CN103517101A - Method and system for simultaneously playing time line advertisement based on multi-screen interaction scene - Google Patents

Method and system for simultaneously playing time line advertisement based on multi-screen interaction scene Download PDF

Info

Publication number
CN103517101A
CN103517101A CN201210222407.XA CN201210222407A CN103517101A CN 103517101 A CN103517101 A CN 103517101A CN 201210222407 A CN201210222407 A CN 201210222407A CN 103517101 A CN103517101 A CN 103517101A
Authority
CN
China
Prior art keywords
information
intelligent terminal
insertion information
frame preset
video
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201210222407.XA
Other languages
Chinese (zh)
Inventor
李东明
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shenzhen QVOD Technology Co Ltd
Original Assignee
Shenzhen QVOD Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Shenzhen QVOD Technology Co Ltd filed Critical Shenzhen QVOD Technology Co Ltd
Priority to CN201210222407.XA priority Critical patent/CN103517101A/en
Publication of CN103517101A publication Critical patent/CN103517101A/en
Pending legal-status Critical Current

Links

Images

Abstract

The invention provides a method and system for simultaneously playing a time line advertisement based on a multi-screen interaction scene. The method comprises the following steps that an intelligent terminal analyzes all the framing preset information points contained in a video currently played in an adapter; the framing preset information points are inserted information points based on a time line of the video; when the video is played to a frame with the framing preset information points, an intelligent terminal calls corresponding inserted information stored in an information base out; the intelligent terminal decodes and plays the inserted information. By means of the method and system, a user can obtain related inserted information of the advertisement and the like through the intelligent terminal related to the adaptor while watching the video played by the play device and can search for related contents based on the inserted information. In the process, the user not only can conveniently and fast obtain the inserted information related to the video, but also cannot influence the play process of the video, and therefore good user experience is achieved.

Description

A kind of method and system based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene
Technical field
The present invention relates to multimedia technology field, particularly a kind of method and system based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.
Background technology
In traditional internet, applications use scenes, when user is when watching the video files such as serial, film, MTV, see the picture of oneself liking, the event of music, clothes, commodity or the sensation interest of oneself, place etc., all need to be at intelligent terminal by starting search engine, related data searched in input keyword, to obtain relevant information.Supplier or the investor can carry out to shooting work such as serial, film, MTV many-sided supports the such as clothing, food, lodging and transportion--basic necessities of life conventionally, thereby improve their enterprise or the popularity of brand, and power widens one's influence.
Concerning user, this traditional occupation mode complex steps that operates, and thereby the search by keyword also brings too many interfere information may cause interrupting user to user to watch film, even most user does not know that what the keyword of search is or how goes to search for, and causes oneself wanting the information of knowing to have no way of obtaining.Those video productions Zhong, supplier or the investor do not have the information that good channel goes to represent their product or directly informs these products of user simultaneously.
Summary of the invention
Main purpose of the present invention is to solve problems of the prior art, and a kind of method and system based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene are provided.
The object of the invention is to be achieved by following technical proposals:
A method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, the multi-screen interactive scene system based on consisting of intelligent terminal and adapter is realized, and it is characterized in that, comprising:
All minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter; Described minute frame preset information point is the insertion information point based on this video time axle;
When this video playback progress is when having the frame of minute frame preset information point, the corresponding insertion information of storing in intelligent terminal recalls information storehouse;
Intelligent terminal is decoded to this insertion information, and shows.
Described when this video playback progress to there is minute frame preset information point frame time be also provided with and insert acquisition of information step, comprising:
When this video playback progress is when having the frame of minute frame preset information point, intelligent terminal sends insertion information request to server; In described insertion information request, at least include this minute frame preset information dot information;
Server receives the insertion information request that intelligent terminal sends; According to minute frame preset information dot information in this insertion information request, in server info storehouse, retrieve corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
Intelligent terminal receives and reads the insertion information that this server sends.
After all minutes frame preset information points that comprise in the current displaying video of described intelligent terminal resolution adapter, be also provided with and insert acquisition of information step, comprising:
After all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter, intelligent terminal sends insertion information request to server; In described insertion information request, at least comprise all minutes frame preset information dot informations that are resolved to some extent;
Server receives the insertion information request that intelligent terminal sends; According to all minutes frame preset information dot informations in this insertion information request, in server info storehouse, retrieve each minute frame preset information and put corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
The insertion information that intelligent terminal receives and this server is sent is stored in information bank.
After the corresponding insertion information of storing in described intelligent terminal recalls information storehouse, be also provided with and insert Information Selection step, comprising:
Intelligent terminal inserts Information Selection menu according to called insertion Information generation, and shows;
The insertion information that user will show by inserting Information Selection menu setecting.
Within described minute, frame preset information point is the some time points on video time axle, or is a random time point in the time period on this video time axle.
A method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, the multi-screen interactive scene system based on consisting of intelligent terminal and adapter is realized, and it is characterized in that, comprising:
All minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter;
This all minutes frame preset informations of storing in intelligent terminal recalls information storehouse are put corresponding insertion information, generate and insert Information Selection menu, and show;
The insertion information that user will show by inserting Information Selection menu setecting;
Intelligent terminal sends control command to adapter, and the playing progress rate of controlling this video jumps to the corresponding minute frame preset information point place of this selected insertion information that will show and plays.
After all minutes frame preset information points that comprise in the current displaying video of described intelligent terminal resolution adapter, be also provided with and insert acquisition of information step, comprising:
After all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter, intelligent terminal sends insertion information request to server; In described insertion information request, at least comprise all minutes frame preset information dot informations that are resolved to some extent;
Server receives the insertion information request that intelligent terminal sends; According to all minutes frame preset information dot informations in this insertion information request, in server info storehouse, retrieve each minute frame preset information and put corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
The insertion information that intelligent terminal receives and this server is sent is stored in information bank.
Within described minute, frame preset information point is the some time points on video time axle, or is a random time point in the time period on this video time axle.
A system based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, is characterized in that: this system forms by adapter with some intelligent terminals of adapter communication connection;
Described intelligent terminal, comprising: minute frame preset information point parsing module, information bank and insertion information decoding module;
Described minute frame preset information point parsing module, all minutes frame preset information points that comprise for the current displaying video of resolution adapter; Described minute frame preset information point is the insertion information point based on this video time axle;
Described information bank, puts corresponding insertion information for storing with a minute frame preset information; When this video playback progress is when having the frame of minute frame preset information point, call this minute frame preset information and put corresponding insertion information;
Described insertion information decoding module, for the insertion information of calling described in decoding, and shows.
In this system, be also provided with server; This server communicates to connect by the Internet and intelligent terminal; Described intelligent terminal is also provided with and inserts information request module and intelligent terminal receiver module; Described server is provided with and inserts information request response module, server info storehouse and insert information pushing module;
Described insertion information request module, for sending insertion information request according to a minute frame preset information point to server; In described insertion information request, at least include at least one minute frame preset information dot information;
Described insertion information request response module, for receiving and respond the insertion information request that intelligent terminal sends; According to minute frame preset information dot information in this insertion information request, in server info storehouse, retrieve corresponding insertion information;
Described server info storehouse, puts corresponding insertion information for storing with a minute frame preset information;
Described insertion information pushing module, for by retrieved insertion information pushing to intelligent terminal;
Described intelligent terminal receiver module, the insertion information of sending for receiving and read this server.
Described intelligent terminal receiver module is stored in the insertion information of this reception in described information bank, maybe the insertion information of this reception is sent to and inserts the processing of decoding of information decoding module.
In described intelligent terminal, be also provided with and insert Information Selection menu generation module and insert Information Selection module;
Described insertion Information Selection menu generation module, inserts Information Selection menu for the insertion Information generation calling according to described information bank;
Described insertion Information Selection module, for showing described insertion Information Selection menu, selects insertion information to display for user.
In described adapter, be provided with playing progress rate redirect module;
Described playing progress rate redirect module, for according to the described user-selected insertion information that will show, the playing progress rate of this video of redirect to the corresponding minute frame preset information point place of this selected insertion information that will show plays.
Within described minute, frame preset information point is the some time points on video time axle, or is a random time point in the time period on this video time axle.
By the embodiment of the present invention, user can obtain the relevant insertion information such as advertisement of this video when watching display device displaying video by the intelligent terminal being associated to adapter, and can insert in information searching related content based on this.In this course, user can obtain the insertion information relevant to video quickly and easily, can not affect again the process of video playback, therefore has good user and experiences.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, does not form limitation of the invention.In the accompanying drawings:
Fig. 1 is the flow chart of the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene;
Fig. 2 is the flow chart of method the first embodiment based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene;
Fig. 3 is the flow chart of method the second embodiment based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene;
Fig. 4 is for inserting the flow chart of Information Selection step;
Fig. 5 is the flow chart of another method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene;
Fig. 6 is the system construction drawing one based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene;
Fig. 7 is the system construction drawing two based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.
Embodiment
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with execution mode and accompanying drawing, the present invention is described in further details.At this, exemplary embodiment of the present invention and explanation thereof are used for explaining the present invention, but not as a limitation of the invention.
Fig. 1 is the flow chart of this method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.The multi-screen interactive scene system of this advertisement broadcast method based on consisting of intelligent terminal and adapter realized.In this multi-screen interactive scene system, the display device that user is connected with adapter by intelligent terminal Long-distance Control carries out multimedia operations, as F.F., rewind down, sectional drawing etc.Wherein, intelligent terminal can be the portable processing terminals such as mobile phone, computer, panel computer; Adapter is connected with large-scale display devices such as large screen televisions.Between intelligent terminal and adapter, can realize data interaction by Radio Transmission Technology, as WiFi transmission, Bluetooth transmission, infrared transmission etc.As shown in the figure, be somebody's turn to do the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, specifically comprise the steps:
1, all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter; So-called minute frame preset information point is the insertion information point based on this video time axle.In this minute frame preset information point, insertable information can comprise: keyword, merchandise news, spot for photography information, advertisement video, commodity link, the information such as educational.
2, when this video playback progress is when having the frame of minute frame preset information point, the corresponding insertion information of storing in intelligent terminal recalls information storehouse;
3, intelligent terminal is decoded to this insertion information, and shows.
By the above-mentioned method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, user can be when watching display device displaying video, by the intelligent terminal being associated to adapter, obtain the relevant insertion information such as advertisement of this video, and can insert in information searching related content based on this.In this course, user can obtain the insertion information relevant to video quickly and easily, can not affect again the process of video playback, therefore has good user and experiences.
Embodiment mono-
In view of the limited storage space of intelligent terminal this locality, as shown in Figure 2, the present invention is also provided with and inserts acquisition of information step in described step 2, specific as follows:
When this video playback progress is when having the frame of minute frame preset information point, intelligent terminal sends insertion information request to server; In described insertion information request, at least include this minute frame preset information dot information;
Server receives the insertion information request that intelligent terminal sends; According to minute frame preset information dot information in this insertion information request, in server info storehouse, retrieve corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
Intelligent terminal receives and reads the insertion information that this server sends.
By the method, we can be stored in the unification of insertion information in the server info storehouse of server.Intelligent terminal Zhi Xuyu the Internet is connected, and can by server, obtain the insertion information of this information point at a relevant minute frame preset information point, thereby save the memory space of intelligent terminal.
Embodiment bis-
There is a problem in the technical scheme that above-described embodiment one provides, intelligent terminal is downloaded relevant insertion information by server again when playing progress rate divides frame preset information point to certain, owing to being subject to the restriction of the network bandwidth, may have the problem of playout-delay.For this problem, the present invention gives the second embodiment, as shown in Figure 3, this insertion acquisition of information step is arranged between described step 1 and step 2, specific as follows:
After all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter, intelligent terminal sends insertion information request to server; In described insertion information request, at least comprise all minutes frame preset information dot informations that are resolved to some extent;
Server receives the insertion information request that intelligent terminal sends; According to all minutes frame preset information dot informations in this insertion information request, in server info storehouse, retrieve each minute frame preset information and put corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
The insertion information that intelligent terminal receives and this server is sent is stored in information bank.
The method is put each minute frame preset information of current displaying video in advance in the information bank that corresponding insertion information downloads to intelligent terminal this locality from server and is stored by the mode of downloading in advance.Like this, avoided a large amount of uses to intelligent terminal memory space, also guaranteed, when video playback progress is divided the frame of frame preset information point to certain, can call timely relevant insertion information and show, and not have latency issue.
In the insertion acquisition of information step of above-mentioned two embodiment, server receives the information request that intelligent terminal sends, and retrieves corresponding coupling in server info storehouse.This server info storehouse is the preset relevant insertable information such as film or picture, such as keyword, merchandise news, spot for photography information, advertisement video, commodity link etc., thus the information of definite required insertion of this information point.
In addition, because may having many insertion information simultaneously, a minute frame preset information point for video can supply to show.Therefore, as shown in Figure 4, the present invention is also provided with and inserts Information Selection step between described step 2 and step 3, specific as follows:
Intelligent terminal inserts Information Selection menu according to called insertion Information generation, and shows;
The insertion information that user will show by inserting Information Selection menu setecting.
Intelligent terminal is decoded to the selected insertion information that will show, and shows.
By said method, the present invention, for same minute frame preset information point had to many situations of inserting information, provides Information Selection scheme, so that user selects needed insertion information.
Have, it is the some time points on this video time axle that described minute frame preset information point is not limited to again, and can be also a random time point in the time period on this video time axle.For example, this minute frame preset information point can be 3 minutes and 20 seconds an of film, or a random time point in this 6 minutes 20 seconds to 10 minutes and 40 seconds film time periods.And in this minute frame preset information point, correspondence can be clothes, household electrical appliances, sight spot or food etc.Preset information is shown at interface directly list, can be with a performance on progress bar, with word or picture expressing information content.
Fig. 5 is the flow chart of another method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.As shown in the figure, be somebody's turn to do the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, specifically comprise the steps:
21, all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter;
22, this all minutes frame preset informations of storing in intelligent terminal recalls information storehouse are put corresponding insertion information, generate and insert Information Selection menu, and show;
23, the insertion information that user will show by inserting Information Selection menu setecting;
24, intelligent terminal sends control command to adapter, and the playing progress rate of controlling this video jumps to the corresponding minute frame preset information point place of this selected insertion information that will show and plays.
25, intelligent terminal is decoded to the user-selected insertion information that will show, and shows.
By the method, the invention provides user and according to interested insertion information, carry out the function of video playback progress redirect.At present, in multimedia technology field, still do not have above-mentioned function of carrying out the redirect of video playback progress according to insertion information (as keyword, merchandise news, spot for photography information, advertisement video, commodity link, the information such as educational), so this technical scheme has suitable creativeness for this area.By the method, user can browse relevant video display part easily according to self interested insertion information.For supplier or the investor, the information that the method provides a kind of more effective channel to go to represent their product or directly inform these products of user, has very good commercial application prospect.
With reference to previous embodiment two, in this another method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, also can more described step 21 and step 22 between arrange and insert acquisition of information step, specific as follows:
After all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter, intelligent terminal sends insertion information request to server; In described insertion information request, at least comprise all minutes frame preset information dot informations that are resolved to some extent;
Server receives the insertion information request that intelligent terminal sends; According to all minutes frame preset information dot informations in this insertion information request, in server info storehouse, retrieve each minute frame preset information and put corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
The insertion information that intelligent terminal receives and this server is sent is stored in information bank.
The beneficial effect that this insertion acquisition of information step is brought, with reference to previous embodiment two, is just no longer endured and is stated at this.
Have, as previously mentioned, it is the some time points on this video time axle that described minute frame preset information point is not limited to again, and can be also a random time point in the time period on this video time axle.For example, this minute frame preset information point can be 3 minutes and 20 seconds an of film, or a random time point in this 6 minutes 20 seconds to 10 minutes and 40 seconds film time periods.And in this minute frame preset information point, correspondence can be clothes, household electrical appliances, sight spot or food etc.Preset information is shown at interface directly list, can be with a performance on progress bar, with word or picture expressing information content.
Fig. 6 is this system construction drawing based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.As shown in the figure, this system forms by adapter with some intelligent terminals of adapter communication connection.The display device that user is connected with adapter by intelligent terminal Long-distance Control carries out multimedia operations, as F.F., rewind down, sectional drawing etc.Wherein, intelligent terminal can be the portable processing terminals such as mobile phone, computer, panel computer; Adapter is connected with large-scale display devices such as large screen televisions.Between described adapter and terminal, can realize data interaction by Radio Transmission Technology, as WiFi transmission, Bluetooth transmission, infrared transmission etc.
Described intelligent terminal, comprising: minute frame preset information point parsing module, information bank and insertion information decoding module.
Described minute frame preset information point parsing module, all minutes frame preset information points that comprise for the current displaying video of resolution adapter; So-called minute frame preset information point is the insertion information point based on this video time axle.In this minute frame preset information point, insertable information can comprise: keyword, merchandise news, spot for photography information, advertisement video, commodity link, the information such as educational.
Described information bank, puts corresponding insertion information for storing with a minute frame preset information; When this video playback progress is when having the frame of minute frame preset information point, call this minute frame preset information and put corresponding insertion information;
Described insertion information decoding module, for the insertion information of calling described in decoding, and shows.
By above-mentioned based on the synchronous reproduction time axle of multi-screen interactive scene ad system, user can be when watching display device displaying video, by the intelligent terminal being associated to adapter, obtain the relevant insertion information such as advertisement of this video, and can insert in information searching related content based on this.In this course, user can obtain the insertion information relevant to video quickly and easily, can not affect again the process of video playback, therefore has good user and experiences.
The technical scheme proposing for previous embodiment one and embodiment bis-as shown in Figure 7, is also provided with server in the system that the present invention is based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.This server communicates to connect by the Internet and intelligent terminal.Described intelligent terminal is also provided with and inserts information request module and intelligent terminal receiver module.Described server is provided with and inserts information request response module, server info storehouse and insert information pushing module.
Described insertion information request module, for sending insertion information request according to a minute frame preset information point to server; In described insertion information request, at least include at least one minute frame preset information dot information.
Described insertion information request response module, for receiving and respond the insertion information request that intelligent terminal sends; According to minute frame preset information dot information in this insertion information request, in server info storehouse, retrieve corresponding insertion information;
Described server info storehouse, puts corresponding insertion information for storing with a minute frame preset information.This server info storehouse is the preset relevant insertable information such as film or picture, such as keyword, merchandise news, spot for photography information, advertisement video, commodity link etc., thus the information of definite required insertion of this information point.
Described insertion information pushing module, for by retrieved insertion information pushing to intelligent terminal;
Described intelligent terminal receiver module, the insertion information of sending for receiving and read this server.Described intelligent terminal receiver module can be stored in the insertion information of this reception in described information bank, also the insertion information of this reception can be sent to and insert the processing of decoding of information decoding module.
By this system, we can be stored in the unification of insertion information in the server info storehouse of server.Intelligent terminal Zhi Xuyu the Internet is connected, and can by server, obtain the insertion information of this information point at a relevant minute frame preset information point, thereby save the memory space of intelligent terminal.
In addition, because may having many insertion information simultaneously, a minute frame preset information point for video can supply to show.Therefore, in described intelligent terminal, be also provided with and insert Information Selection menu generation module and insert Information Selection module.
Described insertion Information Selection menu generation module, inserts Information Selection menu for the insertion Information generation calling according to described information bank.
Described insertion Information Selection module, for showing described insertion Information Selection menu, selects insertion information to display for user.
Described insertion information decoding module, selects insertion information to display to decode according to this user, and shows.
In addition, for aforementioned another method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.Described system, on the basis of above-mentioned embodiment, is also further provided with playing progress rate redirect module in adapter.
Described playing progress rate redirect module, for according to the described user-selected insertion information that will show, the playing progress rate of this video of redirect to the corresponding minute frame preset information point place of this selected insertion information that will show plays.
By this system, the invention provides user and according to interested insertion information, carry out the function of video playback progress redirect.For supplier or the investor, the information that this design provides a kind of more effective channel to go to represent their product or directly inform these products of user, has very good commercial application prospect.
Have, it is the some time points on this video time axle that described minute frame preset information point is not limited to again, and can be also a random time point in the time period on this video time axle.For example, this minute frame preset information point can be 3 minutes and 20 seconds an of film, or a random time point in this 6 minutes 20 seconds to 10 minutes and 40 seconds film time periods.And in this minute frame preset information point, correspondence can be clothes, household electrical appliances, sight spot or food etc.Preset information is shown at interface directly list, can be with a performance on progress bar, with word or picture expressing information content.
In sum, the invention provides a kind of method and system based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene.By the method and system, user can obtain the relevant insertion information such as advertisement of this video when watching display device displaying video by the intelligent terminal being associated to adapter, and can insert in information searching related content based on this.In this course, user can obtain the insertion information relevant to video quickly and easily, can not affect again the process of video playback, therefore has good user and experiences.Persons skilled in the art any not creative transformation of doing under this design philosophy, all should be considered as within protection scope of the present invention.

Claims (14)

1. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, the multi-screen interactive scene system based on consisting of intelligent terminal and adapter is realized, and it is characterized in that, comprising:
All minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter; Described minute frame preset information point is the insertion information point based on this video time axle;
When this video playback progress is when having the frame of minute frame preset information point, the corresponding insertion information of storing in intelligent terminal recalls information storehouse;
Intelligent terminal is decoded to this insertion information, and shows.
2. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 1, is characterized in that: described when this video playback progress to there is minute frame preset information point frame time be also provided with and insert acquisition of information step, comprising:
When this video playback progress is when having the frame of minute frame preset information point, intelligent terminal sends insertion information request to server; In described insertion information request, at least include this minute frame preset information dot information;
Server receives the insertion information request that intelligent terminal sends; According to minute frame preset information dot information in this insertion information request, in server info storehouse, retrieve corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
Intelligent terminal receives and reads the insertion information that this server sends.
3. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 1, it is characterized in that: after all minutes frame preset information points that comprise in the current displaying video of described intelligent terminal resolution adapter, be also provided with and insert acquisition of information step, comprising:
After all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter, intelligent terminal sends insertion information request to server; In described insertion information request, at least comprise all minutes frame preset information dot informations that are resolved to some extent;
Server receives the insertion information request that intelligent terminal sends; According to all minutes frame preset information dot informations in this insertion information request, in server info storehouse, retrieve each minute frame preset information and put corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
The insertion information that intelligent terminal receives and this server is sent is stored in information bank.
4. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 1, is characterized in that: after the corresponding insertion information of storing in described intelligent terminal recalls information storehouse, be also provided with and insert Information Selection step, comprising:
Intelligent terminal inserts Information Selection menu according to called insertion Information generation, and shows;
The insertion information that user will show by inserting Information Selection menu setecting.
5. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 1, it is characterized in that: within described minute, frame preset information point is the some time points on video time axle, or is a random time point in the time period on this video time axle.
6. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, the multi-screen interactive scene system based on consisting of intelligent terminal and adapter is realized, and it is characterized in that, comprising:
All minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter;
This all minutes frame preset informations of storing in intelligent terminal recalls information storehouse are put corresponding insertion information, generate and insert Information Selection menu, and show;
The insertion information that user will show by inserting Information Selection menu setecting;
Intelligent terminal sends control command to adapter, and the playing progress rate of controlling this video jumps to the corresponding minute frame preset information point place of this selected insertion information that will show and plays.
7. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 6, it is characterized in that: after all minutes frame preset information points that comprise in the current displaying video of described intelligent terminal resolution adapter, be also provided with and insert acquisition of information step, comprising:
After all minutes frame preset information points that comprise in the current displaying video of intelligent terminal resolution adapter, intelligent terminal sends insertion information request to server; In described insertion information request, at least comprise all minutes frame preset information dot informations that are resolved to some extent;
Server receives the insertion information request that intelligent terminal sends; According to all minutes frame preset information dot informations in this insertion information request, in server info storehouse, retrieve each minute frame preset information and put corresponding insertion information, and this is inserted to information pushing to intelligent terminal;
The insertion information that intelligent terminal receives and this server is sent is stored in information bank.
8. the method based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 6, it is characterized in that: within described minute, frame preset information point is the some time points on video time axle, or is a random time point in the time period on this video time axle.
9. the system based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene, is characterized in that: this system forms by adapter with some intelligent terminals of adapter communication connection;
Described intelligent terminal, comprising: minute frame preset information point parsing module, information bank and insertion information decoding module;
Described minute frame preset information point parsing module, all minutes frame preset information points that comprise for the current displaying video of resolution adapter; Described minute frame preset information point is the insertion information point based on this video time axle;
Described information bank, puts corresponding insertion information for storing with a minute frame preset information; When this video playback progress is when having the frame of minute frame preset information point, call this minute frame preset information and put corresponding insertion information;
Described insertion information decoding module, for the insertion information of calling described in decoding, and shows.
10. the system based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 9, is characterized in that: in this system, be also provided with server; This server communicates to connect by the Internet and intelligent terminal; Described intelligent terminal is also provided with and inserts information request module and intelligent terminal receiver module; Described server is provided with and inserts information request response module, server info storehouse and insert information pushing module;
Described insertion information request module, for sending insertion information request according to a minute frame preset information point to server; In described insertion information request, at least include at least one minute frame preset information dot information;
Described insertion information request response module, for receiving and respond the insertion information request that intelligent terminal sends; According to minute frame preset information dot information in this insertion information request, in server info storehouse, retrieve corresponding insertion information;
Described server info storehouse, puts corresponding insertion information for storing with a minute frame preset information;
Described insertion information pushing module, for by retrieved insertion information pushing to intelligent terminal;
Described intelligent terminal receiver module, the insertion information of sending for receiving and read this server.
11. systems based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 10, it is characterized in that: described intelligent terminal receiver module is stored in the insertion information of this reception in described information bank, maybe the insertion information of this reception is sent to and inserts the processing of decoding of information decoding module.
12. systems based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 9, is characterized in that: in described intelligent terminal, be also provided with and insert Information Selection menu generation module and insert Information Selection module;
Described insertion Information Selection menu generation module, inserts Information Selection menu for the insertion Information generation calling according to described information bank;
Described insertion Information Selection module, for showing described insertion Information Selection menu, selects insertion information to display for user.
13. systems based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 12, is characterized in that: in described adapter, be provided with playing progress rate redirect module;
Described playing progress rate redirect module, for according to the described user-selected insertion information that will show, the playing progress rate of this video of redirect to the corresponding minute frame preset information point place of this selected insertion information that will show plays.
14. systems based on the advertisement of the synchronous reproduction time axle of multi-screen interactive scene as claimed in claim 9, it is characterized in that: within described minute, frame preset information point is the some time points on video time axle, or is a random time point in the time period on this video time axle.
CN201210222407.XA 2012-06-29 2012-06-29 Method and system for simultaneously playing time line advertisement based on multi-screen interaction scene Pending CN103517101A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201210222407.XA CN103517101A (en) 2012-06-29 2012-06-29 Method and system for simultaneously playing time line advertisement based on multi-screen interaction scene

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201210222407.XA CN103517101A (en) 2012-06-29 2012-06-29 Method and system for simultaneously playing time line advertisement based on multi-screen interaction scene

Publications (1)

Publication Number Publication Date
CN103517101A true CN103517101A (en) 2014-01-15

Family

ID=49899009

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201210222407.XA Pending CN103517101A (en) 2012-06-29 2012-06-29 Method and system for simultaneously playing time line advertisement based on multi-screen interaction scene

Country Status (1)

Country Link
CN (1) CN103517101A (en)

Cited By (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104023271A (en) * 2014-02-26 2014-09-03 华为技术有限公司 Advertisement information pushing method and user equipment
CN104113768A (en) * 2014-06-26 2014-10-22 小米科技有限责任公司 Associated information generation method and device
CN104539980A (en) * 2014-12-29 2015-04-22 康佳集团股份有限公司 Television online video bullet screen commenting method and device
CN104918094A (en) * 2014-03-15 2015-09-16 杨曜骏 Program associated information obtaining and releasing method based on playing program synchronization time axis
CN105635764A (en) * 2016-01-14 2016-06-01 腾讯科技(深圳)有限公司 Method and device for playing push information in live video
CN105791901A (en) * 2016-02-25 2016-07-20 珠海市海米软件技术有限公司 Information synchronization system and method
CN105791887A (en) * 2014-12-23 2016-07-20 腾讯科技(北京)有限公司 Information processing method, client and server
CN110048989A (en) * 2018-01-16 2019-07-23 中兴通讯股份有限公司 A kind of method and device for realizing film interaction projection
WO2019165877A1 (en) * 2018-02-27 2019-09-06 腾讯科技(深圳)有限公司 Message pushing method, apparatus and device and storage medium
CN110533472A (en) * 2019-08-30 2019-12-03 北京牧家科技有限公司 A kind of advertisement play system and method for multi-screen
CN111131883A (en) * 2019-12-31 2020-05-08 深圳Tcl数字技术有限公司 Video progress adjusting method, television and storage medium
CN111629231A (en) * 2019-02-28 2020-09-04 华为技术有限公司 Multi-screen control method and device and computer storage medium
WO2021102607A1 (en) * 2019-11-25 2021-06-03 吉安市井冈山开发区金庐陵经济发展有限公司 Determination information processing device

Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020100062A1 (en) * 2001-01-19 2002-07-25 Lowthert Jonathan E. Content with advertisement information segment
CN1390420A (en) * 1999-10-13 2003-01-08 株式会社电通 Television program broadcasting method, television receiver, and medium
CN1465021A (en) * 2001-06-06 2003-12-31 索尼公司 Advertisement selection apparatus, advertisement selection method, and storage medium
US20040194131A1 (en) * 1999-03-11 2004-09-30 Ellis Michael D. Television system with scheduling of advertisements
US20080307454A1 (en) * 2007-06-11 2008-12-11 Gulrukh Ahanger Systems and methods for inserting ads during playback of video media
US20090313652A1 (en) * 2008-06-12 2009-12-17 Glenn Connery Ad splicing using re-quantization variants
CN101796836A (en) * 2007-09-07 2010-08-04 雅虎公司 bookmarking in videos
US20110016498A1 (en) * 2008-02-13 2011-01-20 Nds Limited Advertisement shifting system
CN101982974A (en) * 2010-11-22 2011-03-02 天柏宽带网络科技(北京)有限公司 Advertisement insertion method and device in video-on-demand system
CN102510541A (en) * 2011-12-30 2012-06-20 Tcl数码科技(深圳)有限责任公司 Multi-screen interaction video and audio content switching method and media player

Patent Citations (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20040194131A1 (en) * 1999-03-11 2004-09-30 Ellis Michael D. Television system with scheduling of advertisements
CN1390420A (en) * 1999-10-13 2003-01-08 株式会社电通 Television program broadcasting method, television receiver, and medium
US20020100062A1 (en) * 2001-01-19 2002-07-25 Lowthert Jonathan E. Content with advertisement information segment
CN1465021A (en) * 2001-06-06 2003-12-31 索尼公司 Advertisement selection apparatus, advertisement selection method, and storage medium
US20080307454A1 (en) * 2007-06-11 2008-12-11 Gulrukh Ahanger Systems and methods for inserting ads during playback of video media
CN101796836A (en) * 2007-09-07 2010-08-04 雅虎公司 bookmarking in videos
US20110016498A1 (en) * 2008-02-13 2011-01-20 Nds Limited Advertisement shifting system
US20090313652A1 (en) * 2008-06-12 2009-12-17 Glenn Connery Ad splicing using re-quantization variants
CN101982974A (en) * 2010-11-22 2011-03-02 天柏宽带网络科技(北京)有限公司 Advertisement insertion method and device in video-on-demand system
CN102510541A (en) * 2011-12-30 2012-06-20 Tcl数码科技(深圳)有限责任公司 Multi-screen interaction video and audio content switching method and media player

Cited By (17)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104023271A (en) * 2014-02-26 2014-09-03 华为技术有限公司 Advertisement information pushing method and user equipment
CN104023271B (en) * 2014-02-26 2017-10-17 华为技术有限公司 Transmitting advertisement information method and user equipment
CN104918094A (en) * 2014-03-15 2015-09-16 杨曜骏 Program associated information obtaining and releasing method based on playing program synchronization time axis
CN104113768A (en) * 2014-06-26 2014-10-22 小米科技有限责任公司 Associated information generation method and device
CN105791887A (en) * 2014-12-23 2016-07-20 腾讯科技(北京)有限公司 Information processing method, client and server
CN104539980A (en) * 2014-12-29 2015-04-22 康佳集团股份有限公司 Television online video bullet screen commenting method and device
CN105635764A (en) * 2016-01-14 2016-06-01 腾讯科技(深圳)有限公司 Method and device for playing push information in live video
WO2017121303A1 (en) * 2016-01-14 2017-07-20 腾讯科技(深圳)有限公司 Method and apparatus for playing push information during video live broadcast
CN105791901A (en) * 2016-02-25 2016-07-20 珠海市海米软件技术有限公司 Information synchronization system and method
CN110048989A (en) * 2018-01-16 2019-07-23 中兴通讯股份有限公司 A kind of method and device for realizing film interaction projection
WO2019165877A1 (en) * 2018-02-27 2019-09-06 腾讯科技(深圳)有限公司 Message pushing method, apparatus and device and storage medium
US11247134B2 (en) 2018-02-27 2022-02-15 Tencent Technology (Shenzhen) Company Limited Message push method and apparatus, device, and storage medium
CN111629231A (en) * 2019-02-28 2020-09-04 华为技术有限公司 Multi-screen control method and device and computer storage medium
CN110533472A (en) * 2019-08-30 2019-12-03 北京牧家科技有限公司 A kind of advertisement play system and method for multi-screen
CN110533472B (en) * 2019-08-30 2022-02-01 北京牧家科技有限公司 Multi-screen advertisement playing system and method
WO2021102607A1 (en) * 2019-11-25 2021-06-03 吉安市井冈山开发区金庐陵经济发展有限公司 Determination information processing device
CN111131883A (en) * 2019-12-31 2020-05-08 深圳Tcl数字技术有限公司 Video progress adjusting method, television and storage medium

Similar Documents

Publication Publication Date Title
CN103517101A (en) Method and system for simultaneously playing time line advertisement based on multi-screen interaction scene
US10114522B2 (en) Method of controlling display of display device by mobile terminal and mobile terminal for the same
JP4501209B2 (en) Information processing apparatus, information processing method, and remote control commander
CN109688481B (en) Media navigation and playing method, device and computer readable media
CN105828123A (en) Method and apparatus for interaction in live broadcast
KR20020067593A (en) Displaying enhanced content information on a remote control unit
CN102948163A (en) Announcement of program synchronized triggered declarative objects
JP2005535181A (en) System and method for providing real-time ticker information
JP2003502921A (en) Interactive TV application system using handheld application device
JP2005515656A (en) Interactive television virtual shopping cart
JP2004523029A (en) How to trigger automatic buffering by accessing meta information
CN104065979A (en) Method for dynamically displaying information related with video content and system thereof
WO2002089006A2 (en) Electronic document with an automatically updated portion
CN105379292A (en) Apparatus and method for navigating through media content
US9015179B2 (en) Media content tags
KR20160013888A (en) Apparatus and method for displaying a program guide
JP2008079139A (en) Interactive apparatus and interactive apparatus control method
KR101629813B1 (en) Digital broadcasting reception apparatus and method for providing zapping advertisement using the same
CN101505409B (en) Method for playing mobile multimedia broadcast program through browser and terminal thereof
CN103514220A (en) Video image retrieval method, device and system based on multi-screen interactive scene
CN103096147A (en) Method, mobile terminal and system of split-screen play of videos and advertisements
KR20180128824A (en) Method and system for efficiently downloading media assets
TW201715893A (en) Personalized smart TV management system and method for pushing information to television device
WO2015196602A1 (en) Advertisement playing method based on internet protocol television, service device and system
JP2010258908A (en) Video display device, program, and recording medium

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
RJ01 Rejection of invention patent application after publication
RJ01 Rejection of invention patent application after publication

Application publication date: 20140115