EP1486937A2 - Touch sensitive display advertising - Google Patents
Touch sensitive display advertising Download PDFInfo
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- EP1486937A2 EP1486937A2 EP04009809A EP04009809A EP1486937A2 EP 1486937 A2 EP1486937 A2 EP 1486937A2 EP 04009809 A EP04009809 A EP 04009809A EP 04009809 A EP04009809 A EP 04009809A EP 1486937 A2 EP1486937 A2 EP 1486937A2
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- advertising
- telephone
- user
- message
- advertising messages
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- 238000000034 method Methods 0.000 claims abstract description 18
- 230000006870 function Effects 0.000 claims description 8
- 230000008447 perception Effects 0.000 claims description 3
- 230000000007 visual effect Effects 0.000 claims description 2
- 230000004913 activation Effects 0.000 claims 1
- 230000000694 effects Effects 0.000 description 2
- 238000012423 maintenance Methods 0.000 description 2
- 230000003287 optical effect Effects 0.000 description 2
- 230000008520 organization Effects 0.000 description 2
- 230000009471 action Effects 0.000 description 1
- 230000002411 adverse Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 230000006872 improvement Effects 0.000 description 1
- 230000003993 interaction Effects 0.000 description 1
- 230000008569 process Effects 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 230000001960 triggered effect Effects 0.000 description 1
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
Definitions
- the present invention relates to a method for the performance of Advertising messages through fixed and publicly accessible telephones, which are equipped with a display.
- the object of the invention is now, a cost-effective and simple technical means feasible way to create, stationed and fixed to use publicly available telephones as attractive advertising media.
- the inventive idea is generally the display of the To use telephones for the presentation of advertising messages. It can the Presentation done so that every person who is near the screen to display of the phone is faced with the message. It is even conceivable that a passerby is lured by the embassy and maybe that Used the telephone, which he did not intend until then. Inevitably, it is particularly advantageous to conceptualize the presentation so that not all Passerby, but only the user of the phone on the display with the Advertising message is confronted.
- This innovative way of advertising makes use of that new one Generation of public phones has a multi - line display, which in the conventional use only the user entered identifier, a function-related message, such as "Busy", or the duration and the Cost of connection displayed. Another function had the display so far Not.
- the unused resources that the display offers, both during the conversation and in the meantime effectively as Advertising medium are used.
- Another advantage is that the advertising update any and even individually to the location or the user of the telephone.
- advertising By a particularly clever optical Preparation, advertising can be made appealing to the customer, which leads to an increase of the acceptance and thus to an improvement of the Effectiveness contributes.
- the public telephone cell interesting to the advertising medium for each provider so that is for the operator the telephone cells opens up an additional source of income.
- the advertising is particularly effective as soon as the user Use of the telephone by establishing the connection as soon as he terminates use by interrupting the connection and / or during the user telephones.
- the user in these phases especially on The phone as the carrier of the display, may also be interested in the ads are simply awakened.
- the advertising text is from the beginning to the End of one or the beginning of one until the beginning of the next guided conversation.
- the recording of this period can be over Define the decrease of the listener or the beginning of the rating. To this Way, it is possible to determine the number of contacts obtained in this way to determine almost exactly. After an agreed amount of Customer contacts is done, the advertising text is automatically by a replaced subsequent advertising text.
- the telephone since the telephone by means of a so-called background system with a centralized network, which is the transmission of digital data it is also advantageous to provide a central computer therein, on which various advertising messages are stored and these Automatically and selectively send messages on demand to the individual telephone transmits.
- the computer thus assumes the central Organization of advertising presentations, allowing a high degree of flexibility System is guaranteed.
- the telephones can be from the computer as entities be treated or summarized in groups.
- the central Organization via the computer offers an advertiser the opportunity for to give the performance concerning him a particular telephone himself. Consequently he himself can select the desired locations for his advertising and there Book advertising quotas. This allows the customer friendliness of the system increased and minimized maintenance for the service provider become.
- the various of the advertisers given advertising messages within a batch file to be processed stored and transmitted one by one to the telephone. At strong demanded locations, an overflow management can be realized.
- the system advantageously offers the possibility of user contact to register.
- a particularly advantageous form can even be found how the performance would have been perceived by a user because he is in the "send" section of the advertisement.
- the simplicity half it can also be assumed that every performance, yes by the action of a user had to be triggered, too, perceived has been.
- the user contact and / or the perception took place via a sensor, in particular via a sensor Contact sensor, determined.
- a sensor Contact sensor determined.
- the offered contact rate can then be measured and settled.
- Such a billing mode over the Advertisers, depending on the contacts made and / or Taking pictures happens increases the attractiveness for the advertisers.
- buttons newer telephone stations over unused short-code keys
- it is advantageous to include them in the process to the user to offer the possibility of interaction. It can be the assignment of these buttons in a special form also "remote" over the background system be changed. Even the assignment of hot buttons can advertisers as Be offered marketing instrument. It can be within advertising message also be pointed to the hot buttons, in particular with a through the user retrievable function, for example, the connection to the hotline of the advertiser, are occupied. In this particular case would be at Pressing a function key automatically connects to a hotline of the Built up advertising provider.
- the attitude of the advertising messages as well as the assignment of the hot buttons leaves also through a separate interface (e.g., intranet or intranet page) of the Organize the background system to which advertisers or agencies the Access received.
- This interface allows the customer to self-administrate Enter the advertising messages including the desired number of contacts, the locations of the telephone stations to be controlled and the assignment of the hot buttons control and set other parameters. On the basis of this data can be Determine and settle advertising costs.
Abstract
Description
Die vorliegende Erfindung betrifft ein Verfahren zur Darbietung von Werbebotschaften durch fest stationierte und öffentlich zugängliche Telephone, die mit einem Display ausgestattet sind.The present invention relates to a method for the performance of Advertising messages through fixed and publicly accessible telephones, which are equipped with a display.
Bekanntermaßen sind Telephonzellen mit ihren fest stationierten und öffentlich zugänglichen Telephonen ein idealer Ort, um einem Benutzer, der sich während eines Gespräches zwangsläufig für eine geraume Zeit im Bereich des Telephons aufhält, Werbebotschaften darzubieten. Meist sind diese Werbebotschaften in Papierform auf einer Sichttafel angebracht, die sich etwa in Augenhöhe des Benutzers befindet. Die Werbung wird gegebenenfalls vom Wartungspersonal von Zeit zu Zeit ausgetauscht, um eine gewisse Aktualität zu gewährleisten. Nachteilig bleibt jedoch, dass diese Art der Präsentation vergleichsweise starr ist und das Interesse des Benutzers nur bedingt auf sich zieht. Insofern ist diese Form der Werbung für einen Anbieter nur mäßig interessant und damit für den Betreiber von Telephonzellen keine sonderlich ergiebige Einnahmequelle.As is well known, telephone cells are firmly stationed and public An ideal place to call a user during a call of a conversation inevitably for a long time in the area of the telephone stops advertising messages. Most of these advertising messages are in Paper form mounted on a panel, which is approximately at eye level of the User is located. The advertisement may be replaced by the maintenance staff of Exchanged time to time to ensure a certain timeliness. adversely remains, however, that this type of presentation is relatively rigid and the Interest of the user only partially attracts. In this respect, this form of the Advertisement for a supplier only moderately interesting and thus for the operator of Telephone cells not a very rich source of income.
Aufgabe der Erfindung ist es nunmehr, eine kostengünstige und mit einfachen technischen Mitteln umsetzbare Möglichkeit zu schaffen, fest stationierte und öffentlich zugängliche Telephone als attraktive Werbeträger einzusetzen. The object of the invention is now, a cost-effective and simple technical means feasible way to create, stationed and fixed to use publicly available telephones as attractive advertising media.
Diese Aufgabe wird durch das Verfahren mit den kennzeichnenden Merkmalen des Anspruch 1 gelöst.This object is achieved by the method with the characterizing features of claim 1.
Der erfinderische Gedanke besteht ganz allgemein darin, das Display des Telephons für die Darbietung von Werbebotschaften zu nutzen. Dabei kann die Präsentation so geschehen, dass jede Person, die sich in Sichtnähe zum Display des Telephons befindet, mit der Botschaft konfrontiert wird. Es ist sogar denkbar, dass ein Passant von der Botschaft geradezu angelockt wird und vielleicht das Telephon benutzt, was er bis dahin nicht vorhatte. Zwangsläufig ist es jedoch besonders vorteilhaft, die Präsentation so zu konzeptionieren, dass nicht jeglicher Passant, sondern nur der Benutzer des Telephons über das Display mit der Werbebotschaft konfrontiert wird.The inventive idea is generally the display of the To use telephones for the presentation of advertising messages. It can the Presentation done so that every person who is near the screen to display of the phone is faced with the message. It is even conceivable that a passerby is lured by the embassy and maybe that Used the telephone, which he did not intend until then. Inevitably, it is particularly advantageous to conceptualize the presentation so that not all Passerby, but only the user of the phone on the display with the Advertising message is confronted.
Diese erfinderische Art der Werbung macht es sich zu Nutze, dass die neue Generation öffentlicher Telefone über ein mehrzeiliges Display verfügt, das im herkömmlichen Gebrauch lediglich die vom Nutzer eingegebene Kennung, eine funktionsbedingte Meldung, wie z.B. "Besetzt", oder aber die Dauer und die Kosten der Verbindung angezeigt. Eine weitere Funktion hatte das Display bislang nicht. Erfindungsgemäß können die ungenutzten Ressourcen, die das Display bietet, sowohl während des Gesprächs als auch in den Zwischenzeiten effektiv als Werbemedium eingesetzt werden. Ein weiterer Vorteil ist, dass sich die Werbung beliebig aktualisieren und sogar individuell auf den Standort oder den Benutzer des Telephons abstimmen lässt. Durch eine besonders geschickte optische Aufbereitung kann die Werbung für den Kunden ansprechend gestaltet werden, was zu einer Erhöhung der Akzeptanz und damit zu einer Verbesserung der Wirksamkeit beiträgt. Mit Hilfe der Erfindung wird die öffentliche Telephonzelle interessanten zum Werbeträger für jeden Anbieter, so dass sich für den Betreiber der Telephonzellen eine zusätzliche Einnahmequelle erschließt.This innovative way of advertising makes use of that new one Generation of public phones has a multi - line display, which in the conventional use only the user entered identifier, a function-related message, such as "Busy", or the duration and the Cost of connection displayed. Another function had the display so far Not. According to the invention, the unused resources that the display offers, both during the conversation and in the meantime effectively as Advertising medium are used. Another advantage is that the advertising update any and even individually to the location or the user of the telephone. By a particularly clever optical Preparation, advertising can be made appealing to the customer, which leads to an increase of the acceptance and thus to an improvement of the Effectiveness contributes. With the help of the invention, the public telephone cell interesting to the advertising medium for each provider, so that is for the operator the telephone cells opens up an additional source of income.
Auch wenn die Darbietung zu verschiedenen Zeitpunkten beginnen oder stattfinden kann, so ist die Werbung besonders effektiv, sobald der Benutzer die Benutzung des Telephons durch Herstellung der Verbindung aufnimmt, sobald er die Benutzung durch Unterbrechung der Verbindung abbricht und/oder während der Benutzer telephoniert. Da sich der Benutzer in diesen Phasen besonders auf das Telephon als Träger des Displays konzentriert, kann auch sein Interesse für die Werbung einfach geweckt werden.Even if the performance begins at different times or can take place, so the advertising is particularly effective as soon as the user Use of the telephone by establishing the connection as soon as he terminates use by interrupting the connection and / or during the user telephones. As the user in these phases especially on The phone as the carrier of the display, may also be interested in the ads are simply awakened.
In einer besonderen Ausführungsform wird der Werbetext jeweils vom Beginn zum Ende des einen oder vom Begin des einen bis zum Beginn des nächsten geführten Gesprächs angezeigt. Die Erfassung dieses Zeitraumes lässt sich über das Abnehmen des Hörers oder den Beginn der Tarifierung definieren. Auf diese Weise ist es möglich, die Anzahl der auf diese Weise erzielten Kontakte annähernd genau zu bestimmen. Nachdem eine vereinbarte Menge von Kundenkontakten erfolgt ist, wird der Werbetext automatisch durch einen nachfolgenden Werbetext ersetzt.In a particular embodiment, the advertising text is from the beginning to the End of one or the beginning of one until the beginning of the next guided conversation. The recording of this period can be over Define the decrease of the listener or the beginning of the rating. To this Way, it is possible to determine the number of contacts obtained in this way to determine almost exactly. After an agreed amount of Customer contacts is done, the advertising text is automatically by a replaced subsequent advertising text.
Wie schon angedeutet, kann es in mehrfacher Hinsicht vorteilhaft sein, die technischen Möglichkeiten, die mit der Erfindung einhergehen, dahingehend zu nutzen, die Darbietung bezüglich des benutzten Telephons zu individualisieren, wobei bei der Individualisierung insbesondere der Standort des Telephons und/oder die Zeit der Nutzung berücksichtigt wird. Insbesondere kann sich ein am Standort des Telephons ansässiger Anbieter von Waren oder Dienstleistungen dieses und gegebenenfalls der benachbarten Telephone bedienen, um auf sich aufmerksam zu machen. Der Effekt des Anbietens eines solchen "naheliegenden" Dienstes ist bekanntermaßen von besonderer Wirksamkeit. Da der Bedarf mit der Tageszeit wechselt, ist es vorteilhaft, die Werbung auch auf die diesbezüglichen Anforderungen abzustimmen. So ruft in den Morgenstunden die Werbung für eine Bäckerei sicherlich ein höheres Interesse hervor, als die Werbung für ein gediegenes Speiserestaurant. Damit kann die einzelne Vermarktung von vielen einzelnen Telephon-Standorten an unterschiedlich interessierte Werbetreibende gewährleistet werden.As already indicated, it can be advantageous in many ways, the technical possibilities associated with the invention to that effect to personalize the performance of the telephone used, wherein in the individualization in particular the location of the phone and / or the time of use is taken into account. In particular, an am Location of the telephone-based provider of goods or services use this and possibly the adjacent telephone to get on to draw attention. The effect of offering such a "obvious" Service is known to be of particular effectiveness. As the need with the Time of day changes, it is beneficial to the advertising on the relevant To reconcile requirements. So in the morning calls advertising for one Bakery certainly has a higher interest than advertising for one tasteful restaurant. This can be the single marketing of many individual telephone locations to advertisers of different interests be guaranteed.
Da die Telephone vermittels eines sogenannten Hintergrundsystemes mit einem zentralgesteuerten Netz verbunden sind, das die Übermittlung digitaler Daten ermöglicht, ist es zudem vorteilhaft, darin einen zentralen Computer vorzusehen, auf dem verschiedene Werbebotschaften gespeichert sind und der diese Botschaften auf Anforderung hin automatisch und selektiv über das Netz an die einzelnen Telephone überträgt. Der Computer übernimmt damit die zentrale Organisation der Werbepräsentationen, so dass eine hohe Flexibilität des Systems gewährleistet ist. Die Telephone können von dem Computer als Entitäten behandelt oder beliebig in Gruppen zusammengefasst werden. Die zentrale Organisation über den Computer bietet einem Werbekunden die Möglichkeit, für die ihn betreffende Darbietung ein bestimmtes Telephon selber vorzugeben. Somit kann er selbst die gewünschten Standorte für seine Werbung auswählen und dort Werbekontingente zu buchen. Dadurch kann die Kundenfreundlichkeit des System gesteigert und der Wartungsaufwand für den Dienstleistungsanbieter minimiert werden. Vorteilhafter Weise werden die verschiedenen von dem Werbekunden vorgegebenen Werbebotschaften innerhalb einer abzuarbeitenden Stapeldatei gespeichert und nacheinander an das Telephon übertragen. Bei stark nachgefragten Standorten kann ein Überlaufmanagement realisiert werden.Since the telephone by means of a so-called background system with a centralized network, which is the transmission of digital data it is also advantageous to provide a central computer therein, on which various advertising messages are stored and these Automatically and selectively send messages on demand to the individual telephone transmits. The computer thus assumes the central Organization of advertising presentations, allowing a high degree of flexibility System is guaranteed. The telephones can be from the computer as entities be treated or summarized in groups. The central Organization via the computer offers an advertiser the opportunity for to give the performance concerning him a particular telephone himself. Consequently he himself can select the desired locations for his advertising and there Book advertising quotas. This allows the customer friendliness of the system increased and minimized maintenance for the service provider become. Advantageously, the various of the advertisers given advertising messages within a batch file to be processed stored and transmitted one by one to the telephone. At strong demanded locations, an overflow management can be realized.
Um die Werbewirksamkeit weiter zu erhöhen, ist es vorteilhaft, die Darbietung der Werbebotschaft durch ein akustisches oder ein separates optisches Signal zu begleiteten, das die Aufmerksamkeit des Benutzers auf sich zieht. Es ist auch möglich, die visuelle Werbebotschaft durch einen Werbetext zu untermalen.In order to further increase the advertising effectiveness, it is advantageous to the performance of the Advertising message by an acoustic or a separate optical signal accompanied, which attracts the attention of the user. It is also possible to accompany the visual advertising message by a promotional text.
Das System bietet vorteilhafterweise die Möglichkeit, den Benutzerkontakt zu registrieren. In einer besonders vorteilhaften Form kann sogar festgestellt werden, inwiefern die Darbietung von einem Benutzer hätte wahrgenommen werden können, da er sich im "Sende"-Bereich der Werbung aufhält. Der Einfachheit halber kann auch davon ausgegangen werden, dass jede Darbietung, die ja durch die Aktion eines Benutzers ausgelöst werden musste, auch wahrgenommen wurde. In einer besonderen Ausführungsform wird der Benutzerkontakt und/oder die erfolgte Wahrnehmung über einen Sensor, insbesondere über einen Kontaktsensor, ermittelt. Somit besteht eine technische Interaktivität mit dem Rezipienten, die es über eine Sensorik ermöglicht, die Wahrnehmbarkeit der Werbebotschaft zu erfassen. Die angebotene Kontaktrate kann dann gemessen und abgerechnet werden. Ein solcher Abrechnungsmodus gegenüber dem Werbekunden, der in Abhängigkeit von den erfolgten Kontakten und/oder Wahmehmungen geschieht, erhöht die Attraktivität für den Werbekunden. The system advantageously offers the possibility of user contact to register. In a particularly advantageous form can even be found how the performance would have been perceived by a user because he is in the "send" section of the advertisement. The simplicity half, it can also be assumed that every performance, yes by the action of a user had to be triggered, too, perceived has been. In a particular embodiment, the user contact and / or the perception took place via a sensor, in particular via a sensor Contact sensor, determined. Thus, there is a technical interactivity with the Recipients, which allows it via a sensor, the perceptibility of the Capture advertising message. The offered contact rate can then be measured and settled. Such a billing mode over the Advertisers, depending on the contacts made and / or Taking pictures happens increases the attractiveness for the advertisers.
Da neuere Telefonstellen über ungenutzte Kurzwahltasten ("Hot-Buttons") verfügen, ist es vorteilhaft, diese in das Verfahren einzubinden, um dem Benutzer die Möglichkeit der Interaktion zu bieten. Dabei kann die Belegung dieser Buttons in einer besonderen Form ebenfalls "remote" über das Hintergrundsystem geändert werden. Auch die Belegung der Hot-Buttons kann Werbetreibenden als Marketinginstrument angeboten werden. Dabei kann innerhalb Werbebotschaft auch auf die Hot-Buttons hingewiesen werden, die insbesondere mit einer durch den Benutzer abrufbaren Funktion, beispielsweise mit dem Verbindungsaufbau zur Hotline des Werbekunden, belegt sind. In diesem speziellen Fall würde bei Betätigung einer Funktionstaste automatisch die Verbindung zu einer Hotline des Werbeanbieters aufgebaut.Since newer telephone stations over unused short-code keys ("Hot-Buttons") it is advantageous to include them in the process to the user to offer the possibility of interaction. It can be the assignment of these buttons in a special form also "remote" over the background system be changed. Even the assignment of hot buttons can advertisers as Be offered marketing instrument. It can be within advertising message also be pointed to the hot buttons, in particular with a through the user retrievable function, for example, the connection to the hotline of the advertiser, are occupied. In this particular case would be at Pressing a function key automatically connects to a hotline of the Built up advertising provider.
Die Einstellung der Werbebotschaften sowie die Belegung der Hot-Buttons lässt sich auch durch ein gesondertes Interface (z.B. Inter- oder Intranet-Seite) des Hintergrundsystems organisieren, zu dem Werbekunden bzw.-agenturen den Zugang erhalten. Über dieses Interface kann der Kunde in Selbstadministration die Werbebotschaften samt der gewünschten Kontaktzahl eingeben, die Standorte der anzusteuernden Telefonstellen auswählen und die Belegung der Hot-Buttons steuern sowie weitere Parameter einstellen. Anhand dieser Daten lassen sich Werbungskosten ermitteln und abrechnen.The attitude of the advertising messages as well as the assignment of the hot buttons leaves also through a separate interface (e.g., intranet or intranet page) of the Organize the background system to which advertisers or agencies the Access received. This interface allows the customer to self-administrate Enter the advertising messages including the desired number of contacts, the locations of the telephone stations to be controlled and the assignment of the hot buttons control and set other parameters. On the basis of this data can be Determine and settle advertising costs.
Claims (14)
dadurch gekennzeichnet, dass auf dem Display des Telephons eine Werbebotschaft dargeboten wird.Method of presenting advertising messages through fixed and publicly accessible telephones equipped with a display,
characterized in that an advertising message is presented on the display of the phone.
dadurch gekennzeichnet, dass die Werbebotschaft dem Benutzer des Telephons dargeboten wird.Method according to claim 1,
characterized in that the advertising message is presented to the user of the telephone.
dadurch gekennzeichnet, dass die Darbietung stattfindet sobald der Benutzer die Benutzung des Telephons durch Herstellung der Verbindung aufnimmt und/oder sobald er die Benutzung durch Unterbrechung der Verbindung abbricht und/oder während der Benutzer telephoniert.Method according to claim 2,
characterized in that the performance takes place as soon as the user takes up the use of the telephone by establishing the connection and / or as soon as he terminates the use by interrupting the connection and / or while the user is telephoning.
dadurch gekennzeichnet, dass die Darbietung bezüglich des benutzten Telephons individualisiert ist, wobei bei der Individualisierung insbesondere der Standort des Telephons und/oder die Zeit der Nutzung berücksichtigt wird.Method according to one of the preceding claims,
characterized in that the performance is individualized with respect to the telephone used, wherein in the individualization in particular the location of the telephone and / or the time of use is taken into account.
dadurch gekennzeichnet, dass in einem zentralen Computer verschiedene Werbebotschaften gespeichert und auf Anforderung automatisch selektiv an einzelne Telephone gesandt werden, wobei der Computer Teil eines die Telephone verbindenden Netzes ist. Method according to one of the preceding claims,
characterized in that various advertising messages are stored in a central computer and automatically sent to individual telephones upon request, said computer being part of a network connecting the telephones.
dadurch gekennzeichnet, dass einem Werbekunden die Möglichkeit geboten wird, für die ihn betreffende Darbietung ein bestimmtes Telephon vorzugeben.Method according to claim 5,
characterized in that an advertiser is offered the opportunity to specify a specific telephone for the performance concerned him.
dadurch gekennzeichnet, dass die verschiedenen Werbebotschaften in einer Stapeldatei gespeichert und nacheinander an das Telephon übertragen werdenMethod according to claim 5 or 6,
characterized in that the various advertising messages are stored in a batch file and transmitted to the telephone one after the other
dadurch gekennzeichnet, dass die Darbietung der Werbebotschaft durch ein akustisches oder ein separates optisches Signal begleitet wird, das die Aufmerksamkeit des Benutzers auf sich zieht.Method according to one of the preceding claims,
characterized in that the presentation of the advertising message is accompanied by an audible or a separate visual signal that attracts the attention of the user.
dadurch gekennzeichnet, dass die Anzahl von Nutzerkontakten und/oder die Anzahl von Darbietungen, die von Benutzern wahrgenommen sind, registriert werden.Method according to one of the preceding claims,
characterized in that the number of user contacts and / or the number of performances perceived by users are registered.
dadurch gekennzeichnet, dass die erfolgte Nutzung und/oder Wahrnehmung über einen Sensor, insbesondere über einen Kontaktsensor, ermittelt wird.Method according to claim 9,
characterized in that the use made and / or perception via a sensor, in particular via a contact sensor, is determined.
dadurch gekennzeichnet, dass die Abrechnung der Werbebotschaften gegenüber dem Werbekunden in Abhängigkeit von den erfolgten Wahrnehmungen oder den Nutzerkontakten geschieht.Method according to one of the preceding claims,
characterized in that the billing of the advertising messages to the advertising customer depending on the perceptions or the user contacts done.
dadurch gekennzeichnet, dass in der Werbebotschaft auf Funktionstasten des Telephons hingewiesen wird, die mit einer durch den Benutzer abrufbaren Funktion belegt sind. Method according to one of the preceding claims,
characterized in that it is pointed out in the message on function keys of the phone, which are occupied by a function that can be called by the user.
dadurch gekennzeichnet, dass bei Betätigung einer Funktionstaste automatisch die Verbindung zu einer Hotline des Werbeanbieters aufgebaut wird.Method according to claim 12,
characterized in that upon activation of a function key, the connection to a hotline of the advertising provider is automatically established.
dadurch gekennzeichnet, dass die Belegung der Funktionstasten und/oder die Einstellung der Werbebotschaften durch ein dem Werbekunden zugängliches Interface möglich ist.Method according to one of the preceding claims,
characterized in that the assignment of the function keys and / or the setting of the advertising messages by an advertiser accessible interface is possible.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| DE10326461 | 2003-06-12 | ||
| DE2003126461 DE10326461A1 (en) | 2003-06-12 | 2003-06-12 | Contact sensitive display advertising |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| EP1486937A2 true EP1486937A2 (en) | 2004-12-15 |
| EP1486937A3 EP1486937A3 (en) | 2005-10-26 |
| EP1486937B1 EP1486937B1 (en) | 2013-09-18 |
Family
ID=33185758
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| EP20040009809 Not-in-force EP1486937B1 (en) | 2003-06-12 | 2004-04-26 | Touch sensitive display advertising |
Country Status (2)
| Country | Link |
|---|---|
| EP (1) | EP1486937B1 (en) |
| DE (1) | DE10326461A1 (en) |
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| WO2000062523A1 (en) | 1999-04-08 | 2000-10-19 | Powerphone Network Limited | Interactive multi-media payphone system conbining networking and telephony technology |
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| JPH06237300A (en) * | 1992-12-23 | 1994-08-23 | American Teleph & Telegr Co <Att> | Message service inherent in position in telecommunication network |
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| US6009150A (en) * | 1998-01-28 | 1999-12-28 | Broadpoint Commuications, Inc. | Call processing method for delivering promotional messages |
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| BR0100363A (en) * | 2000-02-08 | 2001-10-02 | Kovecom Co Ltd | Advertising method and system for providing call and advertisement service |
-
2003
- 2003-06-12 DE DE2003126461 patent/DE10326461A1/en not_active Withdrawn
-
2004
- 2004-04-26 EP EP20040009809 patent/EP1486937B1/en not_active Not-in-force
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| EP0926899A2 (en) | 1997-12-25 | 1999-06-30 | SANYO ELECTRIC Co., Ltd. | An apparatus and process for decoding motion pictures |
| WO2000057624A2 (en) | 1999-03-19 | 2000-09-28 | Zip Telecom Limited | Advanced payphone system and method for advertising on payphones over a communication network |
| WO2000062523A1 (en) | 1999-04-08 | 2000-10-19 | Powerphone Network Limited | Interactive multi-media payphone system conbining networking and telephony technology |
Also Published As
| Publication number | Publication date |
|---|---|
| EP1486937A3 (en) | 2005-10-26 |
| EP1486937B1 (en) | 2013-09-18 |
| DE10326461A1 (en) | 2004-12-30 |
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