WO1997041673A3 - Computer network and method for determining user behaviour - Google Patents

Computer network and method for determining user behaviour Download PDF

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Publication number
WO1997041673A3
WO1997041673A3 PCT/US1997/006767 US9706767W WO9741673A3 WO 1997041673 A3 WO1997041673 A3 WO 1997041673A3 US 9706767 W US9706767 W US 9706767W WO 9741673 A3 WO9741673 A3 WO 9741673A3
Authority
WO
WIPO (PCT)
Prior art keywords
viewing
users
profile
user
psychographic
Prior art date
Application number
PCT/US1997/006767
Other languages
French (fr)
Other versions
WO1997041673A2 (en
Inventor
Thomas A Gerace
Original Assignee
Freedom Of Information Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=24545611&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO1997041673(A3) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Freedom Of Information Inc filed Critical Freedom Of Information Inc
Priority to CA002252568A priority Critical patent/CA2252568C/en
Priority to AT97922404T priority patent/ATE298484T1/en
Priority to EP97922404A priority patent/EP0895685B1/en
Priority to DE69733606T priority patent/DE69733606T2/en
Priority to IL12672097A priority patent/IL126720A0/en
Publication of WO1997041673A2 publication Critical patent/WO1997041673A2/en
Publication of WO1997041673A3 publication Critical patent/WO1997041673A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L12/00—Data switching networks
    • H04L12/02—Details
    • H04L12/16—Arrangements for providing special services to substations
    • H04L12/18—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast
    • H04L12/1859—Arrangements for providing special services to substations for broadcast or conference, e.g. multicast adapted to provide push services, e.g. data channels
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/40—Network security protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Abstract

Computer network method and apparatus provides targeting of appropriate audience based on psychographic or behavioral profiles of end users. The psychographic profile is formed by recording computer activity and viewing habits of the end user. Content of categories of interest and display format in each category are revealed by the psychographic profile, based on user viewing of agate information. Using the profile (with or without additional user demographics), advertisements are displayed to appropriately selected users. Based on regression analysis of recorded responses of a first set of users viewing the advertisements, the target user profile is refined. Viewing by and regression analysis of recorded responses of subsequent sets of users continually auto-targets and customizes ads for the optimal end user audience.
PCT/US1997/006767 1996-04-26 1997-04-22 Computer network and method for determining user behaviour WO1997041673A2 (en)

Priority Applications (5)

Application Number Priority Date Filing Date Title
CA002252568A CA2252568C (en) 1996-04-26 1997-04-22 Computer network and method for determining user behaviour
AT97922404T ATE298484T1 (en) 1996-04-26 1997-04-22 COMPUTER NETWORK AND METHOD FOR DETERMINING USER BEHAVIOR
EP97922404A EP0895685B1 (en) 1996-04-26 1997-04-22 Computer network and method for determining user behaviour
DE69733606T DE69733606T2 (en) 1996-04-26 1997-04-22 COMPUTER NETWORK AND METHOD FOR DETERMINING THE USER BEHAVIOR
IL12672097A IL126720A0 (en) 1996-04-26 1997-04-22 Computer network and method for determining user behaviour

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US08/634,900 1996-04-26
US08/634,900 US5848396A (en) 1996-04-26 1996-04-26 Method and apparatus for determining behavioral profile of a computer user

Publications (2)

Publication Number Publication Date
WO1997041673A2 WO1997041673A2 (en) 1997-11-06
WO1997041673A3 true WO1997041673A3 (en) 1998-02-05

Family

ID=24545611

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US1997/006767 WO1997041673A2 (en) 1996-04-26 1997-04-22 Computer network and method for determining user behaviour

Country Status (7)

Country Link
US (2) US5848396A (en)
EP (1) EP0895685B1 (en)
AT (1) ATE298484T1 (en)
CA (1) CA2252568C (en)
DE (1) DE69733606T2 (en)
IL (1) IL126720A0 (en)
WO (1) WO1997041673A2 (en)

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