US6560578B2 - Advertisement selection system supporting discretionary target market characteristics - Google Patents
Advertisement selection system supporting discretionary target market characteristics Download PDFInfo
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- US6560578B2 US6560578B2 US09/774,473 US77447301A US6560578B2 US 6560578 B2 US6560578 B2 US 6560578B2 US 77447301 A US77447301 A US 77447301A US 6560578 B2 US6560578 B2 US 6560578B2
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- consumer
- advertisement
- characteristic
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- discretionary
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- Expired - Lifetime, expires
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/20—Point-of-sale [POS] network systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0237—Discounts or incentives, e.g. coupons or rebates at kiosk
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0239—Online discounts or incentives
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0268—Targeted advertisements at point-of-sale [POS]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
Description
Claims (72)
Priority Applications (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/774,473 US6560578B2 (en) | 1999-03-12 | 2001-01-31 | Advertisement selection system supporting discretionary target market characteristics |
US10/229,783 US20030004810A1 (en) | 1999-03-12 | 2002-08-28 | Advertisement selection system supporting discretionary target market characteristics |
US10/229,784 US20020194058A1 (en) | 1999-03-12 | 2002-08-28 | Consumer profiling |
US11/930,848 US20080052171A1 (en) | 1998-12-03 | 2007-10-31 | System and Method for Targeting Advertisements |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US09/268,526 US6216129B1 (en) | 1998-12-03 | 1999-03-12 | Advertisement selection system supporting discretionary target market characteristics |
US09/774,473 US6560578B2 (en) | 1999-03-12 | 2001-01-31 | Advertisement selection system supporting discretionary target market characteristics |
Related Parent Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US09/268,526 Continuation US6216129B1 (en) | 1998-12-03 | 1999-03-12 | Advertisement selection system supporting discretionary target market characteristics |
Related Child Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US10/229,784 Continuation US20020194058A1 (en) | 1998-12-03 | 2002-08-28 | Consumer profiling |
US10/229,783 Continuation US20030004810A1 (en) | 1999-03-12 | 2002-08-28 | Advertisement selection system supporting discretionary target market characteristics |
Publications (2)
Publication Number | Publication Date |
---|---|
US20010004733A1 US20010004733A1 (en) | 2001-06-21 |
US6560578B2 true US6560578B2 (en) | 2003-05-06 |
Family
ID=23023396
Family Applications (4)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US09/774,473 Expired - Lifetime US6560578B2 (en) | 1998-12-03 | 2001-01-31 | Advertisement selection system supporting discretionary target market characteristics |
US10/229,784 Abandoned US20020194058A1 (en) | 1998-12-03 | 2002-08-28 | Consumer profiling |
US10/229,783 Abandoned US20030004810A1 (en) | 1999-03-12 | 2002-08-28 | Advertisement selection system supporting discretionary target market characteristics |
US11/930,848 Abandoned US20080052171A1 (en) | 1998-12-03 | 2007-10-31 | System and Method for Targeting Advertisements |
Family Applications After (3)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US10/229,784 Abandoned US20020194058A1 (en) | 1998-12-03 | 2002-08-28 | Consumer profiling |
US10/229,783 Abandoned US20030004810A1 (en) | 1999-03-12 | 2002-08-28 | Advertisement selection system supporting discretionary target market characteristics |
US11/930,848 Abandoned US20080052171A1 (en) | 1998-12-03 | 2007-10-31 | System and Method for Targeting Advertisements |
Country Status (1)
Country | Link |
---|---|
US (4) | US6560578B2 (en) |
Cited By (259)
Publication number | Priority date | Publication date | Assignee | Title |
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US20020178093A1 (en) * | 2000-01-10 | 2002-11-28 | Dean Michael A. | Method for using computers to facilitate and control the creating of a plurality of functions |
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US20030018659A1 (en) * | 2001-03-14 | 2003-01-23 | Lingomotors, Inc. | Category-based selections in an information access environment |
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US20030083937A1 (en) * | 2001-11-01 | 2003-05-01 | Masayuki Hasegawa | Advertisement delivery systems, advertising content and advertisement delivery apparatus, and advertisement delivery methods |
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US20030004810A1 (en) | 2003-01-02 |
US20080052171A1 (en) | 2008-02-28 |
US20020194058A1 (en) | 2002-12-19 |
US20010004733A1 (en) | 2001-06-21 |
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