WO2000033163A3 - Advertisement auction system - Google Patents

Advertisement auction system Download PDF

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Publication number
WO2000033163A3
WO2000033163A3 PCT/US1999/028629 US9928629W WO0033163A3 WO 2000033163 A3 WO2000033163 A3 WO 2000033163A3 US 9928629 W US9928629 W US 9928629W WO 0033163 A3 WO0033163 A3 WO 0033163A3
Authority
WO
WIPO (PCT)
Prior art keywords
opportunity
advertisement
advertisers
consumer
advertisements
Prior art date
Application number
PCT/US1999/028629
Other languages
French (fr)
Other versions
WO2000033163A2 (en
WO2000033163B1 (en
Inventor
Charles A Eldering
Original Assignee
Telecom Partners Ltd
Charles A Eldering
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US09/204,888 external-priority patent/US7150030B1/en
Priority claimed from US09/268,520 external-priority patent/US6324519B1/en
Application filed by Telecom Partners Ltd, Charles A Eldering filed Critical Telecom Partners Ltd
Priority to CA002353384A priority Critical patent/CA2353384A1/en
Priority to AU20386/00A priority patent/AU2038600A/en
Publication of WO2000033163A2 publication Critical patent/WO2000033163A2/en
Publication of WO2000033163A3 publication Critical patent/WO2000033163A3/en
Publication of WO2000033163B1 publication Critical patent/WO2000033163B1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

An advertisement auction system is presented in which content/opportunity providers (160) announce to advertisers (144) that they have an opportunity to present an advertisement to a consumer (100). The advertiser (144) transmits ad characterization information which is correlated with the consumer profile. Based on the results of the correlation, the advertisers (144) place bids for the advertisement opportunity. Upon acceptance of a bid the advertisement is delivered to the consumer (100). The system can be applied to a variety of media including Internet advertisements, advertisements delivered over cable television systems, and printed materials such as magazines and periodicals. The system allows consumers (100) to receive more targeted advertisements which match their lifestyle and interests, insures advertisers (144) that their ads will be received by the appropriate audience, and allows the content/opportunity provider (160) the ability to maximize revenue for the advertising opportunity.
PCT/US1999/028629 1998-12-03 1999-12-02 Advertisement auction system WO2000033163A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
CA002353384A CA2353384A1 (en) 1998-12-03 1999-12-02 Advertisement auction system
AU20386/00A AU2038600A (en) 1998-12-03 1999-12-02 Advertisement auction system

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US09/204,888 US7150030B1 (en) 1998-12-03 1998-12-03 Subscriber characterization system
US09/204,888 1998-12-03
US09/268,520 1999-03-12
US09/268,520 US6324519B1 (en) 1999-03-12 1999-03-12 Advertisement auction system

Publications (3)

Publication Number Publication Date
WO2000033163A2 WO2000033163A2 (en) 2000-06-08
WO2000033163A3 true WO2000033163A3 (en) 2000-10-05
WO2000033163B1 WO2000033163B1 (en) 2000-11-09

Family

ID=26899878

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1999/028629 WO2000033163A2 (en) 1998-12-03 1999-12-02 Advertisement auction system

Country Status (3)

Country Link
AU (1) AU2038600A (en)
CA (1) CA2353384A1 (en)
WO (1) WO2000033163A2 (en)

Families Citing this family (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993245B1 (en) 1999-11-18 2006-01-31 Vulcan Patents Llc Iterative, maximally probable, batch-mode commercial detection for audiovisual content
US6968565B1 (en) 2000-02-25 2005-11-22 Vulcan Patents Llc Detection of content display observers with prevention of unauthorized access to identification signal
US20020062481A1 (en) 2000-02-25 2002-05-23 Malcolm Slaney Method and system for selecting advertisements
US8910199B2 (en) 2000-02-25 2014-12-09 Interval Licensing Llc Targeted television content display
KR20000054660A (en) * 2000-06-16 2000-09-05 원철심 auction system and method for advertisement column on the internet
KR20020010220A (en) * 2000-07-27 2002-02-04 송지용 Auction regulation of Advertisement in Internet site
DE10039130A1 (en) * 2000-08-10 2002-02-21 Deutsche Telekom Ag Auctioning of ranks
KR20000072460A (en) * 2000-09-05 2000-12-05 천정곤 The auction system for sites of inserting advertisement through the internet
US7870053B1 (en) 2000-09-26 2011-01-11 International Business Machines Corporation Apparatus and methods for auctioning time and desktop space to product and service suppliers
US20020055876A1 (en) * 2000-11-07 2002-05-09 Thilo Gabler Method and apparatus for interactive advertising using user responses
US20020077891A1 (en) * 2000-12-15 2002-06-20 Castle Daniel C. Method and apparatus to maximize advertising revenue
JP2002312634A (en) * 2001-04-16 2002-10-25 Sony Corp Method and system for auctioning commercial message frame of broadcasting contents, and method and system for automatically sending broadcasting contents out
KR20030000036A (en) * 2001-06-22 2003-01-06 유종연 Inverse Advertisement Auction Service Using Autonomic Goods Advertisement and Free goods
EP1274026A1 (en) * 2001-07-06 2003-01-08 Stichting Mathematisch Centrum Method and system for automated marketing of attention area content
US20030115597A1 (en) * 2001-12-14 2003-06-19 Koninklijke Philips Electronics N.V. Micro-auction on television for the selection of commercials
US8831987B2 (en) 2006-12-19 2014-09-09 The Rubicon Project Managing bids in a real-time auction for advertisements
WO2008077078A1 (en) 2006-12-19 2008-06-26 Fox Interactive Media, Inc. Auction for each individual ad impression
US8554683B2 (en) 2006-12-19 2013-10-08 Fox Audience Network, Inc. Content security for real-time bidding
RU2015103111A (en) 2009-03-04 2015-08-20 Моэйсис Глоубал Инк. PURPOSE OF CELLS IN SYSTEMS OF PROVISION OF INFORMATION ON THE BASIS OF SELECTION OF LOCATION
US10475064B2 (en) 2014-04-04 2019-11-12 Moasis Global Corporation System and method for optimizing the presentation and delivery of content
WO2017132087A1 (en) 2016-01-25 2017-08-03 nToggle, Inc. Platform for programmatic advertising
WO2020014712A1 (en) 2018-07-13 2020-01-16 Pubwise, LLLP Digital advertising platform with demand path optimization

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US5752238A (en) * 1994-11-03 1998-05-12 Intel Corporation Consumer-driven electronic information pricing mechanism
WO1998034189A1 (en) * 1997-01-22 1998-08-06 Flycast Communications Corp. Internet advertising system
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5752238A (en) * 1994-11-03 1998-05-12 Intel Corporation Consumer-driven electronic information pricing mechanism
US5740549A (en) * 1995-06-12 1998-04-14 Pointcast, Inc. Information and advertising distribution system and method
US5794210A (en) * 1995-12-11 1998-08-11 Cybergold, Inc. Attention brokerage
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
WO1998034189A1 (en) * 1997-01-22 1998-08-06 Flycast Communications Corp. Internet advertising system
US5974398A (en) * 1997-04-11 1999-10-26 At&T Corp. Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services

Also Published As

Publication number Publication date
WO2000033163A2 (en) 2000-06-08
CA2353384A1 (en) 2000-06-08
WO2000033163B1 (en) 2000-11-09
AU2038600A (en) 2000-06-19

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