server system; and generating an e-commerce web page specific to said received data.
18. The method of claim 17, wherein said action further comprises the step of importing video files.
19. The method of claim 17, wherein said action further comprises the step of importing audio files.
20. A system for developing and managing a website comprising: an end user terminal capable of connection to a network; a website development tool accessible by said terminal through a hyperlink displayed on a homepage on said network; at least one website design utility that in response to an input by a user to perform an action sends a request to a server, receives and displays at least one website development template, accepts inputted data information and communicates to a server; said action is selected from the group consisting of supplying a preview of a web page, creating a web page, editing a web page, deleting a web page, modifying the style of a web page, modifying the layout of a web page and sending said website to said server for publication; said data is selected from the group consisting of client contact information, product offering information, service offering information, employee information, event information, location information and coupon; and a production utility on said server that stores predefined templates, receives said data from said user terminal, stores said data on said server and generates an e-commerce web page specific to said data.
21. The system of claim 20, wherein said action further comprises importing video files.
22. The system of claim 20, wherein said action further comprises importing audio files.
PCT/US2001/025601 2000-08-15 2001-08-15 Method and system for website development and management WO2002015023A1 (en)

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