WO2001024062A1 - Method of displaying information units, feedback and advertisements on a website - Google Patents

Method of displaying information units, feedback and advertisements on a website Download PDF

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Publication number
WO2001024062A1
WO2001024062A1 PCT/AU2000/001206 AU0001206W WO0124062A1 WO 2001024062 A1 WO2001024062 A1 WO 2001024062A1 AU 0001206 W AU0001206 W AU 0001206W WO 0124062 A1 WO0124062 A1 WO 0124062A1
Authority
WO
WIPO (PCT)
Prior art keywords
profile
question
information
information unit
advertisement
Prior art date
Application number
PCT/AU2000/001206
Other languages
French (fr)
Inventor
Christopher Lyndon Higgins
Original Assignee
Technology Investments Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Technology Investments Ltd filed Critical Technology Investments Ltd
Priority to GB0209745A priority Critical patent/GB2372122A/en
Priority to AU78898/00A priority patent/AU7889800A/en
Publication of WO2001024062A1 publication Critical patent/WO2001024062A1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • TITLE "Method Of Displaying Information Units, Feedback And
  • the invention has been developed primarily for use with an internet web site and
  • a petition may over-represent the degree of public interest in the
  • entry device includes the step of reviewing the received information unit and either:
  • the information unit is one or more of:
  • the information unit is a question having a corresponding addressee
  • step of displaying the information unit on the web site includes the
  • the information unit is a news item having a corresponding set
  • the web site includes the steps of:
  • an information unit database storing a set of information units each having an
  • an advertisement database storing a set of advertisements each having an
  • the website includes a plurality of web pages, and wherein the step
  • the advertisement one of: (i) on the same web page as the particular information unit;
  • the method further includes the additional steps of:
  • the method further includes the additional steps of
  • posing and answering of questions including: (a) a question entry device which receives a question and suggested addressee
  • the system further includes an answer receiver which receives an
  • the system further includes:
  • a visitor feedback entry computer which receives visitor feedback information
  • program for the posing and answering of questions including:
  • the method further includes the steps of:
  • adequacy factor to a predetermined set of adequacy criteria.
  • question record including:
  • the forum further includes an answer database including a plurality
  • managing the display of advertisements on a website including the steps of:
  • the content and advertisement demographic profiles are each stored
  • MDDM multi-dimensional demographic matrix
  • the advertisement demographic profiles include MDDM maps
  • the content demographic profiles include MDDM maps
  • the method further includes the additional steps of:
  • Figure 1 is a block diagram illustrating the method of receiving and displaying
  • Figure 2 is a block diagram illustrating the step of reviewing the received
  • Figure 3 is a block diagram illustrating the step of accepting an information unit
  • Figure 4 is a block diagram illustrating the step of rejecting an information unit
  • Figure 5 is a block diagram illustrating an information unit according to a first
  • Figure 6 is a block diagram illustrating the step of displaying a question on the
  • Figure 7 is a block diagram illustrating the step of displaying a news item on the
  • Figure 8 is a block diagram illustrating a method of generating an information
  • Figure 9 is a block diagram illustrating a method of generating an advertisement
  • Figure 10 is a block diagram illustrating the step of displaying a selected
  • Figure 11 is a block diagram illustrating a method of generating a member
  • Figure 12 is a block diagram illustrating the steps involved in amending an
  • advertisement ' s .issoci ⁇ rcd profile to more closely resemble the member profile of a
  • Figures 13a and 13b are two parts of a flow diagram illustrating a second
  • Figure 15 is a block diagram illustrating the question database record according
  • the website includes a number of steps.
  • the first step involves receiving 4 the
  • the information unit may be a question, an
  • information unit entry device 5 is a computer which can access the website 2 via the
  • the device 5 may take the form of any known device which is
  • the information unit feedback 3 is provided by a visitor to the site 2 via the
  • the feedback entry ck-vice IS is a comment or rating on the importance or
  • the corresponding feedback 3 would include a rating as to the importance of that
  • the step of receiving 7 the information unit 1 includes the
  • the information unit or rejecting 12 ihe information unit. As shown in Figure 3, the information unit
  • the information unit 1 involves the additional steps of allocating 15 an incentive 16
  • This incentive may be
  • At least some of the incentive points are also put into another account, such as
  • the incentive account of a particular charity As the incentive account of a particular charity. At some later stage, the incentive
  • points may be converted into cash, in proportion to the revenue generated by the
  • the step of rejecting 12 the information unit involves the
  • the rejection message 20 includes reasons
  • the information unit 1 may take the form of a question 21
  • the information unit 1 may take the
  • website 2 involves the steps of displaying 25 the question 21 on the website 2 and
  • the question is cci. Preferably, however, the question is only forwarded to the
  • the method involves the steps of receiving 4 the answer 22, display ing 6 the answer 22 on the website 2, receiving 7 answer feedback 3
  • the method of the present invention provides a valuable public
  • the above described method may not only be used to pose questions of public
  • These contacts 29 include
  • a particular news item may be offered to a particular news item.
  • 29 may either be performed as soon as the news item is received, or after feedback 3
  • Such feedback may take the form of
  • that price is in proportion to the amount of feedback which the item
  • disseminators o news items can receive additional information from individuals
  • the method may also be
  • f igure h shows a method of generating an information unit database
  • That method invokes the steps of receiving 34 a set 35 of information units 36, 37 and 38.
  • the ⁇ ,e ⁇ t step involves generating 39 a set 40 of information unit profiles
  • the profiles take into account a number of factors including the visitor's
  • the next step involves storing 45 the
  • That method includes the steps of receiving 47 a set 48 of advertisements 49, 50, 51.
  • These advertisements xvill normally take the form of banner advertisements.
  • the advertisment profiles include a range of
  • the next step involves associating 57 each of the
  • the first sieps invoke searching 59 the information unit database 33 and
  • the next step involves retrieving 63 that advertisement
  • the present invention provides a method for displaying
  • the following method provides a way of
  • this method includes a number of steps.
  • the next step involves receiving 67 a member profile 68
  • the next step involves associating 69 the member identification
  • the member identification information 66 includes a user name and password.
  • the profile 68 includes geodemographic information such as that described above
  • the advertisement and information unit profiles can be amended to more
  • the first step involves
  • the next step involves detecting 75 a particular member viewing the advertisement, the particular member having particular member identification
  • This detecting step may be performed by any known means. In the
  • the member when first visiting the website 2 enters his/her
  • the step of detecting 75 the member viewing the advertisement 73 is then performed
  • the next step involves searching 80 the
  • the advertisement's pro file 74 The next step involves amending 83 the advertisement's
  • advertisement ' s iix. file 74 to more closely reflect the member's profile 79.
  • the abox e method therefore provides a way of displaying geodemographically
  • This sec >p._; embodiment is preferably implemented by means of a computer
  • Step 1 ⁇ s shown in figure 13(a), the first step involves the drafting of a
  • the author may be any person, including but not limited to a
  • the addressee may be any person, including but not limited to a
  • Step 2 .s snowii in Figure 13(a), the question sent by the author and is
  • the system includes an Internet
  • preferred embedment would also include alternative means for the author to enter to question into ti.e system, such as by e-mail, by facsimile, by ordinary post etc.
  • the system of the preferred embodiment includes a
  • Step - hi ihe pi efcrrcd embodiment the author also enters the question, the
  • Prclen tne list ol categories at ;east include subject categories and
  • geographic cat . c nit may alternatively be divided in a number of different ways.
  • the sur ject categories cover categories at least relating to international
  • the categoi y . -. s computer, when the category reviewer logs on to the system.
  • Step 5 - I j.on receipt of the question, the category reviewer may do one or
  • the category master may do one or more of the
  • Step 7 V I the category master approves the question as an edited question
  • aut n d name (if the author activated the author name publication flag);
  • the edited question may be sent by any conventional means
  • Step I : ' : ' the category master approves the question as an unedited question
  • Step 7C' 11 the category master rejected the question, the system:
  • the rejection means , > m -1. the question was originally received.
  • the rejection means , > m -1. the question was originally received.
  • nou tic. message includes an invitation for an author to amend
  • present invention w inch allows for the receiving, processing, accepting and posting of
  • Step 1 As shown in Figure 13(a), the first step involves the drafting of an
  • the addressee may be any person, including but not limited
  • the ansxver is sent by the addressee and is entered into the svstem together xvith the supplied answer password.
  • r sy stem i excludes an Internet website which is accessible by the
  • Step 3 Once the ansxvcr and supplied answer password have been entered
  • Step 4. : ' the supplied ansxvcr password does not match the correct answer
  • the answ er is transmitted by the system to the category reviewer
  • die _aicg,vy rex iewer review ing die answer is the same category reviewer
  • the answer database record includes such information as the
  • the ansxver database record further includes fields for
  • Step 5 Jncc the category rev iewer has received the answer in its answer
  • Step fi in the category reviewer has reviewed the answer, he or she
  • Step SB I f the answer is accepted, the system:
  • Step i i n the preferred embodiment, a visitor access the Internet website
  • the opening page Preferably the opening page
  • the x'isuo may view questions and information on the Internet website by
  • Step 2 Once ihe visitor has entered the system, either through the visitor's
  • the system also includes means for the visitor
  • Step 3A- I f the visitor enters the question number, then the system displays
  • t. . ism r question feedback entry screen allows the visitor to provide
  • the visitor rating would preferably be a rating on
  • the impoi tan. ⁇ _ ,. . ⁇ estu ... 1 his may take the form of a simple two-button system
  • vi ,s r may indicate "Yes: they do want an answer to the question" or
  • the visitor answer feedback entry screen would
  • entering the visit or answer rating could also be a simple two-button system such as
  • Step 3b me visile r did not select a particular question number, but selected
  • the system xvould display the appropriate question and answer
  • d ,c question and answer display screen would preferably include a
  • embodiment wii! also include advertisements xvhich are appropriate to the category.
  • Step 4 When the x isitor selects a particular question the system displays the
  • Step o , n mc preferred embodiment, if a visitor has provided a visitor
  • category rcviev , o tnc category master may choose to amend the question in light
  • Step 7 I f v isitor feedback information in the form of either a visitor
  • Step S I 1' die visi tor lias piovidcd a visitor question rating or a visitor
  • the system preferably updates the displayed visitor feedback information
  • the individual would receive
  • comment or ⁇ is: , - rating on the questions which the category reviewer or category
  • the system includes advertising management
  • abr, . die advci using management means also includes means for relating
  • die advertising management means takes into account
  • demograpm - fac being one or more of the perceived or actual demographics of
  • the advertising management means would employ a
  • MDDM mmt pncns'onal demographic matrix
  • advertising inana cement means would at least include a MDDM map for each of the:
  • the advertising management means takes the
  • demographi I.IC - may have more significance in relation to the product or service
  • the advertising management means would build up a
  • mc acrcrrsing management means is able to serve up to the visitor
  • the dimensions could include
  • the x'isiior s MDMM map xvould include weighting factors indicating the
  • the product ' s DMM map xvould include similar xveighting factors. If product
  • dscmeni management means xvould serve up an advertisement for
  • die advertising management means will have the capacity to select
  • stem wi l l preferably have an opening page which includes at least site
  • rule inform, on. -cniix e information and the headlines for the top ten questions.
  • the site rule information includes such

Abstract

The invention is a method of displaying information units, feedback and advertisements on a website. More specifically, it is a method which facilitates the posing and answering of questions of public interest, the gathering and distribution of news and the display of geodemographically targeted advertisements. The method involves receiving the information unit from an information unit entry device, displaying the information unit on the web site, receiving the information unit feedback from a feedback entry device, displaying at least part of the feedback on the website. The information unit either a question, an answer; or a news item. The invention also involves a method of displaying geodemographically targeted advertisements on a web site, the web site in communication with an information unit database storing a set of information units each having an associated information unit profile and an advertisement database storing a set of advertisements each having an associated advertisement profile. The method involves searching the information unit database, identifying a particular information unit and its associated profile, searching the advertisement database, identifying a selected advertisement having an associated profile which most closely matches the particular information unit's profile and displaying the selected advertisement on the web site.

Description

TITLE: "Method Of Displaying Information Units, Feedback And
Advertisements On A Website"
FIELD OF THE INVENTION
The present invention relates to a method of displaying information units,
feedback and advertisements on a website and in particular to a method which
facilitates the posing and answering of questions of public interest, the gathering and
distribution of news and the display of geodemographically targeted advertisements.
The invention has been developed primarily for use with an internet web site and
will be described hereinafter with reference to this application. However, it will be
appreciated that the invention is not limited to this particular field of use.
BACKGROUND
In democratic societies individuals have traditionally banded together in order
to draw their leaders' attention to particular issues or questions of concern to them.
Common methods of gathering support from other individuals have been by means of
petitions, rallies, picket lines and the like. It goes without saying that leaders in the
political or corporate areas are more inclined to provide an answer to a question if a
large number of people have expressed interest in it, as opposed to a question posed by
one lone individual.
Such prior art methods of obtaining support for a cause, or an answer to a
question, usually require a great deal of human effort. In the example of a petition,
one or more individuals must speak to, and obtain the feedback from, a large number
of other individuals by physically asking each one of them whether they are interested
in the question at hand, or if they support the cause. The act of physically speaking to a large number of individuals, or interest groups, therefore requires considerable
effort.
In the case of a rally or petition, assessing the level of public interest in a
particular issue or question is determined by the size of the rally or petition. Arranging
such a rally often requires a great deal of organisation, such as the posting of posters,
arranging a starting place for the rally, speaking to numerous people and asking them
to show their support by attending the rally.
Such prior art methods of assessing and displaying public interest in a
particular question or cause have a number of disadvantages.
Firstly, such methods usually require a great deal of effort by many individuals
to gain enough public support to bring the issue/question to the attention of the leader
or corporation concerned.
Secondly, such prior art methods do not accurately show the degree of public
interest in a question or issue. The number of people attending a rally, or signing a
petition is not necessarily indicative of the extent of public support for an issue. A
rally or petition may over-represent or under-represent the public interest in the cause
or question concerned. In the case of a rally, two hundred people may attend a rally
but many more may support the cause of the rally but may not have sufficient
inclination or ability to attend. As such, a rally may under-represent the degree of
public interest. Alternatively, in the case of a petition, such petitions usually only
show how many people approve of the question being posed, or the cause being
supported, and there is no indication of how many people refused to sign the petition.
For example, a petition with one thousand names on it may appear fairly persuasive to the recipient of that petition. However, it is feasible that ten thousand people may
have disagreed with, or not cared about, the question being posed, and refused to sign
the petition. As such, a petition may over-represent the degree of public interest in the
cause or question concerned.
In addition the role of news gathering has, in the past, usually been performed
by employed journalists working for large media organisations. Such organisations
generate a great deal of revenue from sales of their particular media and advertising
space. Such revenues are not often passed down to the journalists who research and
generate the news. In addition, the media industry is typically very difficult to break
into and there are no means for budding journalists to display their ability to research
and write a news item.
Furthermore, using current techniques it is very difficult to display
advertisements which are specifically targeted at a person in a particular
geodemographic group. Often a scattergun approach is used, based on the theory that
the more advertisements there are out in the public arena, the more likely it is that the
right people will see it. Internet advertising techniques also rely on a similar principle.
The number of times a banner advertisement is displayed on websites is usually
simply in proportion to the amount of money the advertiser was prepared to pay.
Little regard is had for matching the geodemographic profile of the advertisement with
the geodemographic profile of the web content the ad is displayed next to, or the
geodemographic profile of the visitor that is viewing that particular page.
It is therefore an object of the present invention to provide a method of
displaying information units, feedback and advertisements on a website which will overcome or substantially ameliorate at least some of these deficiencies of the prior
art.
THE INVENTION
According to one aspect of the invention there is provided a method of
receiving and displaying an information unit on a website and receiving and
displaying information unit feedback on the website, the method including the steps
of:
(a) receiving the information unit from an information unit entry device;
(b) displaying the information unit on the web site;
(c) receiving the information unit feedback from a feedback entry device; and
(d) displaying at least part of the feedback on the website.
Preferably, the step of receiving the information unit from an information unit
entry device includes the step of reviewing the received information unit and either:
(i) accepting the information unit; or
(ii) rejecting the information unit.
Preferably, the information unit is one or more of:
(i) a question;
(ii) an answer; or
(iii) a news item.
Preferably, the information unit is a question having a corresponding addressee
and wherein the step of displaying the information unit on the web site includes the
steps of:
(a) displaying the question on the web site; and (b) forwarding the question to the addressee.
Alternatively, the information unit is a news item having a corresponding set
of potential media contacts and wherein the step of displaying the information unit on
the web site includes the steps of:
(a) displaying the news item on the web site; and
(b) forwarding the news item to the contacts.
According to another aspect of the invention there is provided a method of
displaying geodemographically targeted advertisements on a web site, the web site in
communication with:
an information unit database storing a set of information units each having an
associated information unit profile; and
an advertisement database storing a set of advertisements each having an
associated advertisement profile;
and wherein the method includes the steps of:
(a) searching the information unit database;
(b) identifying a particular information unit and its associated profile;
(c) searching the advertisement database;
(d) identifying a selected advertisement having an associated profile which most
closely matches the particular information unit's profile; and
(e) displaying the selected advertisement on the web site.
Preferably, the website includes a plurality of web pages, and wherein the step
of displaying the selected advertisement on the web site includes the step of displaying
the advertisement one of: (i) on the same web page as the particular information unit;
(ii) near the particular information unit; or
(iii) linked to the particular information unit.
According to another aspect of the invention there is provided a computer
implemented method for the posing and answering of questions including the steps of:
(a) receiving a question and suggested addressee information from a question
author via a question entry device;
(b) soliciting an answer to the question from an addressee; and
(c) displaying the question on an internet web site which is accessible by a
plurality of visitors.
Preferably, the method further includes the additional steps of:
(a) receiving an answer to the question from the addressee; and
(b) displaying the answer on the host computer.
Preferably, the method further includes the additional steps of
(a) receiving visitor feedback information about one or more of:
(i) the question; or
(ii) the answ er;
from a \ isitor feedback entry computer; and
(b) displaying at least part of the visitor feedback information as displayed
feedback information on the host computer.
According to another aspect of the invention there is provided a system for the
posing and answering of questions including: (a) a question entry device which receives a question and suggested addressee
information from a question author;
(b) an answer solicitor which solicits an answer to the question from an addressee;
and
(c) a website which is accessible by a plurality of visitors and which displays the
question.
Preferably, the system further includes an answer receiver which receives an
answer to the question from the addressee; and displays the answer on the host
computer.
Preferably, the system further includes:
a visitor feedback entry computer which receives visitor feedback information
about one or more of:
(i) the question; or
(ii) the answer
and wherein the host computer displays at least part of the visitor feedback
information as displayed feedback information.
According to another aspect of the invention there is provided a software
program for the posing and answering of questions including:
(a) a question entry program which receives a question and suggested addressee
information from a question author ;
(b) an answer soliciting program which solicits an answer to the question from an
addressee; and (c) a host program which is accessible by a plurality of visitors and which displays
the question.
According to another aspect of the invention there is provided a method of
posing questions of public interest to accountable persons including the steps of:
(a) displaying a question addressed to the accountable person on an Internet
website;
(b) receiving feedback on the importance of the question from a plurality of
visitors to the website;
(c) calculating an importance value of the question by comparing at least one
importance factor to a predetermined set of importance criteria; and
(d) displaying the importance value of the question on the website.
Preferably, the method further includes the steps of:
(a) displaying at least one answer on the website, the answer corresponding to the
question and being received from the accountable person ;
(b) receiving feedback on the adequacy of the answer from the visitors to the
website; and
(c) calculating an adequacy value of the answer by comparing at least one
adequacy factor to a predetermined set of adequacy criteria.
According to another aspect of the invention there is provided an electronic
forum for the posing and answering of questions of public interest the electronic
forum including a question database including a plurality of question records, each
question record including:
(i) a question posed by a question author; (ii) question addressee information; and
(iii) importance information provided by a plurality of visitors.
Preferably, the forum further includes an answer database including a plurality
of answer records corresponding to the plurality of question records, each answer
record including:
(a) an answer flag indicating whether the question has been answered or not;
(b) an answer provided by the question addressee; and
(c) adequacy information provided by a plurality of visitors.
According to another aspect of the invention there is provided a method of
managing the display of advertisements on a website including the steps of:
(a) receiving a plurality of advertisements;
(b) determining an advertisement demographic profile corresponding to each of
the advertisements;
(c) receiving website content;
(d) determining a content demographic profile corresponding to the website
content;
(e) comparing the content demographic profile with each of the advertisement
demographic profiles;
(f) identifying a selected advertisement whose advertisement demographic profile
most closely matches the content demographic profile; and
(g) displaying the selected advertisement on the web site in close proximity to the
website content. Preferably. the content and advertisement demographic profiles are each stored
in a multi-dimensional demographic matrix (MDDM) map.
Preferably, the advertisement demographic profiles include MDDM maps
corresponding to one or more of:
(a) the advertisement itself; and
(b) the product or service being advertised.
Preferably, the content demographic profiles include MDDM maps
corresponding to one or more of:
(a) a particular page of the website; and
(b) a likely visitor to the page.
According to another aspect of the invention there is provided a computer
implemented method for the gathering and distributing of news information including
the steps of:
(a) receiving an information unit from an information unit author via an
information unit entry device; and
(b) displaying the information unit on an internet web site.
Preferably, the method further includes the additional steps of:
(a) receiving visitor feedback information about the information unit from a
visitor feedback entry computer; and
(b) displaying at least part of the visitor feedback information as displayed
feedback information on the web site.
According to another aspect of the invention there is provided an internet web
site which performs the methods as described above. According to another aspect of the invention there is provided a computer
program which performs the methods as described above.
According to another aspect of the invention there is provided a magnetic data
carrier which stores a computer program which performs the methods as described
above.
THE PREFERRED EMBODIMENT
A preferred embodiment of the invention will now be described, by way of
example only, with reference to the accompanying drawings in which:
Figure 1 is a block diagram illustrating the method of receiving and displaying
an information unit on a website and receiving and displaying information unit
feedback on the website according to a first embodiment of the invention;
Figure 2 is a block diagram illustrating the step of reviewing the received
information according to a first embodiment of the invention;
Figure 3 is a block diagram illustrating the step of accepting an information unit
according to a lu st embodiment of the invention;
Figure 4 is a block diagram illustrating the step of rejecting an information unit
according to a first embodiment of the invention;
Figure 5 is a block diagram illustrating an information unit according to a first
embodiment of the invention;
Figure 6 is a block diagram illustrating the step of displaying a question on the
website according to a first embodiment of the invention;
Figure 7 is a block diagram illustrating the step of displaying a news item on the
website according to a first embodiment of the invention; Figure 8 is a block diagram illustrating a method of generating an information
unit database according to a first embodiment of the invention;
Figure 9 is a block diagram illustrating a method of generating an advertisement
database according to a first embodiment of the invention;
Figure 10 is a block diagram illustrating the step of displaying a selected
advertisement on the w ebsite according to a first embodiment of the invention;
Figure 11 is a block diagram illustrating a method of generating a member
database according to a first embodiment of the invention;
Figure 12 is a block diagram illustrating the steps involved in amending an
advertisement's .issociαrcd profile to more closely resemble the member profile of a
member viewing the advertisement, according to a first embodiment of the invention;
Figures 13a and 13b are two parts of a flow diagram illustrating a second
embodiment of the question receiving, categorising, approving and displaying aspect
of the present in\ cntion;
Figures 1 -'.. and 14b arc two parts of a flow diagram illustrating a second
embodiment of the w a \ isitors to the website review questions and answers and
provide feedback thereon, according to the invention;
Figure 15 is a block diagram illustrating the question database record according
to the second embodiment; and
Figure 1 o . a block diagram illustrating a sample works list of a category
master, categon
Figure imgf000013_0001
iew cr no. 1 and category reviewer no. 2 according to the second
embodiment of the invention. A first embodiment of the present invention will now be described with
reference to Figures 1 lo 12.
Referring to Figure 1. the method of receiving and displaying an information
unit on a website and receiving and displaying information unit feedback on the
website includes a number of steps. The first step involves receiving 4 the
information unit 1 from an information unit entry device 5. The next step involves
displaying 6 the information unit on the website 2. The next step involves receiving 7
information unit feedback 3 from a feedback entry device 8, and displaying 9 at least
part of the feedback 3 on the website 2. The information unit may be a question, an
answer, a news item, an issue statement, an issue response or the like. The
information unit entry device 5 is a computer which can access the website 2 via the
internet. Alternatively, the device 5 may take the form of any known device which is
capable of accessing the internet.
The information unit feedback 3 is provided by a visitor to the site 2 via the
feedback entry ck-vice IS. The feedback is a comment or rating on the importance or
adequacy of the informalion unit. For example, if the information unit was a question,
the corresponding feedback 3 would include a rating as to the importance of that
question, a rating as 10 the adequacy of the way the question was framed and may also
include a comment about the question. In this way, visitors are able to indicate their
support for a par 'cular question or issue of public importance, thereby increasing the
likelihood that the question or issue will gain the intention of the relevant political or
commercial body. Each of the steps described in Figure 1 are described in greater detail below with
reference to Figures 2 lo 12.
Referring to Figure 2, the step of receiving 7 the information unit 1 includes the
step of reviewing 10 the information unit 1 and either accepting 11 the information
unit or rejecting 12 ihe information unit. As shown in Figure 3, the information unit
has a corresponding author 13 and a corresponding reviewer 14. The step of accepting
11 the information unit 1 involves the additional steps of allocating 15 an incentive 16
to the author 13 and allocating 17 an incentive 18 to the reviewer. This incentive may
take on a number of forms. In the preferred embodiment the step of allocating 15, 17
the incentive I d, 1 8 to the author 13 and reviewer 14 respectively, involves adding a
number of inccnli\ e points to the author's or reviewer's incentive account (not
shown). At least some of the incentive points are also put into another account, such
as the incentive account of a particular charity. At some later stage, the incentive
points may be converted into cash, in proportion to the revenue generated by the
website 2. In tins cmboiiimcnt, the number of incentive points allocated to an author
13 increases as ihe number of visitors viewing the information unit 1 increases.
Turning to Figure 4, the step of rejecting 12 the information unit, involves the
steps of allocating 1 7 an incentive 18 to the reviewer 14. It also involves forwarding
19 a rejection notice 20 to the author 13. The rejection message 20 includes reasons
as to why the information unit 1 was rejected along with an invitation to resubmit an
amended information, unit.
In this v\ ay tl.c quality of information units appearing on the web site can be
regulated by the review process. In addition, authors and reviewers can gain incentive points by contributing or reviewing information units. In this embodiment, at least
part of the advertising revenue generated from the website is passed on to the authors
and reviewers. This incentive scheme encourages more people to contribute to the
site, thereby increasing the value of advertising space on the site, thereby increasing
the value of the incentive points earned by contributors.
As shown in Figure 5 the information unit 1 may take the form of a question 21
an answer 22 or a new s item 23. Alternatively, the information unit 1 may take the
form of an issue statement or an issue response.
Referring to Figure 6, when the information unit is a question 21 having a
corresponding addressee 24, the step of displaying 6 the information unit 1 on the
website 2 involves the steps of displaying 25 the question 21 on the website 2 and
forwarding 26 the question 21 to the addressee 24. In this way, questions of public
interest may be posed to particular individuals or organisations. The step of
forwarding 26 the question 21 to the addressee 24 could be performed as soon as the
question is
Figure imgf000016_0001
cci. Preferably, however, the question is only forwarded to the
addressee 24 onc a certain amount of feedback 3 about the question 21 has been
received, which indicates that the question is sufficiently important to forward it to the
addressee. The step of forwarding 26 the question 21, in that case, also involves
forwarding 26 the feedback 3 to the addressee 24, so that they can see the public
importance of the cucstion 21 .
Referring back lo Figure 1, once a question has been sent to an addressee 24,
and the addressee sends an answer, the information unit shown in Figure 1 takes the
form of an answer 22. In that case, the method involves the steps of receiving 4 the answer 22, display ing 6 the answer 22 on the website 2, receiving 7 answer feedback 3
and displaying 9 the answer feedback on the website 2. In this way questions of
public importance, addressed to specific individuals or organisations can be given
public support through the feedback mechanism and answers to those questions can
also be given public feedback relating to the adequacy or otherwise of the answer
provided. In this \\ ay, the method of the present invention provides a valuable public
forum that overcomes many of the disadvantages of the prior art.
The above described method may not only be used to pose questions of public
importance and receive answers to those questions, it may also be equally applied to a
method of gathering news items. As shown in Figure 7, when the information unit 1
is a news item 23. the step of displaying 6 the information unit 1 on the website 2
involves the steps o displaying 27 the news item 23 on the website 2 and forwarding
28 the news item 23 to a set of potential media contacts 29. These contacts 29 include
television broadcasters 30. printed media publishers 31, radio broadcasters 32 and the
like. A numbei of different arrangements are envisaged for the forwarding of news
items to such contacts. For example, a particular news item may be offered to a
contact at a ccrta.n price. I the contact wishes to publish that item, they accept the
offer and pay that price. The step of forwarding 28 the news item 23 to the contacts
29 may either be performed as soon as the news item is received, or after feedback 3
has been rcceix e l relation to that news item. Such feedback may take the form of
comments or ratings as lo the importance of the news item 23, its truthfulness or
otherwise, and il.e iire. If such feedback is taken into account, contractual
arrangements may be entered into with media contacts such that news items which receive a predeie. mined amount of feedback are forwarded to the contact. If the
contact then chooses to publish the item, they are obligated to pay a certain price. In
one embodiment, that price is in proportion to the amount of feedback which the item
received. Alternatix e arrangements are also envisaged. In this way, traditional
disseminators o news items can receive additional information from individuals,
effectively creating a x irtual news organisation, without the associated infrastructure
costs. Individuals wishing to contribute such news items are allocated incentive
points, along xvith any additional incentives or credits which the contacts 29 may wish
to pass on.
The method of receiving and displaying information units on a website as
described abox . ,_ not onlx useful for posing and answering questions of public
importance and gathering news items, it is also particularly well adapted for
displaying geodemographically targeted advertisements on the website 2. This
method is aimed at
Figure imgf000018_0001
ing up advertisements which are particularly appealing to
persons who are likely to be reading a particular information unit. Although this
aspect of the
Figure imgf000018_0002
ill be described in the context of the method of receiving and
displaying information units on a website, as described above, the method may also be
applied to any xvebsitc xvhich contains information units and which displays
advertisements.
Before the methou of displaying geodemographically targeted advertisements
can be perform-,., .ui in ormation unit database 33 and an advertisement database 46
must be set up. f igure h shows a method of generating an information unit database
33. That method invokes the steps of receiving 34 a set 35 of information units 36, 37 and 38. The ι,e\t step involves generating 39 a set 40 of information unit profiles
41, 42 and 43. These profiles are geodemographic profiles which estimate the
geodemographic profile of visitors who are likely to wish to view the information
units. The profiles take into account a number of factors including the visitor's
nationality, their age, their occupation, their education and the like. The next step
involves associating 44 each of the units 36, 37, 38 with one of the profiles 41, 42, 43.
In this way, a particular information unit 36 will have a particular profile 41 associated
with it, that profile refiecting the likely geodemographic profile of a visitor who might
wish to vicxv the information unit 36. The next step involves storing 45 the
information units and their associated profiles in the information unit database 33.
Figure 9 SI K ΛVS a similar method for generating an advertisement database 46.
That method includes the steps of receiving 47 a set 48 of advertisements 49, 50, 51.
These advertisements xvill normally take the form of banner advertisements.
However, any typ of internet compatible advertisement may be used. The next step
involves generating 52 a set 53 of advertisement profiles 54, 55, 56. Once again, these
are geodemographic profiles xvhich estimate the profiles of visitors who are likely to
want view the
Figure imgf000019_0001
ertiscment, or visitors who the advertisers would like to view the
advertisement. In one embodiment, the advertisment profiles include a range of
demographic pr files \\ hich the advertisments are aimed at, rather than just a single
demographic profile. The next step involves associating 57 each of the
advertisements -. <. 5υ. 5 1 with one of the profiles 54, 55, 56. The next step involves
storing 58 the
Figure imgf000019_0002
erusemcnts and their associated profiles in the advertisement
database 46. Once the i p. formation unit database 33 and the advertisement database 46 have
been generated, the method of display ing geodemographically targeted advertisements
on the website can be performed. That method is illustrated in Figure 10. In the
context of the above described method of displaying information units, the step of
displaying 6 a particular information unit 38 on the website 2 involves a number of
steps. The first sieps invoke searching 59 the information unit database 33 and
identifying 60 that :nfo; mation unit's associated profile 43. The next step involves
searching 61 the advertisement database 46 and identifying 62 a selected
advertisement 5 1 which has an associated profile 56 which most closely matches the
information unit's profile 43. The next step involves retrieving 63 that advertisement
51 from the ad-, ei i isemαu database 4o and displaying 64 it on the website 2. In the
preferred embou,m_.nι. the advertisement 51 and information unit 33 are displayed
next to each other on the same page of the xvebsite 2. They may also be linked to one
another or closely related in a similar way.
In this
Figure imgf000020_0001
a . the present invention provides a method for displaying
advertisement- ι rim a particular geodemographic profile near information units
having a simila.i or file, on a xvebsite. In this way, visitors who have a particular
geodemographic profile xvhich inclines them to want to view a particular information
unit will be served with an advertisement near that information unit which is also
likely to appeal to them. In this way, advertisers can more readily target their
advertisement.- .. \ is, tors can be served advertisements which are more appealing to
them. An advanced form of this profile matching method is illustrated with reference
to Figures 1 1 and 12. In the above description, the geodemographic profiles of a
particular information unit or advertisement may have been originally developed by
someone estimating the profile of the type of visitor likely to be interested in the
particular information unit or advertisement. The following method provides a way of
adjusting the estimated profile of a particular advertisement or information unit to
more closely match a knoxx n profile of a x sitor viewing that advertisement or
information unit.
As shown in Figure 1 1 this method includes a number of steps. The first step
involves rcceix ing o5 member identification information 66 from a member via the
feedback entry
Figure imgf000021_0001
ice 8 The next step involves receiving 67 a member profile 68
from the device 8 The next step involves associating 69 the member identification
information 66 with the profile 68 and storing 70 them in a member database 71.
The member identification information 66 includes a user name and password.
The profile 68 includes geodemographic information such as that described above
with reference io the information unit and advertisement. Because the profile 68 has
been provided h\ me member him/herself, it is a more accurate profile then the
estimated profi les of the information unit and advertisement. Using this more accurate
profile, the advertisement and information unit profiles can be amended to more
accurately reflcci the geodemographic profile of the visitors who actually view them.
As snoxx i i in. Figure 12, this involves a number of steps. The first step involves
displaying 72 a -el .cte advertisement 73 having an associated profile 74 on the
website 2. The next step involves detecting 75 a particular member viewing the advertisement, the particular member having particular member identification
information 76. This detecting step may be performed by any known means. In the
preferred embodiment, the member, when first visiting the website 2 enters his/her
user name and password so that their member identification information 76 is known.
The step of detecting 75 the member viewing the advertisement 73 is then performed
when the member clicks on the advertisement.
The next _αcι- involx-es searching 77 the member database 71 and identifying 78
the particular member's associated profile 79. The next step involves searching 80 the
advertisement database 46 and identifying 81 the advertisement's associated profile
74. The next step inx oives comparing 82 the particular member's profile 79 with the
advertisement's pro file 74. The next step involves amending 83 the advertisement's
profile 74 to more c losely resemble the member's profile 79. The final step involves
storing 84 the amended profile 74 in the advertisement database 46.
In this way, by knoxving the profile 79 of a particular member, and by detecting
75 that that mcπ ii.er x icws a particular advertisement 73, it is possible to amend the
advertisement's iix. file 74 to more closely reflect the member's profile 79. As more
and more menu1 "i s view the advertisement, its profile can be increasingly honed to
accurately ref c . the geodemographic profile of those members. This is also useful
for targeting adx'criisements at non-member visitors, whose profiles are unknown,
since an advertisement can be displayed near an information unit whose profile is
known. Althoug π t nc above description relates to how an advertisements profile may
be amended to m .., c c losely reflect a members profile, the same method can be
applied to impi O N C the accuracy of an information unit's profile, by amending it to more closely rcfieα the profiles of members who view it. Alternatively, if a member's
profile is unknown, incomplete, or inaccurate, the same method can be used to amend
the member's profile to more accurately reflect the profiles of the advertisements and
information units xx hich the member views.
The abox e method therefore provides a way of displaying geodemographically
targeted advertisements on a website.
A second, embodiment of the present invention will now be described with
reference to Figures 13a to 16. This second embodiment focuses on a particular
implementation of the method of posing questions, receiving answers to those
questions and r. cci ving feedback on those questions and answers.
This sec >p._; embodiment is preferably implemented by means of a computer
system that opc .p.c. in the following xvay:
Step 1 : Λs shown in figure 13(a), the first step involves the drafting of a
question by an author. The author may be any person, including but not limited to a
natural person. ι representative or employee of any corporation or organisation or
government. '■■ ' c question drafted by the author will be written with a particular
addressee in mine. The addressee may be any person, including but not limited to a
natural person, a representative or employee of any corporation, organisation, or
government bouv.
Step 2: .s snowii in Figure 13(a), the question sent by the author and is
entered into the ;. steir.. In the preferred embodiment, the system includes an Internet
website hich . - accessible by the author from the author's computer. However, the
preferred embedment would also include alternative means for the author to enter to question into ti.e system, such as by e-mail, by facsimile, by ordinary post etc. These
latter methods . . forwarding the question to the system would be achieved by
appropriate dtn, ent ry means which could include automatic text retrieval and
interpretation methods, such as optical character recognition, parsing scripts and/or
human intei vci. don.
As SIIO 'I in Figure 15, the system of the preferred embodiment includes a
question data . . . ecoi d. fhc question database record of the preferred embodiment
includes lielu r r author information, question information, visitor feedback
information, x i: > 'υr statistic information and reviewer feedback information.
In this F.i si step the author enters author information into the question database
record, includmn m.c author name , author address , author e-mail address and selects
or de-selects a. _.„ιhoι name publication Hag to indicate whether the author wishes
his/her name u - nι Fushcd with the question, or whether the author wishes to remain
anonymous
Step - hi ihe pi efcrrcd embodiment the author also enters the question, the
suggested uddi c^see and nominates an appropriate category into which the question
falls. Prclen tne list ol categories at ;east include subject categories and
geographic cat . c nit may alternatively be divided in a number of different ways.
Preferably , the sur ject categories cover categories at least relating to international
issues, ledci al
Figure imgf000024_0001
crnmcnt issues, state government issues, environmental issues and
issues relating o itihties such as power, water and telecommunications. In the
preferred emn . . icia. the list of categories is expandable, allowing additional
categories to κ . c a . tl e need arises. Stcp 4: '• )nce the author has written the question and it has been entered into
the system tog._ . ah his/her author information, and once the author has selected a
category for i _ . _■ .. uc stion. the author information is stored in an indexed, secure
database, avai lable only to a site manager, and the question is electronically
transferred to the first available category reviewer, for the particular category. The
question then apnears on the xvork list of the category reviewer which is displayed by
the categoi y : . -. s computer, when the category reviewer logs on to the system.
In addition. \\ h , ι i ic uuesnon is transferred to the work list of the category reviewer a
brief e-mail message is sent to the e-mail address of the category reviewer, indicating
that the calegorx ι eview er has received a question.
Step 5 - I j.on receipt of the question, the category reviewer may do one or
more ol the fo. m.
a) edit an . , ι mι_ copy of the question;
b) attach cuie. .ion comments or question suggestions to the question;
c) appi ox e 'i .■c, c:t the question, whereupon:
d) the sys.cn . -elects the appropriate category master; and
e) iransm ' c original question and an editing copy of the question and any
attache. ... esiiυn comments or question suggestions to the system worklist of
the calecoi / master. Examples of typical messages shown in the worklist of
calegoi ' . -.
Figure imgf000025_0001
ers and the system worklist of category masters of the
prefcrr. ' . .bodunent arc shown in Figure 16.
Step < ) n rec eipt, the category master may do one or more of the
following: (a) further cad the editing copy of the question;
(b) attach I t . mer question comments or question suggestions to the question;
(c) approx e th question as an edited question or an unedited question; or
(d) reject the question.
Step 7 V I the category master approves the question as an edited question
the system :
(a) sends a • i fication message to the author by e-mail, or by the same means in
which t.. j . aestion was originally received; and
(b) releases die edited question for viewing on the Internet website together with
the aut n d: name (if the author activated the author name publication flag);
(c) sends t he edited question to the addressee together with a unique answer
passxx o: . The edited question may be sent by any conventional means
includi; . •<... not limited lo one or more of email, facsimile and ordinary post.
(d) if the auπ .or is a member, the system also:
(i) :..... ; l ie designated incentive for an approved edited question to the
mcmbei 's incentive account; and
(ii) me designated incentive for an approved edited question to the
. .. mi; c.-' s charily incentive account.
Step I : ' :' the category master approves the question as an unedited question,
the system w t .... perform the same steps as 7A, except that an unedited question
would be sent , the addressee and the incentive added to the member's incentive
account and ck mcenti ve account would be an unedited question incentive, rather
than an edi ic.. ....men incentive. In the preferred embodiment, the value of an unedited quesiion incentive would noπnally be greater than that of an edited question
incentke, si ne , i c author should be rewarded for drafting his/her question in an
appropriate lo ..,! i tiiout need for input from the category reviewers or the category
master.
Step 7C' 11 the category master rejected the question, the system:
(a) sends a i ejection notification message to the author by e-mail, or by the same
means , > m -1. the question was originally received. Preferably, the rejection
nou tic. message includes an invitation for an author to amend and
resubmi t the question;
(b) marks th e edited question and unedited question as an unavailable question,
being inaccessible on the Internet xvebsite by either members or visitors; and
(c) lf tiio a. >■ ' - a member, the system adds a rejected question incentive to the
emne . ' c. aivc account.
Also sh.'V n in figures 13(a) and 13(b) is the section of the system of the
present invention w inch allows for the receiving, processing, accepting and posting of
an answer on th e Internet xx ebsitc. Whilst this process may be implemented in a wide
variety of v. , - - ■ '- . efer-c.i embodiment is preferably implemented in accordance
with the fol lov . ...i led description:
Step 1 : As shown in Figure 13(a), the first step involves the drafting of an
answer by an addressee. The addressee may be any person, including but not limited
to a natural pei . .:. a representative or employee of any corporation or organisation or
men:
Step 2 d iown in figure 13( a ). the ansxver is sent by the addressee and is entered into the svstem together xvith the supplied answer password. In the preferred
embodiment, r sy stem i ncludes an Internet website which is accessible by the
addressee from me addi essce s computer. However, the preferred embodiment would
also include alternative means for the addressee to enter the answer into the system,
such as by emai l, by facsimile, by ordinary post etc. These latter methods of entering
the answer into die system xvould be achieved by appropriate data entry means which
could incl uc . m< >ma! ic text retrieval and interpretation methods, such as optical
character recogni tion, parsing scripts and/or human intervention.
Step 3: Once the ansxvcr and supplied answer password have been entered
into the system, die answer password supplied is compared with the correct answer
password for tin.
Figure imgf000028_0001
question.
Step 4. , :' the supplied ansxvcr password does not match the correct answer
password, then, c am.wer is sent back to the addressee with a new correct answer
password and .. password rejection message. The password rejection message
indicates to e ..cdressee that i f the addressee docs not supply the new correct answer
password xvith h is/her answer, then the system will not process the answer for
publication on mlc net w ebsite.
Ste -i F . i ir e supplied ansxx er passxvord matches the correct answer
password, the answ er is transmitted by the system to the category reviewer
(preferably, die _aicg,vy rex iewer review ing die answer is the same category reviewer
who revieweu ' . - initial qucstion)in the form of an answer database record. In the
preferred cmi >.. ..end the answer database record includes such information as the
answer, ado e: . . .ormaiun and question cross-referencing information such as a question numben Preferably, the ansxver database record further includes fields for
reviewer feedback information, visitor feedback information and visitor statistic
information
Step 5. Jncc the category rev iewer has received the answer in its answer
database rccoi d. lie or she may enter ansxvcr comments and/or answer suggestions in
the reviewer fee; 'back information field of the answer database record.
Step fi in the category reviewer has reviewed the answer, he or she
activates the an ci n, ocescmg flag in the answer database to indicate that the answer
has been proees .. . 1 he sys.em, then sends the processed answer database record to
the appropriate calegoi y master.
Step 7- Jp n receipt of the answer in its answer database record, the
category nu"c hen i cview s the answei . together with any answer comments or
answer sug cc .' , ■- • o ided bv the categoi y reviewer. The category master will then
either accepi ^jcπ the ansxv er pi ov ided by the addressee. In the preferred
embodiment. tl answer prox idcd will almost always be accepted, since the addressee
should be ailov ^d to answ er the question the way he/she/it chooses. However,
reviewing ι h \ ■ ensui .s not only that the correct addressee has provided the
answer bin .. . ' i e an - er docs not contain inappropriate (offensive, libellous
etc.) matei ial. , . , aoo dion. the category reviewer or category master may wish to
suggest that furtner questions be posed to clari fy issues not addressed by the answer.
Step 8Λ i f the answ er is rejected, the system will send the answer back to the
addressee Ό _ ι, n an cnsw ci rejection message. This answer rejection message
will prefer.,! _ omm .ms on the ι earυns for rejection by the category master. Step SB : I f the answer is accepted, the system:
(a) marks t! c answ er as an available answer and releases the answer for viewing
on the Internet website;
(b) sends an answ er acceptance message to both the addressee and the relevant
category reviewer.
Turning now to Figures 14(a) and 14(b), there is shown a flow diagram,
illustrating d e ..n.etionalitv of the system which facilitates the access of, and input
from, visitors to n .e Internet website, in accordance with the following steps:
Step i : i n the preferred embodiment, a visitor access the Internet website
using the visitor's computer and views the opening page. Preferably the opening page
at least includes site rule information, headlines for the top ten questions and incentive
information.
The x'isuo may view questions and information on the Internet website by
entering Ihrougn the members entry or the visitors entry. To enter through the
members entry, the visitor must be a member and opportunity is given to become a
member by die \ isi tor filling out a membership entry form.
When l! ; v isitor becomes a member, he/she is given a member password
which he/she ein i s or. the opening page each time he/she visits the Internet website.
If the v isitor enters the system through the members entry, then incentive
points are adder, lo that members incentive account when the member:
(a) makes cwn incr.is about a question; and/or
(b) enters a r, ing f r a question.
If the vie: ιr emers x'ia the visitor entry, then any incentive points earned are added to the non-member incentive account.
Step 2: Once ihe visitor has entered the system, either through the visitor's
entry or the inc. , , .ei 's entr_\ , the system displays the categories in which questions
have been ad. i . adablc. Preferably, the system also includes means for the visitor
to enter a quest ion number, if the visitor already knows the question number of the
question which they are interested in.
Step 3A- I f the visitor enters the question number, then the system displays
the question .oc . . ,eι with a -visitor question feedback entry screen. In the preferred
embodiment, t. . ism r question feedback entry screen allows the visitor to provide
visitor feedbac. ni formation in the form of either a visitor comment and/or a visitor
rating. Such v isit " comments will preferably be suggestions for improvement to the
question or correciions additions to the question.
In d ie p. i e .. emrn dim-cut, the visitor rating would preferably be a rating on
the impoi tan. ■_ ,. . αestu ... 1 his may take the form of a simple two-button system
in which the vi ,s r may indicate "Yes: they do want an answer to the question" or
"No: they don't cu e about die question".
In the i . en en embodiment, if an answer has already been provided to a
question i , ,, . ,, L ,, addressee, then that answer would be displayed in close
proximity to :.. , . quc .ion feedback entry screen on or next to a visitor answer
feedback entry -'-i cen. Preferably, the visitor answer feedback entry screen would
include means c , a x isitor to enter visitor ansxvcr comments and/or visitor answer
ratings. -mci. isiuv- answer comments would preferably provide a visitor's
assessment . . , - > er ( ovielcd by the addressee. Similarly, the visitor answer rating would
Figure imgf000032_0001
idc a rating of the ansxvcr provided by the addressee. This means for
entering the visit or answer rating could also be a simple two-button system such as
"Yes: 1 am s.,d., , . w it n the answer" or "No: I am not satisfied with the answer".
Step 3b , ; me visile r did not select a particular question number, but selected
a particular category, the system xvould display the appropriate question and answer
display screen , .,r the particular category selected by the visitor. In the preferred
embodiment. d ,c question and answer display screen would preferably include a
plurality o i . a . ,ι. . logon , er with any associated answers that have been provided
by the addressees, i n addition, the question and answer display screen of the preferred
embodiment wii! also include advertisements xvhich are appropriate to the category.
Step 4. When the x isitor selects a particular question the system displays the
question, togelli ■ with a visitor question feedback entry screen and (if provided) the
corresponein , . . . . tugc. tor ith its visitor answ er feedback entry screen. The
visitor then <_ mc i si tor feedback informalion as discussed in Step 3A above.
Step When the visitor has finished entering his/her visitor feedback
informalion. ι'oι a pai ticular question and/or answer, the system provides links which
allow the ιs, mr • > \ iew other questions in the same or other categories or exit the
syste .
Step o: , n mc preferred embodiment, if a visitor has provided a visitor
question comme.il in respect of particular question, the visitor question comment is
sent to the catcc • _. rev iew er or category master in charge of the question. The
category rcviev , o tnc category master may choose to amend the question in light
of the vis", i . , , . , comment prov ided by the x isitor and/or reject the original question and dr a new question in light of the visitor question comment provided by
the visitor ! n such a situation, the nexv question replaces the original question and is
made an av ai hf, v. eircstion which is accessible to all subsequent visitors on the
Internet website
Step 7: I f v isitor feedback information in the form of either a visitor
question commenr v isitor question rating, visitor answer comment or visitor answer
rating has been m ovielcd by a visitor, then incentive points will be added to the
members uievii, account and the member's nominated charity incentive account (if
the visitor r a c , c > or it the non-member incentive account (if the visitor is not a
member).
Step S: I 1' die visi tor lias piovidcd a visitor question rating or a visitor
answer rating the system preferably updates the displayed visitor feedback information
about the e.n e.- . m answ er. In the preferred embodiment the displayed visitor
feedback , ιi\ . ■ c: mes one or nioi e of a total visitor number record,
cumulative v ism s rating record, total visitors entering a rating record and an average
visitor ralimc rcc. n
In ti .e prkcrrcei embodiment of the system of the present invention, incentive
means ai c - , v el. el U giv e question authors, visitors, category reviewers and
category m, ι mx e. ooi
Figure imgf000033_0001
hιι d numerous means for redeeming such
incentke points ... e av ailable, the inventors envisage at least the following means of
redeeming liiceπ,; e points.
(a) The firs! means for redeeming incentive points will be in the form of shares
and/or an en p ■ ,o ?h. cs In the first public share offer of the system. In this redemption, tnc o wner of the incentive points xvould receive a percentage of shares in
proportion to the amount of incentive points they have accumulated in relation to the
total inccnt iv . o n is awarded betw een the date of inception of the system and the date
of the first , nb k - fie . In the preferred embodiment, the individual would receive
90% of any such shares and their nominated charity would receive 10% of any such
shares
(b) In addition, incentive points xvhich have been earned by visitors who are not
members w < . ' . . • , _ r; ;-,ly he accumulated in a non-member incentive account and the
shares oxxr ., . > u m-n . smbcr incentive account would preferably be applied to
such charities as v oieei upon by members and visitors during a specified voting period.
(c) Further means of redeeming incentive points, in the preferred embodiment,
would be in the form o f payments based on a proportion of the advertising revenue
generated ' ; - ;-,_. .pace being offered on the Internet website in close
proximity it, ; ,, . .r wi , er inmrmalion units in categories which are most closely
related to the proc uci serv ice t.cing advertised.
(d) In the pn_ ι cri ed embodiment, 1 5% of the advertising revenue would preferably
be distribute. i to mempcrs. based on the number of incentive points they have in
relation to • c s,ι, . points, in addition, 3% of the advertising revenue would
also be paiu , . a _d ci .. cities.
(e) Simi larly , i ncentive points earned by visitors who are not members, would be
accumulated i n a m i. , -member incentive account, and a proportion of the advertising
revenue xvw nd ■ app ucd to such charities as may be decided by the voting of
members a' d n . v. •. sc v oting period. (f) Incentive points earned by category reviewers and category masters would
preferably Iv determined by the number of visitors reading and providing a visitor
comment or \ is: , - rating on the questions which the category reviewer or category
master has processed 'approved.
(g) In the preferred embodiment, the system includes advertising management
means which, controls the display and/or billing of advertisements in the advertising
space located in close proximity to questions of relevance to the goods/services being
advertised.
In the prci ci ce! embodiment, the cost of the advertising space to the advertiser
will be in prυpoπi .m to the number of visitors which visit and view the question which
is in close proximitv to the advertising space being hired.
Prele: abr, . die advci using management means also includes means for relating
the advcπis m _ , ., the particular categories and/or questions which are most
suitable to d _■ go - - crviccs being advertised. Such suitability is preferably based on
the perceiv e., er , ,.>craphιc Jiaractei istics oi~ at least the visitors most likely to be
interested in a pa1 iicuiar question.
More pre ferably , die advertising management means takes into account
demograpm - fac being one or more of the perceived or actual demographics of
the:
Figure imgf000035_0001
b) product e1 - • rvicc being advertised;
c) quest, on ι >. , _a.es in close proximity lo the advertising space in question; and d) visitor inteicsted in the particular question or issues in close proximity to the
advertising spaces in question;
and displays the advertisement accordingly.
In on. en od uncut, the advertising management means would employ a
plurality of mmt pncns'onal demographic matrix (MDDM) maps. Preferably, the
advertising inana cement means would at least include a MDDM map for each of the:
a) adxei dscmc'd:
b) product o: erx ice being advertised;
c) page t .. .n ihe question or issues is displayed); and
d) visiu .
Even
Figure imgf000036_0001
preferably, the advertising management means takes the
demographic (acres into account in a weighted manner. That is, one type of
demographi I.IC - may have more significance in relation to the product or service
being a v ei e. ....louk iheicfore be given a high demographic weighting and
vice-versa i as, , ,ρi, :c : ictt rs ol lesser significance.
In on. emoceiiment. the advertising management means would build up a
demographi. p'ofn . oi a paiiicular member by recording his/her activities on the site
(illustrated ii, >w er portions of How charts 14(a) and 14(b)). The advertising
managemci, n.c. . ' nl ...so nuild up a similar profile for non-member visitors to
particular p.,. cs crck nuneimg up a demographic profile of that particular page.
By analysni-. the ..smograpliic profile of the visitor, the page, the product/service and
the advertiscmen . mc acrcrrsing management means is able to serve up to the visitor
an adverdsc. :c,v rcii :hcy arc most likely to be interested in. In one simple embodiment of the MDDM maps, the dimensions could include
such factors such a ;
a) age:
b) coma -y o '..gin;
c) interests.
The x'isiior s MDMM map xvould include weighting factors indicating the
degree or rcF- , since k ihe particukir category. For example, if visitor A is a 35 year
old male Austral:- ". who is interested in golf, he xvould have an MDMM map which
included hL . ..> ...mr.gs in the sections of those dimensions which corresponded to
his personal aeians ane! interests.
The product's DMM map xvould include similar xveighting factors. If product
A was a set of go:.' clubs, then the golf club section of the interests dimension would
have a high w cig1 ing. When the visitor's MDMM map is compared with (or perhaps
multiplied :■ a. , roduci". MIJMM map, ihe result xvould be a high compatibility
rating ana tnc ad . : dscmeni management means xvould serve up an advertisement for
product A it) visi, ">r A.
Sinn i, - con , ,_ni ; apply to the MDMM maps of the advertisement itself, and the
page on the w e. ι e.
Pre.e.. a . taking site account the MDMM maps of members who visit a
particular pace r. 1 about whom the system has more detailed information), the
advertisement management means xxould make similar assumptions about non-
member vi.-'r.rs isit particular pages, and serve up advertisements normally
appropriate to menbers who visit that page, on the assumption that the visitors who are interested in ihe particular topic have a similar demographic profile to the
members who are i nterested in that topic.
Preferably, die advertising management means will have the capacity to select
the most any • oor n c advertisement to be displayed for the particular:
a) visit . : oi
b) quesiion or issue at hand (or page).
In the prcfcrrcel embodiment, the Internet ebsite which allows visitors to
access the _._, stem wi l l preferably have an opening page which includes at least site
rule inform, on. -cniix e information and the headlines for the top ten questions.
f n i c |- _ erred embodiment, the site rule information includes such
information as:
(a) System pen n ies which at least include:
(i ) th; ; the system will not publish author information if the author
I c , to re >ai ' anonymous; and
( , r h tcsnct a eb site will not include advertisements or links that are
fouuti to have or allow links to pornographic websites.
(b) The etiquett e o f good questioning;
(i) The /stem w ill not approve slanderous questions such as "When did you stop
b e - ,. o i fe1?",
(ii) _ . I . . ,c ,tι . stiould ic cicar and concise;
(iii) The i . -tier r . mid be less than one A4 page;
(iv) Profanely , to be avoided in both questions and answers. In alternative embodiments, the present invention is intended to encompass
similar methods, mechanisms and codes which perform similar tasks in relation to
statements, rather than questions. In such an embodiment, the present invention
would serve as an electronic forum in which authors could raise issues in the form of
issue statements. Such issues could have a particular person in mind who can or
should address that issue (an issue addressor). Alternatively, the author may not have
a particular issue addressor in mind but is seeking support for the issue from the
visitors to the internet web site, which they provide in the form of visitor feedback
information. Alternative embodiments are also envisaged.
Although the invention has been described with reference to specific examples,
it will be appreciated by those skilled in the art that the invention may be embodied in
many other forms.

Claims

CLAIMS:
1. A method of receiving and displaying an information unit on a website and
receiving and displaying information unit feedback on said website, said method
including the steps of:
(a) receiving said information unit from an information unit entry device;
(b) displaying said information unit on said web site;
(c) receiving said information unit feedback from a feedback entry device; and
(d) displaying at least part of said feedback on said website.
2. A method according to claim 1 wherein said step of receiving said information
unit from an information unit entry device includes the step of reviewing the received
information unit and either:
(i) accepting said information unit; or
(ii) rejecting said information unit.
3. A method according to claim 2 wherein said information unit has a
corresponding author and a corresponding reviewer, and wherein the step of accepting
said information unit includes the additional steps of:
(a) allocating an incentive to said author; and
(b) allocating an incentive to said reviewer.
4. A method according to claim 2 wherein said information unit has a
corresponding author and a corresponding reviewer, and wherein the step of rejecting
said information unit includes the additional steps of:
(a) forwarding a rejection message to said author; and
(b) allocating an incentive to said reviewer.
5. A method according to any one of the preceding claims wherein said
information unit is one or more of:
(i) a question;
(ii) an answer; or
(iii) a news item.
6. A method according to claim 5 wherein said information unit is a question
having a corresponding addressee and wherein said step of displaying said information
unit on said web site includes the steps of:
(a) displaying said question on said web site; and
(b) forwarding said question to said addressee.
7. A method according to claim 5 wherein said information unit is a news item
having a corresponding set of potential media contacts and wherein said step of
displaying said information unit on said web site includes the steps of:
(a) displaying said news item on said web site; and
(b) forwarding said news item to said contacts.
8. A method according to claim 7 wherein said media contacts include one or
more of:
(i) a television broadcaster;
(ii) a printed media publisher; or
(iii) a radio broadcaster.
9. A method according to any one of the preceding claims wherein said
information unit is one or more of:
(i) an issue statement; or (ii) an issue response.
10. A method according to any one of the preceding claims wherein said website
includes a plurality of web pages, and wherein said step of displaying at least part of
said feedback on said web site includes the step of displaying said feedback one of:
(i) on the same web page as said information unit;
(ii) near said information unit; or
(iii) linked to said information unit.
11. A method according to any one of the preceding claims wherein said step of
receiving said information unit includes the additional steps of:
(a) receiving a set of information units;
(b) generating a set of information unit profiles;
(c) associating each of said units with one of said profiles; and
(d) storing said units and their associated profiles in an information unit database.
12. A method according to claim 11 wherein said web site is in communication
with an advertisement database storing a set of advertisements each having an
associated advertisement profile and wherein said method includes the steps of:
(a) searching said information unit database;
(b) identifying said information unit's associated profile;
(c) searching said advertisement database;
(d) identifying a selected advertisement having an associated profile which most
closely matches said information unit profile; and
(e) displaying said selected advertisement on said web site.
13. A method according to claim 12 wherein said step of searching said
advertisement database is preceded by the step of:
(a) receiving a set of advertisements;
(b) generating a set of advertisement profiles;
(c) associating each of said advertisements with one of said profiles; and
(d) storing said advertisements and their associated profiles in an advertisement
database.
14. A method according to claim 12 or claim 13 wherein said website includes a
plurality of web pages, and wherein said step of displaying said selected advertisement
on said web site includes the step of displaying said advertisement one of:
(i) on the same web page as said information unit;
(ii) near said information unit; or
(iii) linked to said information unit.
15. A method according to claim 14 wherein said method further includes the steps
of:
(a) receiving member identification information from a member via said feedback
entry device;
(b) receiving a member profile from said feedback entry device;
(c) associating said member identification information with said member profile;
and
(d) storing said member identification information and its associated profile in a
member database.
16. A method according to claim 15 wherein said step of displaying said selected
advertisement on said web site is followed by the additional steps of:
(a) detecting a particular member viewing said selected advertisement, said
particular member having particular member identification information;
(b) searching said member database;
(c) identifying said particular member identification information's associated
profile;
(d) searching said advertisement database;
(e) identifying said selected advertisement's associated profile; and
(f) comparing said particular member profile with said selected advertisement
profile.
17. A method according to claim 16 wherein said step of comparing said particular
member profile with said selected advertisement profile is followed by the additional
steps of:
(g) amending said selected advertisement profile to more closely resemble said
particular member profile; and
(h) storing said selected advertisement's amended associated profile in said
advertisement database.
18. A method according to claim 16 wherein said step of comparing said particular
member profile with said selected advertisement profile is followed by the additional
steps of:
(g) amending said particular member profile to more closely resemble said
selected advertisement profile; and (h) storing said particular member identification information's amended associated
profile in said member database.
19. A method of displaying geodemographically targeted advertisements on a web
site, said web site in communication with:
an information unit database storing a set of information units each having an
associated information unit profile; and
an advertisement database storing a set of advertisements each having an
associated advertisement profile;
and wherein said method includes the steps of:
(a) searching said information unit database;
(b) identifying a particular information unit and its associated profile;
(c) searching said advertisement database;
(d) identifying a selected advertisement having an associated profile which most
closely matches said particular information unit's profile; and
(e) displaying said selected advertisement on said web site.
20. A method according to claim 19 wherein said website includes a plurality of
web pages, and wherein said step of displaying said selected advertisement on said
web site includes the step of displaying said advertisement one of:
(i) on the same web page as said particular information unit;
(ii) near said particular information unit; or
(iii) linked to said particular information unit.
21. A method according to claim 19 or claim 20 wherein said method further
includes the steps of: (a) receiving member identification information from a member via a feedback
entry device;
(b) receiving a member profile from said feedback entry device;
(c) associating said member identification information with said member profile;
and
(d) storing said member identification information and its associated profile in a
member database.
22. A method according to claim 21 wherein said step of displaying said selected
advertisement on said web site is followed by the additional steps of:
(a) detecting a particular member viewing said selected advertisement, said
particular member having particular member identification information;
(b) searching said member database and identifying said particular member
identification information's associated profile;
(c) searching said advertisement database and identifying said selected
advertisement's associated profile; and
(d) comparing said particular member's profile with said selected advertisement's
profile.
23. A method according to claim 22 wherein said step of comparing said particular
member profile with said selected advertisement profile is followed by the additional
steps of:
(g) amending said selected advertisement profile to more closely resemble said
particular member profile; and (h) storing said selected advertisement's amended associated profile in said advertisement database.
24. A method according to claim 22 wherein said step of comparing said particular
member profile with said selected advertisement profile is followed by the additional
steps of:
(g) amending said particular member profile to more closely resemble said
selected advertisement profile; and
(h) storing said particular member identification information's amended associated
profile in said member database.
25. A method according to any one of claims 19 to 24 wherein said step of
searching said information unit database is preceded by the steps of:
(a) receiving a set of information units;
(b) generating a set of information unit profiles;
(c) associating each of said units with one of said profiles; and
(d) storing said units and their associated profiles in said information unit
database.
26. A method according to any one of claims 19 to 25 wherein said step of
searching said advertisement database is preceded by the steps of:
(a) receiving a set of advertisements;
(b) generating a set of advertisement profiles;
(c) associating each of said advertisements with one of said profiles; and
(d) storing said advertisements and their associated profiles in said advertisement
database.
27. An internet web site which performs the method as claimed in any one of
claims 1 to 26.
28. A computer program which performs the method as claimed in any one of
claims 1 to 26.
29. A data carrier which stores a computer program which performs the method as
claimed in any one of claims 1 to 26.
30. A method of receiving and displaying an information unit on a website and
receiving and displaying information unit feedback on said website substantially as
herein described with reference to the accompanying drawings.
31. A method of displaying geodemographically targeted advertisements on a web
site substantially as herein described with reference to the accompanying drawings.
32. A computer implemented method for the posing and answering of questions
including the steps of:
(a) receiving a question and suggested addressee information from a question
author via a question entry device;
(b) soliciting an answer to said question from an addressee; and
(c) displaying said question on an internet web site which is accessible by a
plurality of visitors.
33. A method according to claim 32 further including the additional steps of:
(a) receiving an answer to said question from said addressee; and
(b) displaying said answer on said host computer.
34. A method according to either claim 32 or claim 33 further including the
additional steps of (a) receiving visitor feedback information about one or more of:
(i) said question; or
(ii) said answer;
from a visitor feedback entry computer; and
(b) displaying at least part of said visitor feedback information as displayed
feedback information on the host computer.
35. A system for the posing and answering of questions including:
(a) a question entry device which receives a question and suggested addressee
information from a question author;
(b) an answer solicitor which solicits an answer to said question from an
addressee; and
(c) a website which is accessible by a plurality of visitors and which displays said
question.
36. A system according to claim 35 further including an answer receiver which
receives an answer to said question from said addressee; and displays said answer on
said host computer.
37. A system according to either claim 35 or claim 36 further including:
(a) a visitor feedback entry computer which receives visitor feedback information
about one or more of:
(i) said question; or
(ii) said answer
and wherein said host computer displays at least part of said visitor feedback
information as displayed feedback information.
38. A software program for the posing and answering of questions including:
(a) a question entry program which receives a question and suggested addressee
information from a question author ;
(b) an answer soliciting program which solicits an answer to said question from an
addressee; and
(c) a host program which is accessible by a plurality of visitors and which displays
said question.
39. A system according to claim 38 further including an answer receiving program
which receives an answer to said question from said addressee and displays said
answer via said host program.
40. A system according to either claim 38 or claim 39 further including:
(a) a visitor feedback entry program which receives visitor feedback information
about one or more of:
(i) said question; or
(ii) said answer
and wherein said host program displays at least part of said visitor feedback
information as displayed feedback information
41. A method of posing questions of public interest to accountable persons
including the steps of:
(a) displaying a question addressed to said accountable person on an Internet
website;
(b) receiving feedback on the degree of public interest in said question from a
plurality of visitors to said website; (c) calculating an interest value of said question by comparing at least one
importance factor to a predetermined set of importance criteria; and
(d) displaying the interest value of said question on said website.
42. A method according to claim 41 further including the steps of:
(a) displaying at least one answer on said website, said answer corresponding to
said question and being received from said accountable person ;
(b) receiving feedback on the adequacy of said answer from said visitors to said
website; and
(c) calculating an adequacy value of said answer by comparing at least one
adequacy factor to a predetermined set of adequacy criteria.
43. An electronic forum for the posing and answering of questions of public
interest said electronic forum including a question database including a plurality of
question records, each question record including:
(i) a question posed by a question author;
(ii) question addressee information; and
(iii) importance information provided by a plurality of visitors.
44. An electronic forum as claimed in claim 43 further including an answer
database including a plurality of answer records corresponding to the plurality of
question records, each answer record including:
(a) an answer flag indicating whether the question has been answered or not;
(b) an answer provided by said question addressee; and
(c) adequacy information provided by a plurality of visitors.
45. A method of managing the display of advertisements on a website including
the steps of:
(a) receiving a plurality of advertisements;
(b) determining an advertisement demographic profile corresponding to each of
said advertisements;
(c) receiving website content;
(d) determining a content demographic profile corresponding to said website
content;
(e) comparing said content demographic profile with each of said advertisement
demographic profiles;
(f) identifying a selected advertisement whose advertisement demographic profile
most closely matches said content demographic profile; and
(g) displaying said selected advertisement on said web site in close proximity to
said website content.
46. A method according to claim 45 wherein said content and advertisement
demographic profiles are each stored so as to facilitate the creation of a multi¬
dimensional demographic matrix (MDDM) map.
47. A method according to claim 46 wherein said advertisement demographic
profiles include MDDM maps corresponding to one or more of:
(a) the advertisement itself;
(b) the product or service being advertised;
(c) the profiles of visitors to whom the advertisement or product is likely to appeal.
48. A method according to claim 46 or claim 47 wherein said content demographic
profiles include MDDM maps corresponding to one or more of:
(a) a particular page of said website; and
(b) a likely visitor to said page.
49. A method according to any one of the precedign claims wherein said profiles
include demographic factors corresponding to one or more of:
(a) nationality information;
(b) age infoπriation;
(c) occupation information;
(d) education information;
(e) residence information;
(f) disposable income information;
(g) marital status information;
(h) number of dependants information;
(i) hobby information; and
(j) drivers licence information.
50. A computer implemented method for the gathering and distributing of news
information including the steps of:
(a) receiving an information unit from an information unit author via an
infonnation unit entry device; and
(b) displaying said information unit on an internet web site.
51. A method according to claim 50 wherein further including the additional steps
of:
(a) receiving visitor feedback information about said information unit from a
visitor feedback entry computer; and
(b) displaying at least part of the visitor feedback information as displayed
feedback information on said web site.
52. A method according to any one of claims 1 to 25 wherein said website is in
communication with a member database storing a member profile corresponding to
each member, and wherein the step of identifying a selected advertisement and
displaying said advertisement on said website includes the steps of:
(a) detecting a particular member viewing said website;
(b) searching said member database and identifying said particular member's
corresponding profile;
(c) searching said advertisement database and identifying a selected advertisement
having an associated profile which most closely matches said member's profile; and
(d) displaying said selected advertisement on said web site.
53. A method according to claim 52 wherein said member database is a pseudo
member database storing a pseudo member profile corresponding to each pseudo
member.
54. A method according to claim 53 wherein said pseudo member profile is
generated using the steps of:
(a) assigning a generic profile to said pseudo member profile;
(b) detecting said pseudo member viewing a particular information unit; (c) searching said information unit database and identifying said particular
information unit's associated profile;
(d) comparing said pseudo member's profile with said particular information
unit's profile;
(e) amending said pseudo member's profile to more closely resemble said
particular information unit's profile; and
(f) storing said pseudo member's amended profile in said pseudo member
database.
55. A method according to claim 53 wherein said pseudo member profile is
generated using the steps of:
(a) assigning a generic profile to said pseudo member profile;
(b) detecting said pseudo member viewing a particular advertisement;
(c) searching said advertisementdatabase and identifying said particular
advertisement's associated profile;
(d) comparing said pseudo member's profile with said particular advertisement's
profile;
(e) amending said pseudo member's profile to more closely resemble said
particular advertisement's profile; and
(f) storing said pseudo member's amended profile in said pseudo member
database.
56. A method according to either one of claims 54 or 55 wherein said pseudo
member's profile is incrementally amended as said pseudo member views additional
information units and advertisements.
57. A method according to claim 6 wherein said step of forwarding said question
to said addressee is repeated when predetermined criteria are met.
58. A method according to claim 57 wherein said predetermined criteria include:
(a) time criteria; and
(b) feedback level criteria.
59. A method according to any one of the preceding claims wherein the step of
receiving said information unit feedback from said feedback entry device includes:
(a) receiving an update indication which indicates whether the feedback provider
wishes to receive an update on the status of the information unit.
60. A method according to claim 59 wherein said update includes:
(a) an indication that a particular question has been answered;
(b) a copy of an answer received for a particular question; or
(c) further new items related to a particular news item.
61. A method according to any one of the preceding claims wherein said
information units are questions and wherein said questions are stored in question
records in a question database, each question record including:
(i) a question posed by a question author;
(ii) question addressee information;
(iii) an answer flag indicating whether the question has been answered or
not; and
(iii) importance information provided by a plurality of visitors. (b) an answer provided by said question addressee; and
(c) adequacy information provided by a plurality of visitors.
63. A method according to any one of the preceding claims wherein said website is
in communication with a member database storing a plurality of member records, each
member record including an answer flag corresponding to a particular question
indicating that the member wishes to be advised when the particular question has been
answered.
PCT/AU2000/001206 1999-09-30 2000-10-03 Method of displaying information units, feedback and advertisements on a website WO2001024062A1 (en)

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Applications Claiming Priority (2)

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AUPQ3205 1999-09-30

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